Three criteria for working with others for change and action

working with others for change and action: a graphic containing 11 icons that represent speakers, speaking, collaboration, and unityHow can we successfully work with others for change and action?

During the last eight months, I’ve been striving to save a tiny liberal arts school, Marlboro College, from closure. I’ve felt compelled to do this work, not only because the school sits at the heart of rural Marlboro, Vermont, where I’ve lived since 1978, but also because I taught there for ten years (1983-1993) and have a deep affection for the College’s rare form of education.

Someone could write a book about the twists and turns in this struggle, but it won’t be me. Instead, I’m going to share three criteria I uncovered about how to successfully work with others for change and action. When I say “successfully”, I’m not talking about whether “my” side won or lost. Rather, these are pragmatic criteria that can make the process of working with other people on a social or political goal somewhat easier and more productive.

1. Be sure that fundamental motivations are aligned

Attempting to work collaboratively and fruitfully on a complex issue? Take a little time to find out whether your potential collaborators share the same fundamental motivations as you!

It’s tempting to quickly accept any offer of help. At first, all seems well. Sometimes, though, it turns out that a potential collaborator who shares your goals has fundamentally different motivations. I’ve learned that when peoples’ motivations aren’t sufficiently closely aligned, friction and disharmony eventually surface.

When this occurs, you’ll realize that a significant amount of the time and effort spent building the collaborative relationship has been fruitless.

Of course, no two people have exactly the same motivations to work together on a project. Minor differences are often irrelevant, or resolved quickly. Deciding whether fundamental motivations are aligned, therefore, is ultimately a judgment call. However, ignoring motivational differences, no matter how severe, is a recipe for disappointment and frustration.

2. Check that people are willing to work

working with others for change and actionWatch out for folks who are quick to share opinions about what should be done, but always leave the work they propose to others.

For example, during our campaign, many people made suggestions about legal grounds to sue those planning to close the school. Their ideas were plausible on the surface (certainly to a non-attorney like me). But they never offered to contact an attorney and discover whether there was indeed a legal case to make.

Those of us who did spend significant time talking to attorneys discovered that most of the proposed ideas were not good ones. Because we didn’t want to telegraph our legal strategy, it was difficult to openly repudiate the suggestions. The spate of proposals continued.

Ideas are welcome. Some supporters with good ideas simply don’t have sufficient free time to work, and that’s fine. But ultimately, someone needs to do the work of researching the plausibility of ideas and turning them into action. You may need to tolerate those who frequently opine without offering to do the work — but don’t spend too much time appeasing them.

3. Be able to work well with others in the group

working with others for change and action
There are numerous ways that folks who share common goals and motivations and are eager to work can still fail to collaborate successfully. I’ll mention a couple here.

One interesting requirement is a nuanced appreciation of confidentiality. When you’re working in an informal fluid group, you need to have a clear communal understanding of whom to trust with what. In my experience, some people don’t grasp the need for this and don’t think through the consequences of passing on information given to them in confidence. Though I’m sure everyone’s made this mistake at one time or another (I certainly have), someone who routinely breaks confidentiality is not a prime candidate for successful collaboration.

Personality clashes can be another collaboration breaker. For example, over the last eight months, a few people who had useful expertise and experience became more trouble than it was worth to work with because they unpredictably blew up at group members. Dealing with their outbursts significantly reduced the limited time working group members had available. Consequently, there was a reluctant but necessary passing of the ways.

Conclusion

There are, of course, many other factors involved in facilitating large-scale change. Even when a seemingly coherent group forms to address important issues, it still can be difficult to work with others for change and action. I hope the three criteria shared above help you use your energy for social and political activism more productively.

Unlearning is crucial for change

Unlearning is crucial for change: Illustration of three brain phases of learning. "Learn" (connections made inside the brain), "Unlearn" (connections removed from the brain), and "Relearn" (different connections made inside the brain).Unlearning is crucial for change.

We often think of change as additive. We become wiser by “learning something new”. What we often overlook is that changing our beliefs, attitudes, and assumptions involves unlearning as well as learning.

