Everybody likes me, nobody tweets me, guess I’ll post on LinkedIn

Everybody likes me, nobody tweets me, guess I’ll post on LinkedIn. guess I'll post on LinkedIn

The effectiveness of Twitter as a connective social media channel is declining
In July I wrote about why 2017 is a tipping point for Twitter, noting that the rate at which users follow established accounts has slowed dramatically. As the year draws to a close I’m seeing further evidence that conversations in the Twittersphere are drying up too.

The evidence for my observations comes from my own Twitter account. My experience may not be representative of other Twitter users. But, as in my tipping point post, there’s a wealth of corroborative evidence from other sources.

The evidence
Here’s what I’m seeing. First, here’s a graph of my cumulative retweets over the last seven years.

Notice the fall off over the last eighteen months?

Second, the same graph for mentions.

Here we see a gradual decline in Twitter mentions for the last three years, one that has become increasingly severe recently.

Unfortunately, what I don’t have is a corresponding graph for the number of Twitter likes over time. If I did, based on my regular observations it would show a significant increase in likes over time. I estimate that the increase in likes is approximately the same as or slightly greater than the decrease in mentions and RTs combined.

To summarize, my tweets are getting just as much or more engagement than before. But much more of the engagement is in likes (“I’m interested in this and approve/agree/will mark it for later study”) at the expense of mentions and RTs (“I want to share your tweet with others/respond to what you said“).

What are the implications for social media marketing and branding?
To me, these findings mean that people are still reading my tweets at the same or higher rates. But they are less likely to interact with or share them.

The effectiveness of Twitter as a social media channel that fosters connection and conversation is declining.

In addition, I doubt that the recent doubling of maximum tweet length from 140 to 280 characters will make any difference to the trends I’ve noted. In fact, it may exacerbate them. I find that I’m less inclined to fully read the longer tweets increasingly showing up on my Twitter feeds.

An alternative channel to consider
Although it is not an especially interactive social media channel, I’ve been finding that sharing my website posts on LinkedIn has led to an increasing number of views and comments recently.

I have three caveats, however:

  • I don’t recommend posting to LinkedIn Groups anymore, since policy changes have severely limited their effective reach.
  • Also, I don’t recommend publishing an article on LinkedIn. That’s because your content is now tied to their platform, rather than one you control. This is a mistake.
  • Finally, when you share a post, be aware that LinkedIn counts as a “view” when the post summary displays on the viewer’s screen. The “viewer” doesn’t have to click through to read the post in order to be counted! So be aware that the number of post “views” reported by LinkedIn exaggerates the number of people who actually see your entire post.

Are you noticing trends that are affecting social media engagement? Share your observations in the comments below!

Image from J House Vlogs

Six reasons to change conferences

Slide titled "Six reasons to change our conferences" 1 — Sessions provide no connections around content 2 — Lectures are a terrible way to learn 3 — The rise of online 4 — Professionals learn predominantly socially, not in the classroom 5 — Today, everyone has expertise and experience to share 6 — Most pre-scheduled sessions don't address actual attendee wants and needsIn my keynote at Blend Abu Dhabi, the inaugural meeting industry conference at the new Yas Conference Centre, I shared six reasons to change conferences for them to remain relevant to today’s attendees.

Although I’ve written about these issues before, this is the first time I’ve summarized them in one place. Together they make a strong business case for the participant-driven and participation-rich meetings I’ve been advocating since 1992.

Enjoy!

Sessions provide no connection around content

Today, the most important reason why people go to conferences is to usefully connect with others around relevant content. But our conference programs still focus on lectures, where a few experts broadcast their knowledge to passive listeners: the audience. During lectures, there’s no connection between audience members and no connection around lecture content.

At traditional conferences, connection is relegated to breaks, meals, and socials! That’s why you so often hear, “The best part of that conference was the conversations in the hallways.” It doesn’t have to be that way! Peer conferences provide conference sessions where participants connect around relevant, timely content.

Lectures are a terrible way to learn

We’ve known for over a hundred years that lectures are a terrible way to learn something. Lectures are a seductive meeting format because they are very efficient ways of sharing information. Unfortunately, lectures are perhaps the least effective way of learning anything.

Why? Over time, we rapidly forget almost everything someone tells us. But when we engage with content, we remember more of it, remember it more accurately, and remember it longer. Every measure of learning increases drastically when attendees actively participate while learning in sessions.

