The best way to fundamentally improve a dull conference

The best way to fundamentally improve your dull conference: Photograph of Adrian Segar [back to the camera, purple shirt] facilitating at a Conference That Work. Participants are sitting in a single large circle in a large wood-paneled hall.

What’s the best way to fundamentally improve a dull conference?

I’ve been attending conferences for over forty years. Most of them are dull and largely irrelevant. This seems to be the norm because when you talk to attendees you find they set a low bar for satisfaction— e.g. “It’s OK if I learn one new thing a day, oh, and if I make a useful connection or two that would be great!

For twenty years I assumed this was how conferences were supposed to be. When I began creating conferences myself, I used the same standard format: invite experts to speak to audiences.

Then in 1992, circumstances forced me to do one thing differently. Ever since, thanks to that happy accident, I have been designing and facilitating peer conferences that people have loved for over a quarter-century.

“…gets an award for most/best/most thoughtfully organized conference I think I’ve ever been to.”

“I’m an introvert. I’ve never shared as much at a conference before. Your process is brilliant. Thank you.”

“…the truest sense of community I’ve ever felt and it was beautiful to experience. I hope you have the opportunity to experience something like this in your lifetime. It changes everything.”
—Three recent participants on their experience at three different peer conferences

What’s the one key thing I do that almost no one else does?

I facilitate the discovery of interesting people, ideas, and resources at the start of the event.

What does that mean and how do I do it? Read on!

The dreary reality of most conferences

How many conferences have you attended where you mostly meet someone interesting by chance? When you’re with colleagues, you hang out together because everyone else is a stranger. When you don’t really know anyone, you talk to the people you’re sitting next to at meals and hope they’ll be interesting.

Have you ever wondered whether someone who would be really great to meet is sitting three chairs away from you during a session or lunch? Well, you’ll never find out at a typical conference, and you won’t get to meet them.

In addition, think about all that time spent talking to people with whom you have little in common. You’re searching for useful connections, and solutions to professional challenges — but the conference provides no support for discovering and connecting with the most important resources in the room: the other interesting participants with the background and answers you want and need.

It doesn’t have to be this way. Here’s what I do to greatly improve a dull conference for everyone.

Facilitating the discovery of interesting people, ideas, and resources

Immediately after welcome and housekeeping announcements I run one or more opening sessions that use The Three Questions, allowing participants to learn about each other, share what they would like to learn and discuss, and proffer their relevant expertise and experience.

This single opening exercise, which takes between thirty minutes and two hours depending on the conference size and duration, is the most important component of creating a meeting that really matters. A meeting that makes possible the learning, connection, engagement, and outcomes that stakeholders and participants want.

Providing this safe discovery process allows each person to get immediate answers to the core questions that they want and need to know about the other participants. If there are people in your roundtable you’d like to meet, you’ll find out who they are. You’ll hear a wealth of topics and issues that are on participants’ minds, including great new ideas. You’ll discover the people in the room who can be valuable resources for you: people with experience and expertise to help you with your current challenges, and people who are interested in exploring or collaborating on common interests you find you share. And finally, you may well discover (to your surprise) that you are a valuable resource for other participants!

When the roundtables are over, you will have something that typical conferences never supply: key information about the people present that provides a fantastic introduction to the participants, current challenges, opportunities, and resources in the room.

You then have the rest of the conference to take advantage of everything you’ve learned.

Why early discovery works so well

There’s nothing I’ve described that can’t also be done through painstaking conversation with the strangers around you at an event. What three-question roundtables do so well is supply and support a simple process that makes this discovery efficient, and comprehensive. Your participants will share and receive the information they need to make the conference that follows maximally effective for them. And they will appreciate that!

Want to transform your next conference by facilitating early discovery?

The full nitty-gritty details of how to prepare for and run three-question roundtables can be found in my book The Power of Participation: Creating Conferences That Deliver Learning, Connection, Engagement, and Action. Or experience the power of a roundtable yourself (and many more ways to significantly improve your conferences) by attending one of my Participate! workshops.

Everybody likes me, nobody tweets me, guess I’ll post on LinkedIn

Everybody likes me, nobody tweets me, guess I’ll post on LinkedIn. guess I'll post on LinkedIn

The effectiveness of Twitter as a connective social media channel is declining
In July I wrote about why 2017 is a tipping point for Twitter, noting that the rate at which users follow established accounts has slowed dramatically. As the year draws to a close I’m seeing further evidence that conversations in the Twittersphere are drying up too.