“The illiterate of the 21st century will not be those who cannot read & write, but those who cannot learn, unlearn, and relearn”
Alvin Toffler

Unlearning first requires noticing. We are skilled at habituating our circumstances, no matter how unusual. Habituation is valuable because it allows us to adapt to changes in our environment. But habituation also makes it harder to notice that we may need to change our current thinking or behavior.

Thus there’s a delicate balance, a dance, between noticing what is rather than what has become our default ways of thinking, understanding, and acting.

Note that unlearning is not the same as forgetting. Forgetting is the failure to remember what’s still important. (The Japanese remind us of this when you get off a bus.)

I have spent over fifty years unlearning what people and society told me I was and should be. I’m still on a complex journey of relearning who I am. I work to practice being me in each moment. Change work involves not only intellectual shifts and reinterpretations but also the unlearning of habitual responses to emotional experiences and their empathetic replacement.

So remember, unlearning is crucial for change!

Photo attribution: Flickr user gforsythe and Cathy Davidson

The first hill is the hardest

The first hill is the hardest: a photograph of a man running on a flat country dirt road. Photo attribution: Jenny Hill jennyhill [CC0], via Wikimedia Commons

At the age of 65, after returning from a meditation retreat, I started running daily for the first time in my life. And I soon learned that the first hill is the hardest.

Beginnings

It was summer, and I had no idea what I could do. So I began by exploring without expectations. I dressed in my regular sneakers, some shorts, and a tee shirt. I live in a rural town with 60 miles of dirt roads, so I ran out of my home and down the 600′ driveway. Wanting exercise, I turned left on the town road and started up the hill. Way before the top I was out of breath, so I slowed to a walk until I got to the top. I ran down some of the other side, decided that was enough for the first day, and turned around and retraced my path. I had to walk up most of my driveway.

The total run and walk was a mere mile.

I wondered if I’d ever be able to do better than that.

What happened

Each day I tried to run a little more, always slowing to a walk when needed. I began to go a little further, and eventually settled on a pretty route, all on dirt roads, with three hills to climb on the way. The distance is a little over two miles, with a 340 feet elevation change.

first hill is the hardestI still remember the day, several months after I started, when I ran the whole route.

I’ve been running it ever since.

It gets easier

As I write this, I have been running for five months. I continue to be surprised how my daily run slowly continues to become easier. I’m not trying to run my route faster, but occasionally I notice I’m taking a little less time on average. We’re approaching winter now, and I’ve purchased the usual runner’s accessories: nanospikes for running safely on ice, an orange vest for hunting season, running tights, a cycling jacket, and a balaclava and warm mittens for those single-digit days. I’m concerned about injuring myself. So I work to notice how my joints and muscles are feeling, not hesitating to slow down or even cut the run short if I have any concerns.

Apart from a handful of times when I’ve needed to get up early for a long plane flight and had no opportunity to run during the day, my run has become a daily practice wherever I am.

I feel great about that.

The first hill is the hardest

I haven’t experienced “runner’s high” and I’m not addicted to running. There are still some days when I’m reluctant to go out, because, after an easy lope down the driveway, the first hill is the hardest! When I start climbing it my body isn’t fully warmed up, and there are moments when I look up and realize there’s still a long trek (from my novice runner’s perspective) to the top.

And then I’m at the top, and I have a long descent to my turnaround point. Even though the first leg of the return is long and steep, it seems easier. I’m warmed up. I’ve run over half my route.

There’s no need to hurry.

Overcoming fear and improving with practice

How my running practice has developed reminds me of my changed attitude to public speaking. Decades ago, when I started addressing groups of people, I felt terrified. Just like my running, my first appearances were the worst.

Today, I regularly speak in front of hundreds or thousands of people, and feel, at most, nervous excitement. As with my running practice, hundreds of speaking gigs have changed my attitude and ability to put myself out in front of many people without worrying about what “mistakes” I might make or what might happen.

And, just like my running, I feel that excitement as I begin. The first hill is still the hardest. But once I start, I’m into the flow of the event and the worst is over.

Photo attribution: Jenny Hill jennyhill [CC0], via Wikimedia Commons

Facilitating change: The power of sharing our experience

sharing our experience: illustration of two people, seated in chairs, facing each other

Sharing our experience of others directly with them can be incredibly powerful. Let me tell you a story…

Not long ago, I was working at a multi-day workshop with a 6-person group that included someone I’ll call D. D self-described themself as mentally ill, bipolar, and with psychological issues. They spoke slowly and described themself as not emotionally available, and often confused about what they said.

