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From The Blog:

June 29, 2020

Please don’t call them virtual meetings

I’ve been noticing a strange trend, ever since COVID-19 caused just about all bread and butter meetings to vanish. Suddenly, people are calling the meetings we’re holding these days virtual meetings.

In the immortal words of Bob Newhart.

Stop it!

Virtual

I’m sorry, but when I think of a virtual meeting, this comes to mind…

virtual meetings

…together with content like this…

virtual meetings

Now, before I get a storm of protests from dedicated Second Life fans, let me be clear that I’ve nothing against anyone who enjoys time in virtual worlds.

And if your meeting is using holographic telepresence to bring in a presenter or two, perhaps virtual is the right term.

Otherwise, I think there’s a better word to use. But let’s explore using virtual for a moment.

The two relevant definitions of “virtual” in the Oxford English Dictionary [OED account required] are:

“Not physically present as such but made by software to appear to be so.”

“That may be so called for practical purposes, although not according to strict definition; very near, almost absolute.”

I can’t really quibble with the application of the first definition, but the second reminds us that virtual also means “almost”, with the unsaid connotation that “virtual” isn’t so good.

Why the rise of the phrase “virtual” meetings?

I think meeting industry people are using “virtual” to describe Zoom/Teams/BlueJeans/WebEx meetings these days because we are upset that our traditional meetings, together with our livelihoods and useful expertise, have largely disappeared overnight.

We were and are proud of the meetings we created and ran. “These internet-enabled meetings just aren’t the same!” (And we’re right, they’re not.) And we’re feeling a mixture of grief and anger that they’re gone right now.

As a result, it’s tempting and understandable to use a term like “virtual” to describe what’s taken their place. We feel a little better, because “virtual” meetings aren’t really quite as good as the face-to-face events we’ve been holding for years.

What’s in a name?

Various event industry folks have discussed this terminology, like Dennis Shiao, who puts those early days of “virtual events” in a historical context …

‘I wish we came up with a better name. The dictionary definition of “virtual” refers to something “simulated or extended by computer software,” while I associate the word with “that which is not real.” The “virtual” in “virtual events” makes the category seem mysterious. When something is mysterious, it’s easy to put it aside or pay less attention.’
—Dennis Shiao

… and a recent thread on MECO with Mike Taubleb, Rohit Talwar, me, Sue Walton, Naomi Romanchok, Michelle Taunton, MaryAnne Bobrow, and Gloria Nelson.

The term I think we should use

First choice: Online

Let’s (continue) to call them Online meetings! I say “continue”, because currently, online is the most popular adjective used on the internet (~1.5 billion Google hits). Everyone knows what online means: Zoom or Teams or BlueJeans or ON24 or …

Second choice: Digital

Digital is pretty descriptive (and is the second most popular adjective used: ~1.4 billion results), but to me it feels a little ambiguous. Digital could stand for Zoom or a Slack channel or Second Life or …

Not my favorites

I’d like people to stop using virtual, for the reasons shared above. (It is also less popular than the two previous terms: ~1.1 billion hits.)

Also, let’s avoid livestream for meetings that involve any interaction. I think to most people, livestream means one-way communication (think streaming a movie or music), not something that’s interactive. If you’re hosting an interactive online event, “livestreaming” seems misleading. If, however, you’re broadcasting a meeting without any interaction from the online participants, livestreaming is an appropriate description.

And what should we use for traditional meetings?

If you’re actually meeting in a room with people (let’s hope we get to experience that soon!) I prefer in person, in-person, or face-to-face. What’s the difference between the first two? “In person” is an adverb, and “in-person” is an adjective. So we hold in-person events in person. Get it?

Oh, and let’s not forget hybrid

Finally, hybrid is a useful and specific descriptor for meetings that have both in-person and online components. We’ve had hybrid meetings for years, and I predict their popularity post-pandemic will only increase.

Conclusion

The grammar police don’t always win! My opinion may make no difference — but at least I’ve shared it. What do you think? Share your favorite meeting adjectives in the comments! 

Virtual photo and description attribution: Flickr user Lilith