The evidence for my observations comes from my own Twitter account. My experience may not be representative of other Twitter users. But, as in my tipping point post, there’s a wealth of corroborative evidence from other sources.

The evidence
Here’s what I’m seeing. First, here’s a graph of my cumulative retweets over the last seven years.

Notice the fall off over the last eighteen months?

Second, the same graph for mentions.

Here we see a gradual decline in Twitter mentions for the last three years, one that has become increasingly severe recently.

Unfortunately, what I don’t have is a corresponding graph for the number of Twitter likes over time. If I did, based on my regular observations it would show a significant increase in likes over time. I estimate that the increase in likes is approximately the same as or slightly greater than the decrease in mentions and RTs combined.

To summarize, my tweets are getting just as much or more engagement than before. But much more of the engagement is in likes (“I’m interested in this and approve/agree/will mark it for later study”) at the expense of mentions and RTs (“I want to share your tweet with others/respond to what you said“).

What are the implications for social media marketing and branding?
To me, these findings mean that people are still reading my tweets at the same or higher rates. But they are less likely to interact with or share them.

The effectiveness of Twitter as a social media channel that fosters connection and conversation is declining.

In addition, I doubt that the recent doubling of maximum tweet length from 140 to 280 characters will make any difference to the trends I’ve noted. In fact, it may exacerbate them. I find that I’m less inclined to fully read the longer tweets increasingly showing up on my Twitter feeds.

An alternative channel to consider
Although it is not an especially interactive social media channel, I’ve been finding that sharing my website posts on LinkedIn has led to an increasing number of views and comments recently.

I have three caveats, however:

  • I don’t recommend posting to LinkedIn Groups anymore, since policy changes have severely limited their effective reach.
  • Also, I don’t recommend publishing an article on LinkedIn. That’s because your content is now tied to their platform, rather than one you control. This is a mistake.
  • Finally, when you share a post, be aware that LinkedIn counts as a “view” when the post summary displays on the viewer’s screen. The “viewer” doesn’t have to click through to read the post in order to be counted! So be aware that the number of post “views” reported by LinkedIn exaggerates the number of people who actually see your entire post.

Are you noticing trends that are affecting social media engagement? Share your observations in the comments below!

Image from J House Vlogs

The Secrets Behind Conference Engagement

Secrets Behind Conference Engagement: Screenshot of Adrian Segar being interviewed by Brandt Krueger

So you’re holding a conference. How are you going to get your audience tuned in and engaged?

I shared my thoughts on this topic on a 2017 episode of the weekly #EventIcons interview with good friend and host Brandt Krueger. Our hour together was packed with useful information, so feel free to watch the whole thing (scroll down to view the video) or check out the timeline below for the main themes we discussed.

Enjoy!

3:00 Adrian tells the unlikely story of how he got into the events industry.

8:10 What would Adrian be doing if he wasn’t in the events industry?

9:10 The one driving passion shared by so many event professionals.

10:10 Why event planners and stakeholders should care about engagement.

11:20 Why traditional meetings don’t meet attendee needs very well.

12:10 How building participation into meetings creates engagement that significantly improves learning, connection, and outcomes.

14:20 Why lectures are so ineffective.

15:50 How to work with speakers and attendees who are introverts.

18:50 How to create a safe environment for attendees to share, learn, and connect.

20:15 An explanatory journey through the stages of participant-driven and participation-rich meetings that use the Conferences That Work model.

26:30 The positive aspects of supporting engagement at events, and the neglected need to evaluate events’ long-term impact.

29:10 The value of incorporating white space into events and several ways to do it.

34:50 How to work with speakers to make sessions more participatory.

37:20 How to market participant-driven conferences.

42:30 Three examples of simple participation techniques you can use to improve meetings: body voting, large facilitated fishbowl discussions, and The Solution Room.

50:30 The biggest mistake meeting planners make when attempting to improve participation and engagement.

54:30 Where to find all kinds of ideas about meeting design — and Adrian’s next book on crowdsourcing events.

The Secrets Behind Conference Engagement

Why 2017 was a tipping point for Twitter

Twitter analytics

After years of predictable behavior, Twitter analytics reveal that something strange is going on with how Twitter is used.

Something is happening to Twitter, but you don’t know what it is. Do you, Mr. Jones?