D also shared that they:

  • Felt isolated and wanted to get better at connecting with people;
  • Believed that other people couldn’t easily understand them and didn’t like them; and
  • Had a hard time deciding whether to attend the workshop.

D was clearly feeling fragile. Group work can be confrontational at times. So I privately hoped that the other group members would be supportive.

What happened?

It quickly became apparent that D was intelligent, perceptive, sensitive, thoughtful, and communicated clearly.

So from time to time during the group sessions, I’d tell D my experience of them. When appropriate, I’d say something like “By the way, you told us earlier that you think people find you hard to understand. I want you to know that I think you communicate really well, and I’ve had no problem understanding you.”

I didn’t have to worry about the rest of the group. They had a similar experience of D and regularly reinforced this and similar sentiments.

As the workshop continued, D visibly relaxed. We were impressed by how D had handled and was dealing with the many difficulties in their life. Our group liked D and told them so several times.

An unexpected conclusion

At the end of the workshop, participants had the opportunity to stand up in front of everyone (about 80 people) and share what they’d learned. Given what I knew of D, I didn’t expect them to contribute. So I was totally surprised when D got up and walked to the front of the room. Slowly, D said:

“I’m really nervous.

I learned that there are people in this world who like me, who understand me, and who I can have an emotionally intimate relationship with.”

D stopped and stood there, looking at us all.

I was weepy and the applause was loud and sustained.

Yes, sharing our experience of others directly with them can be incredibly powerful.

Do you have examples of the power of sharing your experience of others with them? Please tell us in the comments!

A healthy organization contains active cultures

contains active cultures: a photograph of a row of supermarket shelves holding yogurtsContains active cultures.” How often have you read this on the sides of yogurt containers? Well, healthy organizations contain active cultures too.

Active cultures — not just for yogurt anymore

Just as there are hundreds of different strains of probiotic cultures, there are many ways to think about organizational culture. For example, you might focus on descriptive approaches: an organization’s core beliefs, attitudes, and assumptions about “what is” and “why is”, plus customary ways of interacting. Or, you could concentrate on a behavioral approach: how an organization consistently does things.

Unfortunately, in many organizational cultures the descriptive culture isn’t congruent with the behavioral reality. Ultimately, however you define organizational culture, what interests most people is changing it, hopefully for the better.

That’s where active (aka adaptive or adhocracy) organizational cultures shine.

What’s an active organizational culture?

An active organizational culture is one where it’s safe and routine for people to:

Changing organizational culture

In passive cultures, needs go unmet, the culture discourages questioning beliefs and attitudes, and a “we’ve always done it this way” attitude predominates. Not surprisingly, a passive culture often “smells.” Like outdated yogurt, it probably won’t kill you, but it isn’t a pleasant experience.

From a behavioral perspective, organizational culture is “an emergent set of patterns that are formed from the interactions between people.” So changing organizational culture is a matter of changing the interactions between people. An active organizational culture, thanks to the characteristics listed above, has the environment and tools for changing interaction patterns, making the organization healthier in the process.

Does your organization contain active cultures? What about other organizational cultures you’ve experienced? Share your thoughts in the comments below!

Image attribution: pixabay

You can’t make people change. But…

you can't make people change: an illustration depicting when peer conferences create a safe, supportive, and participation-rich environment that includes the freedom to choose, this leads people to make changes in their lives

“You can’t make people change. But you can create an environment where they choose to.”
—Seth Godin, Leadership

Change is hard. And you can’t make people change.

However, meetings have tremendous potential to change lives. Attendees have something in common: a profession, a passion, a shared experience together. They are with people who, in some way, do what they do, speak the same language, and face the same challenges.

What an opportunity to connect with like-minded souls, learn from each other, and, consequently, change one’s life for the better!

Unfortunately, most conferences squander this opportunity. Learning is restricted to broadcast-style lectures, Q&A is often more about status than learning, and attendees have little if any input into the topics and issues discussed.