The rise of online

Most broadcast content is now readily available online. An internet connection provides expert content anywhere, just in time when it’s needed. You don’t need to go to conferences for broadcast content (which you’ll probably have forgotten by the time you need it) anymore!

Professionals learn predominantly socially, not in the classroom

Until about twenty years ago, professionals learned most of what they needed to know to do their jobs in the classroom. Today we know that only about 10% of what we need to know to do our jobs involves formal classroom teaching. The other 90% is informal, provided by a combination of self-directed learning and social, active, experiential learning with our peers on the job or (what an opportunity!) at conferences with our peers.

Though ~90% of the learning modalities adult workers need these days are informal social learning from our peers, we persist in making the bulk of “education” at meetings formal presentations by a few experts! Instead, we need to concentrate on and provide maximum opportunities for the just-in-time peer learning our attendees need and want.

Today, everyone has expertise and experience to share

Everyone who has worked in a profession for a while is an expert resource for some of her or his peers. Instead of limiting content to broadcast by a few “experts”, peer conferences provide process and support to uncover and tap the thousands of years of expertise and experience in the room. Remember how David Weinberger puts it: “The smartest person in the room is the room.” We need conference process that uncovers and taps everyone’s experience and expertise while people are together at the conference!

Most pre-scheduled sessions don’t address actual attendee wants and needs

Because we’ll forget learning that isn’t currently needed and reinforced, conferences need to provide just-in-time learning.  And you can’t predict most of the just-in-time learning by asking a program committee, or attendees for that matter, in advance. My research has found that 50 – 90% of all pre-scheduled conference sessions are not what attendees actually want and need! In contrast, just about all peer conference sessions, chosen and run by participants during the event, are rated highly because they provide the just-in-time learning and connection that participants want from the event.

Conclusion

My books explore these six reasons to change conferences in detail. To get the full story, buy ’em!

How to inspire transformational learning

transformational learningWhy do some learning experiences stay burning in our brains and others fade into oblivion? Transformational learning is the key!

I still vividly remember the first Event Camp held on February 6, 2010, in New York City. I learned so much at this one-day event, meeting many progressive meeting industry professionals for the first time and making what have turned out to be lasting connections and friendships.

And I believe that most participants experienced something similar.

Why did we have this shared learning and connecting experience? Was there a critical factor that made this meeting such a transformational experience?

Emotional connection

While reading J. Scott Wagner‘s wonderful book The Liberal’s Guide to Conservatives — a must-read for liberals and conservatives who want to communicate better with each other — I came across a passage that answers these questions:

“It’s easy to forget that inspiration is the only voluntary catalyst for transformation.

There’s only one way I’ve found that our adult unconscious mind can consistently be inspired to shed…heuristics and biases and learn something challenging from someone else. It’s actually miraculously easy, often: we experience a positive emotional connection together.”
—J. Scott Wagner, The Liberal’s Guide to Conservatives

Scott is not talking here about our routine day-to-day right-brain learning. Rather, he is describing transformational learning, the kind where real change can occur in how we view the world and our experience of it. He says, and I agree, that a positive emotional experience of connection inspires transformational learning.

transformational learning: photograph of Adrian Segar at the first Event Camp in New York City in 2010That’s what happened at Event Camp 2010. We came together for the first time and discovered kindred souls who were thirsting to learn and share about how to make meetings better. And in one day, our positive emotional connection changed our preconceptions of what meetings could be.

The original participants at the first edACCESS conference, which I and others convened in 1992, felt the same way. The experience of this early peer conference led to an annual conference that’s still thriving 33 years later. Over time, it has become clear that the driving force behind the event’s success has been how its design fosters participants’ positive emotional experiences, creating and supporting opportunities for transformational change in how the professional attendees view and do their work.

Fostering learning experiences

Traditional meetings don’t treat sessions as times to foster positive emotional learning experiences but as times to learn from lectures. So, at such meetings, positive emotional experiences are restricted to non-session socials and non-session-entertainment. The official learning opportunities are segregated from exactly the kind of environments that can make them inspirational and transformative.

Paradoxically, we design special events to create positive emotional experiences—but special events don’t focus on learning! Rather, to inspire transformational learning, you need to create conferences and conference sessions designed around appropriate positive emotional experiences that relate to the participants’ real learning wants and needs. Do this, and you’ll discover how powerful, transformational, and unforgettable meetings can be!

The Secrets Behind Conference Engagement

Secrets Behind Conference Engagement: Screenshot of Adrian Segar being interviewed by Brandt Krueger

So you’re holding a conference. How are you going to get your audience tuned in and engaged?