I started tweeting 16 years ago. Though I didn’t know it at the time, Twitter would turn out to be the most important way for people to discover my work and for me to connect with thousands of kindred souls all over the world who share my specialized interests. Over time, Conferences That Work grew into a website with ten million page views per year.

But as 2016 drew to a close I noticed that something was changing in the Twitter world. Here’s a graph of my follower count over time:

Twitter analytics

What I’ve noticed about my Twitter analytics over the last nine months
Since I began posting in June 2009, the graph shows that I consistently added between two to three followers per day — until around September 2017. At that point, highlighted by the red circle, there was an unusual increase to ~six followers/day for the remainder of 2016, followed by a sudden flattening that has persisted through the first half of 2017 to less than one follower/day.

In 2017 I’ve also noticed a dramatic reduction in the number of retweets I’ve been receiving. Though I haven’t had time to develop quantitative statistics, it looks to me as though in 2017 retweets have been replaced to a large extent with likes, (though the frequency of mentions seems more or less unchanged).

Why are these changes happening?

I’ll begin with a caution that everything that follows is ultimately speculative. I can’t say definitively what is going on, and can think of multiple plausible reasons for these significant changes. For example:

  1. My experience may not be representative of other Twitter users. A sudden surge of engagement with my posts during Q4 2016, was followed by a rapid loss of interest.
  2. The US election results caused more people to visit Twitter for a few months, but attention eventually shifted to the continuous torrent of breaking news at the expense of general engagement.
  3. Twitter user growth has been flattening for some time as per the graph below; my 2016 EOY bump is reflected in the graph’s Q1 2017 bump, but future official statistics will show little continued active growth.

    Taken from statista.com on July 14, 2017; click on graphic to see current stats
  4. In retrospect, 2016-2107 will be seen as a period when late adopters continued to join Twitter, but a critical mass of active users concluded that engagement on the platform was not for them and moved to other social media platforms (I’m thinking Instagram for one). Although Twitter seems to be doing well in percentage market share of social networking site visits, as per the statistics below, it’s becoming more a site that users visit for breaking news — engagement is moving to other platforms.

    Taken from dreamgrow.com on July 14, 2017; click on graphic to see current stats

What do I think is actually going on?

I’d put my money mainly on #4 above. Perhaps this Twitter analytics trend has been accelerated by #2’s associated flood of U.S. breaking news (61% of my followers are in the United States). It will be interesting to see if the trend continues, which may help to shine more light on what, to me, are changes that are interesting and important for anyone who uses Twitter for connection, content marketing, and engagement.

What do you think is going on? Add your ideas in the comments below!

P.S. My friend Heidi Thorne has just posted her thoughts on the changing Twitter landscape. Well worth a read from a different perspective!

Guaranteeing audience engagement at your events

audience engagement: an illustration with three engaged people at its center. Around them are icons representing people connecting and talking.Most people won’t ask questions at meetings. So how can you get authentic audience engagement at your events?

In a thoughtful article “Audience Engagement – at the Heart of Meetings“, Pádraic Gilligan writes:

“…We all want audience engagement so why doesn’t it take place?…While the speaker can be to blame for lack of audience engagement, in my experience, it’s usually the fault of the audience!”

I disagree.

I’ve found that the lack of audience engagement is due to the generally poor process used during most meeting sessions.

A different workshop

In 2016 I led a two-hour workshop in Boston for 160 members of a national education association. Every participant was active during ~80% of the workshop:

  • Discovering the concerns and experience of other participants;
  • Moving around the room while forming human spectrograms to learn about each other and the group (I used three participant-created chair sets during the session); and
  • Learning and connecting around issues and topics relevant to them throughout.

The hardest task of the workshop was getting people to stop talking with each other so we could move on!

Pádraic suggests that hi-tech polling methods can be used to increase engagement. I agree that such technology can help engagement, but it’s not necessary. During my workshop, I showed 12 slides, but would have been fine without them. Other technology I used included 5″ x 8″ cards, pens, and large post-it notes. We used no high-tech, with one optional exception. We projected a Google Doc at the end, to capture and display feedback during the closing public workshop evaluation.

Facilitating connection

In 25 years of experience, I’ve found that most people have a fundamental need and desire to connect with others with whom they share something in common. When you use good group process to safely facilitate appropriate connection, ~98% embrace the opportunity and learn, connect, and engage effectively with their peers. Anonymity, if needed, can be readily supplied by no-tech/low-tech process. But it turns out that it’s needed a lot less than people think.