Peer conferences support change

The peer conferences I’ve been designing and facilitating for 33 years are different. Yes, you can’t make people change. But, as Seth Godin points out, you can create an environment where they choose to!

Peer conferences create an optimal environment for supporting attendees in the difficult work of making changes in their lives.

Peer conferences do this by providing a safe, supportive, and participation-rich environment that includes the freedom to choose what happens.

  • A safe environment supports attendees taking risks: the risks of thinking about challenges and issues in new ways.
  • The supportive environment of a peer conference provides process tools that allow attendees to freely explore new possibilities.
  • A participation-rich environment ensures that attendees are likely to connect with peers who can help them or whom they can help, thus building networks and new capabilities in the future.
  • The freedom to choose what happens at a peer conference allows attendees to collectively create the meeting that they want and need, rather than be tied to the limited vision of a program committee or the vested interests of conference stakeholders.

These are the core design elements of peer conferences that make them so successful in creating change. Their very design maximizes the likelihood that participants will choose to make useful and productive changes in their lives.

Events operate by stories

Events operate by stories: the cover of the book "record of a spaceborn few" by becky chambersEvents operate by stories.

“Our species doesn’t operate by reality. It operates by stories. Cities are a story. Money is a story. Space was a story, once. A king tells us a story about who we are and why we’re great, and that story is enough to make us go kill people who tell a different story. Or maybe the people kill the king because they don’t like his story and have begun to tell themselves a different one.”
—Isabel, in Record of a Spaceborn Few by Becky Chambers

I love science fiction, which Pamela Sargent calls “the literature of ideas”. In a world where it sometimes seems change is impossible, science fiction explores how our future will be different. Science fiction is also especially rich with the possibility of introducing cognitive dissonance: the mental discomfort we feel when aware of two contradictory ideas at the same time.

Above all, good science fiction excels at telling stories. Powerful stories. Stories that routinely predict the future: earth orbit satellites, the surveillance state, cell phones, electric submarines, climate change, electronic media, and the Cold War were all foreshadowed by science fiction stories long before they came to pass. Science fiction introduces possible futures, some of which come to pass, by using the power of stories.

Events operate by stories

Like science fiction, events also create futures, and events operate by stories. Just as good stories have a story arc, coherent events have a conference arc. In addition, every event participant creates their own story at an event, just as each reader or viewer individually absorbs and experiences a book or movie story.

The promise of events springs from the reality that we are the stories we tell about ourselves. The stories that events tell and we internalize change us.

It’s incumbent on all of us who create and design events to think carefully and creatively about the stories our events tell. When we do so successfully, the power of stories shapes and maximizes participants’ individual and collective outcomes — and changes lives.

Struggling to meditate daily

meditate daily: A sepia photograph of a back of a person wearing a black shirt and sitting cross-legged in a field, surrounded by trees. Photo attribution: Flickr user wiertz
For three months now, I’ve meditated for twenty minutes every day.

Personally, this is a big deal, as I’ve struggled to maintain a regular meditation practice for decades. I’ve resolved countless times to meditate daily, and fallen off the mindfulness wagon over and over again.

Three years ago, I began attending silent meditation retreats and continue to do so a couple of times a year. These experiences are important and transformational. Each retreat deepened my resolve to start a daily meditation practice. But, despite this increased desire, I was unable to do so.

Until now.

Excuses
Why has it been so hard for me to maintain a daily meditation practice?

One excuse is that my daily schedule is not regular. When I’m home, there is at least the potential to set aside a regular time to meditate. But I travel a lot. I’m just back from a four-week trip that spanned nine time zones, from Italy to the Caribbean, to Las Vegas. I average about two engagements per month that require travel. I might be up at 5 am to catch a flight, arrive late at a destination, and be intensely involved on-site for two or three days. There’s no regular “free” time in my life.

However, my travel for work and pleasure that creates an erratic daily schedule is a choice that I made. It makes it harder but not impossible for me to create a meditation habit.

Another excuse is related to my biorhythms. Over the years I’ve found I do my best creative work in the morning. Meditating early feels like it’s delaying starting my day. At night, my energy level sags and it’s difficult for me to maintain mindful habits. I’m tempted to relax over a drink and a nice dinner.