I shared my thoughts on this topic on a 2017 episode of the weekly #EventIcons interview with good friend and host Brandt Krueger. Our hour together was packed with useful information, so feel free to watch the whole thing (scroll down to view the video) or check out the timeline below for the main themes we discussed.

Enjoy!

3:00 Adrian tells the unlikely story of how he got into the events industry.

8:10 What would Adrian be doing if he wasn’t in the events industry?

9:10 The one driving passion shared by so many event professionals.

10:10 Why event planners and stakeholders should care about engagement.

11:20 Why traditional meetings don’t meet attendee needs very well.

12:10 How building participation into meetings creates engagement that significantly improves learning, connection, and outcomes.

14:20 Why lectures are so ineffective.

15:50 How to work with speakers and attendees who are introverts.

18:50 How to create a safe environment for attendees to share, learn, and connect.

20:15 An explanatory journey through the stages of participant-driven and participation-rich meetings that use the Conferences That Work model.

26:30 The positive aspects of supporting engagement at events, and the neglected need to evaluate events’ long-term impact.

29:10 The value of incorporating white space into events and several ways to do it.

34:50 How to work with speakers to make sessions more participatory.

37:20 How to market participant-driven conferences.

42:30 Three examples of simple participation techniques you can use to improve meetings: body voting, large facilitated fishbowl discussions, and The Solution Room.

50:30 The biggest mistake meeting planners make when attempting to improve participation and engagement.

54:30 Where to find all kinds of ideas about meeting design — and Adrian’s next book on crowdsourcing events.

The Secrets Behind Conference Engagement

Guaranteeing audience engagement at your events

audience engagement: an illustration with three engaged people at its center. Around them are icons representing people connecting and talking.Most people won’t ask questions at meetings. So how can you get authentic audience engagement at your events?

In a thoughtful article “Audience Engagement – at the Heart of Meetings“, Pádraic Gilligan writes:

“…We all want audience engagement so why doesn’t it take place?…While the speaker can be to blame for lack of audience engagement, in my experience, it’s usually the fault of the audience!”

I disagree.

I’ve found that the lack of audience engagement is due to the generally poor process used during most meeting sessions.

A different workshop

In 2016 I led a two-hour workshop in Boston for 160 members of a national education association. Every participant was active during ~80% of the workshop:

  • Discovering the concerns and experience of other participants;
  • Moving around the room while forming human spectrograms to learn about each other and the group (I used three participant-created chair sets during the session); and
  • Learning and connecting around issues and topics relevant to them throughout.

The hardest task of the workshop was getting people to stop talking with each other so we could move on!

Pádraic suggests that hi-tech polling methods can be used to increase engagement. I agree that such technology can help engagement, but it’s not necessary. During my workshop, I showed 12 slides, but would have been fine without them. Other technology I used included 5″ x 8″ cards, pens, and large post-it notes. We used no high-tech, with one optional exception. We projected a Google Doc at the end, to capture and display feedback during the closing public workshop evaluation.

Facilitating connection

In 25 years of experience, I’ve found that most people have a fundamental need and desire to connect with others with whom they share something in common. When you use good group process to safely facilitate appropriate connection, ~98% embrace the opportunity and learn, connect, and engage effectively with their peers. Anonymity, if needed, can be readily supplied by no-tech/low-tech process. But it turns out that it’s needed a lot less than people think.

Every person in the workshop received a copy of my book The Power of Participation, which explains why participant-driven and participation-rich sessions are so important, how to create an environment for this kind of learning, connection, engagement, and resulting action, and how and when to use a large organized compendium of appropriate process tools. The participants I spoke with after the workshop told me how excited they were. They planned to read the book and start putting what they had experienced into improving their professional development work in education.

It’s possible to create amazing learning and connection through the approaches I’ve outlined above. When I facilitate longer conferences, almost everyone will ask questions in public at some point during the event.

Conclusion

If you aren’t getting excellent audience engagement, don’t blame the audience! Change the processes you use in your sessions, to guarantee engagement!

You can experience how to use process tools to significantly improve the effectiveness of your sessions and events at one of my Participate! labs. If you can’t participate in a workshop, buy a copy of The Power of Participation to learn the why, what, and how of building better learning, connection, engagement, and action outcomes into your events.

Design conferences for a connection economy

A conference connection economy: A black and white photograph of a wooden pulley. Two sisal ropes loop around the pulley on its right. On the left of the pulley is a metal shackle with two metal ropes attached to it.
Useful knowledge increasingly resides in our social networks, not in our individual heads. Consequently, we are moving from an industrial economy to a connection economy. One which creates value by concentrating on building relationships rather than stuff.

