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From The Blog:

December 17, 2018

Many “experiential” events are just razzle-dazzle

Experiential events that aren'tBeware of “experiential” events that are just razzle-dazzle.

“Experiential” has become a buzzword to use to describe hip events. Instead of listening to speakers, you’re going to have — wait for it — experiences! Sounds so much better, doesn’t it?

The problem is that most events touted as experiential simply add irrelevant novelty to a familiar event process.

For example, the much-hyped C2 Montréal. (more…)