Finally, my experience of the benefits of regular meditation from retreats quickly fades. I remember that I felt inspired to meditate regularly, but I don’t experience the inspiration. And I lapse…

How have I changed my meditation habit?
I’m sorry. If you’re hoping to learn the secret simple trick that allowed me to finally sustain a daily meditation practice, I’m about to disappoint you.

As I’ve shared previously, the hard work we do that precipitates personal change is largely unconscious.

But here are some clues that might help you.

—At the Vipassana retreats I attend, sitting and walking meditation sessions last for 45 minutes, and there are many such sessions every day. I set myself a far more modest daily goal of a single twenty-minute session. More sessions or a longer time are great but completely optional.

—While meditating with a simple timer, I noticed that my mind started wondering about how much time was left towards the end of the twenty minutes. (Somewhat pathetic, but that’s what I noticed.) So I switched to a free meditation app, InsightTimer, which can be configured to play multiple sounds during meditation. Adding a momentary wood block “click” halfway through tells my thinking mind that there are ten minutes to go, which helps quiet it. This sounds silly, but it’s helpful for me.

—Finally, while vacationing for two weeks in Anguilla last month, I broke through my self-limiting belief that an early morning meditation session would reduce my creative morning time. For the last few years, I’ve started my day there with a (now) forty-minute walk, down to Island Harbor and back. This year I sat on a bench at Falcon Nest and meditated for twenty minutes before returning.

(Here’s the panorama I saw one morning when I opened my eyes. Four island dogs in a neat but respectful oval around me.)

Since then, I’ve been willing and able to meditate for twenty minutes within the first hour I’m up.

What I have noticed since beginning to meditate regularly for the first time in my life
—I have more equanimity in my life. For example, after I rose early for a flight from Boston to Las Vegas last week, it was delayed for four hours due to the weather. I was surprised and pleased at how serene I stayed about this, compared to the persistent annoyance I would have felt in the past. There was plenty of time to meditate at the airport!

—Having said that, I am noticing how easily certain events bend me out of shape. My phone says the Wi-Fi password I’ve entered is incorrect, though I know it isn’t. My new MacBook keyboard switches unexpectedly into ALL CAPS. I fumble several times picking up a heavy piece of wood for the stove.

I’m not doing much better dealing with these surges of irritation, but noticing them is the first and necessary step to change.

—I’m getting better at listening to people. Less likely to jump in with a response before they’ve fully shared. (Yes folks who know me well; there is still plenty of room for improvement. Sigh.)

Celebration!
I am happy that I’ve made this change that has eluded me for so long. Perhaps I will increase my modest meditation time in the future. Regardless, I like the effect on my life daily meditation makes, and this is evidence that I am still able to change my behavior through work and grace.

Photo attribution: Flickr user wiertz

Bringing people together across divides


How can we bring people together across divides?

In April 2017, I posted the following to the NCDD-DISCUSSION list. (The National Coalition for Dialogue & Deliberation [NCDD] is “a network of innovators who bring people together across divides to discuss, decide, and take action together effectively on today’s toughest issues”.)

ADRIAN SEGAR

It’s an advertisement and carefully staged, but I wonder if there are lessons for NCDD folks in the largely positive response to this recent Heineken ad:

The resulting conversation was fascinating and instructive. So I’ve taken the liberty of reproducing it here, and have added links when possible to the participants. I hope you find it a valuable dialog on the important issue of bringing people together across divides.

DEB BLAKESLEE

I loved seeing two people get to know each other quickly before tackling a subject.
I don’t see any of the presented issues being discussed during the participant’s time together, so see neither “left” nor “right” changed views. The issue they worked on was constructing a bar and participating in a get-to-know-you exercise.

“Right” viewers may have changed their willingness to discuss their viewpoint with someone on the “other” side, but we can’t assume they were any less willing to discuss differences before being invited to participate in this filming.

After their joint beer, the opponents may keep their original beliefs, although now appreciate someone with an opposing belief.

Maybe our differences continue because no one invites us to discuss issues and we don’t have public places to discuss and work on them outside of establishments selling products.

CHRIS SANTOS-LANG

Ouch!

Yes, there is a lesson in the largely positive response to this advertisement. The general public is not offended by the suggestion that bridging the divide is simple.