In the connection economy, there’s a dividing line between two kinds of projects: those that exist to create connections, and those that don’t.
—Seth Godin, First, connect

Do you design your conferences for a connection economy or an industrial economy?

Photo attribution: Flickr user ch-weidinger

Lessons from Anguilla: Learning from what doesn’t change

Can we learn from what doesn’t change?

Yes. Daddy’s First Son’s dogs made me do it.

Every day of my annual visits to Anguilla, right after waking up, I’ve taken a 25-minute walk (red line below).
Learn from what doesn't change

I’ve written about the importance of my morning route.

It’s a feast of the senses. Warm air on my skin. The sweet smell of almond croissants—alarming numbers of calories beckoning, reluctantly resisted—waft from the French bakery. Bass notes thud from several houses, random patterns until I am close enough to hear the melody. I pass trailers cradling gleaming powerboats: Pure Pleasure, Wet Dreamz, Drippin’ Wet, and Royal Seaduction (notice a theme here?) The gentle return uphill gradient calls for a quick dip in our pool. As I cool down I hear the clamor of bananaquits on the veranda railing gobbling up the raw sugar we’ve set out for them.
Connection: A morning walk in Anguilla

But one day last year, with no advance warning, several of Daddy’s First Son’s dogs leaped over the low wall around Son’s house, snarling loudly, and one of them bit my leg (nothing too serious). For the remainder of the stay, I carried a rolled-up newspaper, which I was forced to use, luckily successfully, on a second occasion.

Time to change

On returning this year, I didn’t want to carry a dog-repelling device. Or worry each time passing Son’s house whether today would be the occasion of Attack Number Three.

I reluctantly changed my route.

With no alternative loop available, I chose a destination itinerary: to the tip of Island Harbour’s wharf and back.

Learn from what doesn't change

No more returning home via a pleasant loop, no more glimpses of Royal Seaduction—and, thankfully, no more fierce, territorial, unrestricted dogs.

The new route is longer, 40 minutes. It includes more main road, where occasionally one faces reckless Anguillian drivers speeding a little faster than pedestrians on the narrow verges like.

But there are compensating vistas: for example, the poignant Eduarlin Barber Shop:

Learn from what doesn't change

The Anguilla Sea Salt Company/Miniature Golf/Ice Cream Parlor Anchor Complex (how’s that for synergy?!):

Learn from what doesn't change

Sunny Time Grocery:

Learn from what doesn't change: The Sunny Time Grocery, Island Harbour, Anguilla
2016-02-28 07.41.56

And, of course, the beauty of Island Harbour itself.

2016-02-28 07.29.30

Island Harbour

After a week of these changed morning excursions, I am still discovering new aspects of my path. This is sure to continue.

But what’s most important is my experience and realization of what has not changed.

Learn from what doesn’t change

The Anguillians I meet each day, whether walking past or whizzing by in their cars are still the warm, connecting people they’ve always been.

Almost everyone I see on my walk responds in some way. On foot, the standard greeting is mornin’. The people who drive past me raise a hand in greeting, and sometimes hoot the horn. These are not, usually, people I know or have ever met before, and I may never meet them again. And yet, there’s invariably a moment of connection.

Every day, unexpected responses. The speedy truck driver who takes both hands off the wheel, palms facing me to say hi as I walk towards him, the hedge on my right leaving me no place to go if his steering is not true. The beautiful woman who shoots me a dazzling smile as she leaves her driveway for work. Two locals walking in the same direction who, as I pass with a mornin’, say fast walkin’ admiringly to my back. Nuanced respectful nods from respectable Anguillan lady drivers. The grandmother who pivots from conversation to pipe a melodious good morning. Her granddaughter in cream blouse and green skirt uniform, waiting for her ride to school, murmurs hello as I pass. A businesswoman gripping the top of her steering wheel, fingers flying up like rabbit ears when I wave. The minister, waiting for a ride to preach to his church who lifts his hand and our eyes connect. Then I’m past, turning the corner, moving towards the next meeting.

Such simple moments of connection. So little to give, so much received. Growing warmth. A wonderful way to start any morning.

Sometimes, the lessons we learn from what doesn’t change are the most important lessons of all.

Why we shouldn’t (but do) play music at conference socials

music at conference socials: graphic of a person trying to hear someone talking to them while bombarded with loud music from a guitar playerShould we play music at conference socials?