Every person in the workshop received a copy of my book The Power of Participation, which explains why participant-driven and participation-rich sessions are so important, how to create an environment for this kind of learning, connection, engagement, and resulting action, and how and when to use a large organized compendium of appropriate process tools. The participants I spoke with after the workshop told me how excited they were. They planned to read the book and start putting what they had experienced into improving their professional development work in education.

It’s possible to create amazing learning and connection through the approaches I’ve outlined above. When I facilitate longer conferences, almost everyone will ask questions in public at some point during the event.

Conclusion

If you aren’t getting excellent audience engagement, don’t blame the audience! Change the processes you use in your sessions, to guarantee engagement!

You can experience how to use process tools to significantly improve the effectiveness of your sessions and events at one of my Participate! labs. If you can’t participate in a workshop, buy a copy of The Power of Participation to learn the why, what, and how of building better learning, connection, engagement, and action outcomes into your events.

If you want passion and engagement, don’t lecture or test

passion and engagement: photograph of the backs of a happy couple, arm-in-arm, sitting on the shoreline looking out to sea. Photo attribution: Flickr user 98810885@N07
Magical events change people’s lives. Great events foster passion by providing well-designed opportunities for significant engagement with peers. For passion and engagement, you need a tribe—be it two or a hundred other people—with whom you relate and connect while you’re together at the event, and, hopefully, afterward too.

For passion and engagement to be possible, what should we avoid?

“If you want people to become passionate, engaged in a field, transformed by an experience — you don’t test them, you don’t lecture them and you don’t force them. Instead, you create an environment where willing, caring individuals can find an experience that changes them.”
—Seth Godin, “Will this be on the test?”

Hmm…don’t test, lecture, or force people to do what they don’t want to do.

As Antoine de Saint-Exupéry said, seventy years ago:

“Building a boat isn’t about weaving canvas, forging nails, or reading the sky. It’s about giving a shared taste for the sea, by the light of which you will see nothing contradictory but rather a community of love.”
—Antoine de Saint-Exupéry, “Citadel”, 1948, translated from the French

Giving people the opportunity and support for meaningful emotional experiences gives them the gift of potentially changing in positive ways.

Photo attribution: Flickr user 98810885@N07

Why we shouldn’t (but do) play music at conference socials

music at conference socials: graphic of a person trying to hear someone talking to them while bombarded with loud music from a guitar playerShould we play music at conference socials?

Even though socials aren’t the best way to meet new people at conferences, strong cultural pressure makes socials mandatory for most events. And if you want to make socials a maximally effective opportunity for interaction and engagement keep them music-free.

Why? Well, you’d be horrified if loud construction noise invaded the ballroom at the beginning of your elegant pre-dinner mixer. Any kind of competing sound makes it harder for people to hear each other, reducing the quantity and quality of interaction. Yet plenty of meeting planners seem to believe that music acts as a kind of obligatory social lubricant when people get together. Jackhammers are not OK, but “background” music is, somehow, mysteriously exempt.

Why is music often inflicted on us during socials? While I don’t know for sure, here are a couple of misconceptions that may be to blame.

Music can improve creativity and enjoyment, so doesn’t it improve social situations?

Research indicates that the right kind of music can improve creativity when working and improve efficiency when performing repetitive tasks. For example, I find that listening to certain music helps me write, and improves my mood while stacking wood. So, some might conclude that playing music at socials could benefit the quality of interaction and engagement.

Unfortunately, there’s no evidence that social interaction is improved when music is introduced. Research findings of creativity improvements are confined to solo work. In addition, research suggests that the positive effects of music depend on familiarity—i.e. music heard for the first time is not helpful—so it’s not possible to play one piece of music to a crowd of people and obtain uniformly positive results. Finally, music with lyrics is especially distracting to people trying to converse and should be avoided.

Bars and restaurants play music while we drink and eat, so shouldn’t we have music during our event socials too?

Have you ever been to a bar where there wasn’t music playing or a TV on? Me neither. In my experience, the majority of restaurants play background music. Bars and restaurants are in business for people to meet socially, so surely they must have found that playing music improves customers’ social experience, or they wouldn’t do it!