For those of us who actually try to address the divide, this can feel like discovering that the Matrix is real–there are few allies to be found because so many people are lost in fantasy.

But that lesson can be misleading. Fantasy can’t last forever. When the world actually collapses, the public response to this advertisement will change. At that point, people will see Heineken as an intoxicant. Cigarette ads used to get positive responses too, but don’t anymore.

Today I enjoyed the pleasure of playing with a three-year-old. Fantasy. Fantasy. There is no point at which people fully escape the instinct to fantasize or the instinct to honor the fantasies of those we love. Reality does force itself upon us from time to time–but not typically at times when we are likely to formulate a response to a Heineken ad.

JOHN BACKMAN

I’m not seeing this as fantasy. It includes echoes of interactions I’ve had or seen myself. I would say that it doesn’t represent the full range of possible outcomes for such conversations: no one walked out on their bar-building partner, for instance, and there were no heated words. Of course, it wouldn’t include those things: at bottom it’s an ad. Perhaps its value is to get people thinking about the possibility of dialogue—people who’ve never even considered it before.

LINDA ELLINOR

I was disturbed that there was no dialogue. Before the beer and the bar segment, there were only statements of belief and projections onto the ‘other’. Very sad that they used beer and a bar to seduce us into thinking that the divide could be crossed in that way. If there was anything positive about this ad it was that they were able to portray well several real divides (naming it publicly is a first step towards moving into it and past it) and that people had the capacity and willingness to form relationships even though the divides still exist. We can hope that in their willingness to form relationships that might last, that they could eventually dialogue about their differences.

It will take more than beer, however!!

CYNTHIA KURTZ

Be careful about discounting fantasy. It’s one of the ways children and adults deal with reality. Yes, fantasy can be used to deny reality, but it can equally well be used to cope with reality by playing with its elements and making sense of it. When you see a child playing with fantasies, you are quite often seeing a child dealing with stark frightening reality in an oblique but much needed way.

The key to using fantasy to face rather than avoid reality is multiplicity, which is why children will tell the same story dozens of times, with slight variations, to explore a very real danger or concern. For narrative sensemaking to work, there can never be only one story. We’ve forgotten this function of fantasy because Disney and other cultural appropriators have unified and sanitized some of the deep and dangerous stories with which we used to make sense of reality. But fantasy is still a useful mechanism for coping with reality, and there are ways to help people use fantasy to face difficult problems, get new ideas, come together, and thrive.

PEGGY HOLMAN

To build on what Cynthia is saying, fantasy, or dreaming, is also how we envision a desirable future. In fact, it’s essential for imagining what we aspire to.

The social science behind Appreciative Inquiry points to the role that aspirations play in moving towards what we can imagine. In fact, it can be a matter of live and death. Social scientist Fred Polak, author of The Image of the Future (1973), found that cultures die when they cease to have a positive image of their own future:
“As long as a society’s image is positive and flourishing, the flower of culture is in full bloom. Once the image begins to decay and lose its vitality, however, the culture does not long survive.”

More recently, Gervase Bushe’s research on generative images found transformative change involves embracing generative images, like “sustainable development”.

Generative discourse matters. So kudos to activities that help us imagine a better world.

CHRIS SANTOS-LANG

I agree with Cynthia and Peggy that fantasy is a tricky topic. To be anti-fantasy is to be anti-human. And yet, to be anti-reality is also to be anti-human. If we believe fantasy should have non-trivial limits, then we need to do the work of specifying those limits.

I also agree with John that it is kind-of-encouraging to see that Pepsi and Heineken bother to address the divide at all. What makes me say “Ouch!” is the uncritical public response to it.

To me, the good situation would be that the ad starts a conversation which makes a constructive difference. I assume that was what Adrian had in mind (and I do appreciate his raising the issue, even if I say “Ouch!”). Unfortunately, the following more public response (which does call-out the fantasy) seems too angry to be constructive:

Honestly, I find it difficult to be surprised that fantasy did not inspire a constructive conversation. The only experiences we share are those of reality, so reality must be the basis of our common language. In public deliberation to solve communal problems, I think we should privilege science (when available) over fantasy. I hope no one interprets that as discrimination, because I do think there are other contexts in which science should not be privileged (e.g. generative, instead of comparative).

