Why have my Twitter impressions suddenly risen?

Something strange is happening in the world of Twitter. For well over a year my average Twitter impressions count has hovered at 2.0K impressions per day. (Twitter defines an impression as anytime a Twitter user sees your Tweet.) I’ve never seen that figure deviate by more than 5% (i.e. between 1.9 — 2.1K) for a long time.

And then, starting at the beginning of March, I’ve watched my daily impression count steadily rise to 2.7K per day. Every time I check, it’s gone up. That’s a 35% increase in one month!

I haven’t changed my tweeting activity in any way recently. I continue to post each day:

  • One tweet about my latest blog post
  • One tweet for each of an assorted selection of 8 of my older blog posts;
  • A tweet or two about my upcoming Participate! workshop; and
  • A few mentions or retweets of other users I find interesting.

All my other Twitter monthly count statistics: engagements, link clicks, retweets, likes, and replies are essentially unchanged.

Yet Twitter insists that suddenly, 35% more people are seeing my tweets!

I would like to think that I’ve suddenly become 35% more interesting, but I doubt that’s what’s going on.

Is anyone else seeing this? Any ideas about what could be happening?

 

Everybody likes me, nobody tweets me, guess I’ll post on LinkedIn

The effectiveness of Twitter as a connective social media channel is declining
In July I wrote about why 2017 is a tipping point for Twitter, noting that the rate at which users follow established accounts has slowed dramatically. As the year draws to a close I’m seeing further evidence that conversations in the twittersphere are drying up too. 

Read the rest of this entry »