Well, actually, no. Bars and restaurants play music, not for their patrons’ benefit but for their own! Background music that’s loud enough to interfere with talking to a friend but not loud enough to drive you out of the establishment increases sales. From a 2008 French study“high level [sound] volume led to increased alcohol consumption and reduced the average amount of time spent by the patrons to drink their glass”. And 2008 British research concluded that “people do, at least partly, drink because they can’t talk to each other”. So the reason music surrounds us in commercial social spaces is not to increase social interaction, it’s to decrease it and have consumers buy more!

We also need to bear in mind people—typically older folks like me—who have hearing loss that impedes their comprehension of conversations. Anything we can do to provide a better acoustical environment at our events will help the auditory challenged to have a better experience.

When is it OK to play music at events?

Are there times when it’s appropriate to use music during conferences? Sure. Here are some examples, feel free to add more in the comments:

  • Sessions where music is an important sensory, emotional, or learning component.
  • Parties! (Be sure to provide quiet spaces for folks who don’t like the loud music and/or just want to talk.)
  • Corporate social responsibility and sustainability activities, especially if they involve repetitive activities—e.g. packing toys for needy kids.

In conclusion, avoid reflexively ordering background music for your events. It’s a fundamental distraction that, apart from a few specific situations, reduces communication, connection, and engagement. And, if you cut out the house music during the mixer, you may reduce your food and beverage bill too!

Promise engagement at your meetings, not perfection

engagement perfection: A photograph of a man & woman happily dancing. Photo attribution: Flickr user dancingwithwords
What’s more important at a meeting: engagement or perfection?

To dance with customers in an act of co-creation: This is part of 37Signals’ secret. From their book to their blog to their clearly stated point of view about platforms and the way they do business, they invite customers to debug with them in an ongoing dialogue about finding a platonic ideal of utility software. They don’t promise perfect, they promise engagement.”
—Seth Godin, What is customer service for?

Sometimes you go to a meeting where not screwing anything up seems to be more important than anything else. Such meetings often execute impeccably—and yet something is missing.

That something is engagement. When you’re obsessed with not making a mistake, how can you respond in the moment to the unexpected? To the guy who brings bagpipes to your event? If the Dalai Lama turns up unexpectedly? When attendees are helpless with laughter at the unintended consequences of a perfect storm of technical problems?

Engagement is the heart and soul of a meeting. Cold perfection is admirable but inhuman. When you are open to the unexpected, and dance with it rather than fight or deny it, you open your event to the possibility of participant engagement around human imperfections and marvelous opportunities that are always present when people meet.

Engagement or perfection? Don’t promise perfect, promise engagement.

Photo attribution: Flickr user dancingwithwords

The Solution Room—a powerful conference session

Solution Room

There’s been a lot of interest in The Solution Room, a session that I co-facilitated last July at Meeting Professionals International World Education Congress in Orlando, Florida. It is one of the most popular sessions I’ve facilitated at conferences this year. So here’s some information about the session…oh, and don’t miss the two-minute video of participant testimonials at the end of this post!

History of The Solution Room

Ruud Janssen explains that the original concept was co-created onsite at Meeting Professionals International’s 2011 European Meetings & Events Conference by Linda PereiraMiranda IoannouMidori ConnollyRobert BenningaMike van der VijverSimon Bucknall, David Bancroft Turner, and Ruud himself. Ruud produced a short video of the original session, as well as a longer video of participant testimonials.

Minimum resources

  • A facilitator trained in running The Solution Room.
  • Enough round tables seating 6-8 people for every participant to have a seat.
  • Flip chart paper that completely covers the tables, a plenty of colored markers at each table
  • Sufficient clear space in the room to hold a one-dimensional human spectrogram for all participants

Brief description

The Solution Room is a powerful conference session, which not only engages and connects attendees but also provides peer-supported advice on their most pressing problems. It typically lasts between 90-120 minutes and can handle hundreds of participants. A session of 20 or more people starts with a short introduction followed by a human spectrogram that demonstrates the amount of experience available in the room. Participants are then given some time to think of a challenge for which they would like to receive peer advice. A second human spectrogram then maps participants’ comfort levels.

Next, the facilitator divides participants into small groups of 6-8 people. Each group shares a round table covered with flip chart paper and plenty of colored markers. The group members individually mindmap their problem on the paper in front of them. Each participant then gets a fixed time to explain their challenge to their table peers and receive advice and support.