Even though socials aren’t the best way to meet new people at conferences, strong cultural pressure makes socials mandatory for most events. And if you want to make socials a maximally effective opportunity for interaction and engagement keep them music-free.

Why? Well, you’d be horrified if loud construction noise invaded the ballroom at the beginning of your elegant pre-dinner mixer. Any kind of competing sound makes it harder for people to hear each other, reducing the quantity and quality of interaction. Yet plenty of meeting planners seem to believe that music acts as a kind of obligatory social lubricant when people get together. Jackhammers are not OK, but “background” music is, somehow, mysteriously exempt.

Why is music often inflicted on us during socials? While I don’t know for sure, here are a couple of misconceptions that may be to blame.

Music can improve creativity and enjoyment, so doesn’t it improve social situations?

Research indicates that the right kind of music can improve creativity when working and improve efficiency when performing repetitive tasks. For example, I find that listening to certain music helps me write, and improves my mood while stacking wood. So, some might conclude that playing music at socials could benefit the quality of interaction and engagement.

Unfortunately, there’s no evidence that social interaction is improved when music is introduced. Research findings of creativity improvements are confined to solo work. In addition, research suggests that the positive effects of music depend on familiarity—i.e. music heard for the first time is not helpful—so it’s not possible to play one piece of music to a crowd of people and obtain uniformly positive results. Finally, music with lyrics is especially distracting to people trying to converse and should be avoided.

Bars and restaurants play music while we drink and eat, so shouldn’t we have music during our event socials too?

Have you ever been to a bar where there wasn’t music playing or a TV on? Me neither. In my experience, the majority of restaurants play background music. Bars and restaurants are in business for people to meet socially, so surely they must have found that playing music improves customers’ social experience, or they wouldn’t do it!

Well, actually, no. Bars and restaurants play music, not for their patrons’ benefit but for their own! Background music that’s loud enough to interfere with talking to a friend but not loud enough to drive you out of the establishment increases sales. From a 2008 French study“high level [sound] volume led to increased alcohol consumption and reduced the average amount of time spent by the patrons to drink their glass”. And 2008 British research concluded that “people do, at least partly, drink because they can’t talk to each other”. So the reason music surrounds us in commercial social spaces is not to increase social interaction, it’s to decrease it and have consumers buy more!

We also need to bear in mind people—typically older folks like me—who have hearing loss that impedes their comprehension of conversations. Anything we can do to provide a better acoustical environment at our events will help the auditory challenged to have a better experience.

When is it OK to play music at events?

Are there times when it’s appropriate to use music during conferences? Sure. Here are some examples, feel free to add more in the comments:

  • Sessions where music is an important sensory, emotional, or learning component.
  • Parties! (Be sure to provide quiet spaces for folks who don’t like the loud music and/or just want to talk.)
  • Corporate social responsibility and sustainability activities, especially if they involve repetitive activities—e.g. packing toys for needy kids.

In conclusion, avoid reflexively ordering background music for your events. It’s a fundamental distraction that, apart from a few specific situations, reduces communication, connection, and engagement. And, if you cut out the house music during the mixer, you may reduce your food and beverage bill too!

The advantages of supporting connection during meeting sessions

supporting connection: photograph of four people at a dinner table toasting each other with glasses of wine. Image attribution: recode.netIn 2011 I ran a two-and-a-half-hour participative techniques workshop on the last afternoon of a four-day conference. After we ended, a participating supplier came up to me. He told me that he had made many more useful connections in that one workshop than during the 3 days preceding it. Supporting connection at the workshop gave him more value than the rest of the event.

Hunger for connection

I believe that the great majority of people hunger for connection with others. Without it, our lives suffer. Indeed, Robert Putnam, in Bowling Alone, his sobering opus on social change in America, states that about half the observed decline in life satisfaction among adult Americans over the last 50 years “is associated with declines in social capital: lower marriage rates and decreasing connectedness to friends and community.” And the sociologist James House tells us that “the magnitude of risk associated with social isolation is comparable with that of cigarette smoking and other major biomedical and psychosocial risk factors.”

And yet, when we hold a conference in our culture—an occasion when we bring together people with a common interest in a subject—we give low priority to the potential for connection with our fellow conferees. Broadcast-style sessions predominate. There is little or no opportunity for attendees to connect. This is so even though we have an ideal requisite for directly enjoying each other’s company—sharing a common interest!