Finally, there’s a public group evaluation. Two human spectrograms map the shift in comfort level of all the participants and the likelihood that participants will try to change what they’ve just shared.

A two-minute video of testimonials from my Solution Room session at the 2011 Meeting Professionals International World Education Conference in Orlando, Florida

Photo attribution: Flickr user tnoc

Why presenters need to incorporate audience engagement

Photograph of small groups meeting at the edACCESS 2011 peer conference
Small groups meeting at edACCESS 2011

Why is it important for presenters to incorporate audience engagement?

“…it isn’t our schools that are failing: it is our theory of learning that is failing.”
— Douglas Thomas and John Seely Brown, authors of A New Culture of Learning: Cultivating the Imagination for a World of Constant Change.

An inconvenient truth

Think back on all the conference presentations you’ve attended. How much of what happened there do you remember?

Be honest now. I’m not going to check.

Nearly all the people to whom I’ve asked this question reply, in effect, “Not much”. This is depressing news for speakers in general, and me in particular as, since the publication of Conferences That Work: Creating Events That People Love, I have been receiving an increasing number of requests to speak at conferences.

When I ask about the most memorable presentations, people (after adjusting for the reality that memories fade as time passes) tend to mention sessions where there was a lot of interaction with the presenter and/or amidst the audience: in other words, sessions where they weren’t passive attendees but actively participated.

Take a moment to see whether that’s your experience too.

Social learning

Conference sessions that are designed to facilitate engagement between rather than broadcast content provide wonderful opportunities for social learning: the learning that occurs through connection, engagement, and conversations with our peers.

Social learning is important, and here’s why, courtesy of Harold Jarche:

incorporate audience engagement: Harold Jarche • Social learning for business Here’s an elevator pitch, in 10 sentences, for social learning, which is what really makes social business work. The increasing complexity of our work is a result of our global interconnectedness. Today, simple work is being automated (e.g. bank tellers). Complicated work (e.g. accounting) is getting outsourced. Complex and creative work is what gives companies unique business advantages. Complex and creative work is difficult to replicate, constantly changes and requires greater tacit knowledge. Tacit knowledge is best developed through conversations and social relationships. Training courses are artifacts of a time when information was scarce and connections were few; that time has passed. Social learning networks enable better and faster knowledge feedback loops. Hierarchies constrain social interactions so traditional management models must change. Learning amongst ourselves is the real work in social businesses and management’s role is to support social learning. Harold Jarche • Social learning for business Here’s an elevator pitch, in 10 sentences, for social learning, which is what really makes social business work. The increasing complexity of our work is a result of our global interconnectedness. Today, simple work is being automated (e.g. bank tellers). Complicated work (e.g. accounting) is getting outsourced. Complex and creative work is what gives companies unique business advantages. Complex and creative work is difficult to replicate, constantly changes and requires greater tacit knowledge. Tacit knowledge is best developed through conversations and social relationships. Training courses are artifacts of a time when information was scarce and connections were few; that time has passed. Social learning networks enable better and faster knowledge feedback loops. Hierarchies constrain social interactions so traditional management models must change. Learning amongst ourselves is the real work in social businesses and management’s role is to support social learning.

There are additional reasons why supporting social learning during conference sessions makes a lot of sense:

  • Active participants almost always learn and retain learning better than passive attendees.
  • Participants meet and learn about each other, rather than sitting next to strangers who remain strangers during a session.
  • Participants influence the content and structure of the session toward what it is they want to learn, which is often different from what a presenter expects.
  • Being active during a session increases engagement, creating better learning outcomes.
  • Actively participating during a session is generally a lot more fun!

A mission for conference presenters: incorporate audience engagement

Conferences provide an ideal venue for social learning; they are potentially the purest form of social learning network because we are brought together face-to-face with our peers. And yet most conference sessions, invariably promoted as the heart of every conference, squander this opportunity by clinging to the old presenter-as-broadcaster-of-wisdom model.

Of course, there are conference sessions that routinely include significant participation. Amusingly, they have a special name so they won’t be confused with “regular” conference sessions: workshops!

In my opinion, every conference session longer than a few minutes should include significant participation that supports and encourages engagement. If you’re a conference presenter, make this part of your mission—to improve your effectiveness by incorporating participation techniques into your presentations. Your audiences will thank you!

Are you a conference presenter? How much do you incorporate participation techniques into your presentations? Please share your ideas here!