The need for connection

Supporting connection with others is becoming increasingly important. We are moving to a world where people’s knowledge and expertise are a function of the networks—both face-to-face and online—they possess rather than the contents of their heads. If, in our work lives we are spending more time learning socially than being trained in the classroom, our meetings must provide the same relative opportunities.

Traditional conferences leave connection time for breaks, meals, and socials. This is why so many people report that hallway conversations during breaks are the best parts of such meetings. When sessions fail to meet our connection needs, we connect outside the official schedule. The broadcast design of most meeting sessions relegates connection with peers to an afterthought, as something you’re supposed to do on your own. And this is not easy. Even if you somehow know exactly the new people and old friends you want to meet, arranging to do so is hard enough without also competing with loud dance music, fixed meal seating, and lunchtime entertainment or talks. And if you expect to readily meet the most interesting people (to you) at such events by chance from a crowd of hundreds or even thousands, then you have not been to many conferences.

Provide opportunities for participants to connect

We must reverse our consistent demotion of connection to second-class status for meetings to effectively support the social learning that’s now essential to perform our jobs well. We need to provide opportunities for participants to connect and share in the sessions themselves. This doesn’t mean turning sessions into speed-dating or adding irritating “icebreakers.” Instead, it means taking advantage of:

  • Improvements in learning that result from actively engaging with others around content rather than listening to it or watching it.
  • The rich and extensive knowledge and experience of participants in the room.
  • Increased opportunities to meet like-minded peers via discussion of session content, ideas, and questions.

Active learning increases the quantity, quality, accuracy, and retention of knowledge. Active learning and connection are inextricably entangled; you can’t learn from your peers without simultaneously learning about them. Making connections is a powerful and important motivation for attending events. So, providing appropriate opportunities to connect during sessions is attractive, smoothing the way for the active learning that follows.

Supporting connection

Connecting with peers during a session allows participants to access expertise and experience beyond what an expert at the front of the room can provide. Using participative techniques that uncover and develop useful connections to those with relevant knowledge, participants can discover and take full advantage of the collective wisdom in the room.

Image attribution: recode.net

Bringing people together

Bringing people together: photograph of a few attendees at a 2014 meetup I organized for friends and peers in Washington, DCIn early 2010, at the first EventCamp, I discovered the wonder and power of meeting people face-to-face whom I had previously only met online. Perhaps the wonder is stronger for me than most, living in rural Vermont, 100+ miles from any city. Nevertheless, when I travel to a major metropolitan area these days and have a few hours free I try to bring people together.

This month I spent time in Chicago and a couple of trips to Washington, DC. Before the first DC jaunt, I sent an email out to #eventprofs and #assnchat acquaintances who lived in the area. KiKi L’Italien, Lindsey Rosenthal, Angelique Agutter, Alex Plaxen, Melanie Padgett Powers, and more met up for delicious hors d’oeuvres and drinks at a private home (thank you Libby O’Malley & Nancy Pasternack!) and dinner in Alexandria Old Town.

In Chicago, I met with Heidi Thorne & Anne Carey for a tasty lunch.

And last week, Maddie Grant, Jamie Notter, Alex Plaxen, Brian Davis, Gina Leigh, Monica Bussolati, Moira Edwards, Brian Volmuth, Lori WoehrlePamela Strother (and probably a few others whom I didn’t get to talk to) met up at The Rooftop at The Embassy Row Hotel (big thanks to Sarah Vining who sponsored our meetup!)

Bring people together

I love bringing people together in ways that work for them—in fact, that’s my mission. So it was a pleasure to host these three casual meetups for event and association management professionals. What was amusing, however, was how often people thanked me for bringing them together. I had to laugh—here was a guy from Vermont facilitating connection between people who all lived near each other, people who could easily arrange to meet frequently. And yet…they didn’t.

Sometimes people need permission to connect. In this case, a small outside impetus was all that was required. An hour of my time to send emails out to my local connections, find somewhere to meet, and track/answer questions from those who were coming. No big deal. And I doubt it hurt my professional life to be a connector, an initiator for the enjoyable and interesting connections that subsequently occurred.

Yes, we’re all busy. But let’s not forget that our work in the event and association spheres is fundamentally about facilitating connection between others. And that should, once in a while, include ourselves—our peers—both known and new. So, pass it forward, my friends. Once or twice a year, send out some invites for a casual get-together with your peers. It needn’t be elaborate or have a specific marketing focus; just meet somewhere for drinks or a meal. Publicize the event to your local network and welcome anyone who hears about it and wants to come.

You’ll be bringing people together. Who knows what the pleasant consequences will be?