There is a problem when people drag the communal conversation into fantasy because they can’t (or don’t want to) learn the science. Three-year-olds who do this face something at least as violent as being forced to go to bed. We expect the conflict to be different among adults. In modern democracies, we even insist that adults who don’t do the science nonetheless have a duty to vote…

Mere voting or empathy will not satisfy me when I bring scientific evidence to a disagreement. I cannot be convinced that truth changes just because I love you, or because you outnumber me. Call me stubborn and unfeeling, if you must, but I don’t think I am alone in this, so I don’t think it would be helpful to dismiss this view.

KEN HOMER

We should probably not attempt too deep of an examination of a beer advertisement lest we discover that its motives are at root, capitalistic – surprise!

On the other hand the message – as I interpret it – demonstrates a valuable lesson. An important prerequisite to exploring differences of opinions/ideologies, is making sure that we have humanized and legitimized every person holding those opinions. In this ad, I see a brilliant (if truncated) example – for those of you who know him – of Humberto Matujrana’s definition of love; which is granting legitimacy to the other.

True, we did not see where the conversations went after the beer was opened. I don’t think we need to, that, for me at least, is beside the point. What struck me was how the set up of:

  • needing to collaborate while building something concrete
  • getting to know the other person in their own words (the 5 adjectives)
  • appreciation by the other person for positive qualities they see in me

– were all vital building blocks. Once that foundation of connection between two people was in place, it allowed for a different kind of conversation to emerge even though the participants have opposing ideological stances.

The Heineken ad, along with this one from TV2 in Denmark on All That We Share, show that when we humanize the people we have been conditioned to think of as “other”, we are in a much better place to enlarge our collective options, than if we keep thinking of people as fixed sets of characteristics or as believers in this or that system that we personally find abhorrent. They also show a vastly different approach between European and American commercials!

We are all of us, far more complex, nuanced, mysterious, and extraordinary than any model or theory. From where I stand, it seems pretty clear that there are very few thoughts that are easily and quickly shared with others that produce an immediate resonance. On the other hand, people very easily and quickly share emotions. It is instinctual (unless life has conditioned it out of us) to feel joy when we see it being expressed by those around us – even if it comes from another species – think of the joy we get when our pets are excited to see us. Likewise with sorrow or fear.

My experience as a facilitator is that when we focus on creating the conditions to feel empathy and kindness and friendship towards people, we get a lot farther in opening people to work with diverse and even conflicting viewpoints than we will if we are focusing solely on changing minds. In the Heineken ad, this seems quite clearly shown. The people who stayed for a beer were not sitting down with someone who represented a threat to their ideological position. They were sitting down with someone they had come to respect as worth listening to. And that is something that in my book, is worth paying attention to.

I am aware that what I am pointing to regarding creating the conditions for engagement is anecdotal and does not rise to the level of peer-reviewed science. I invite anyone who doubts that this approach is effective to engage in experiments to prove or disprove the hypothesis. Perhaps by working together, we can create a science of collaboration through conversation.

TOM ATLEE

Here’s a bit of how and why Heineken made the ad, from Fast Company magazine.

CHRIS SANTOS-LANG

Thanks, Tom!

That’s another “Ouch!” because the ad is based on the techniques of conflict resolution experts. That’s right, instead of telling people that disputes which can be resolved through scientific test ought to be resolved through scientific test, conflict resolution experts are telling Heineken (and the world) that these disputes should be resolved through empathy. I’m not suggesting that empathy is not part of the solution, but it’s the easy part–not the actual bottleneck.

I think this is a case of “When all you’ve got is a hammer, everything looks like a nail,” and so-called conflict resolution experts having little more than empathy in their toolbox.

ROSA ZUBIZARETTA

Ken, thank you for a thought-provoking post… indeed, “we are all of us, far more complex, nuanced, mysterious and extraordinary than any model or theory.”

your evocative words strongly remind me of one of my teachers… while he may not be so well-known in this community, many of us in the Focusing world are mourning the passing of Dr. Eugene Gendlin, philosopher, psychologist, and extraordinary listener…

As to the connection with this topic… Chris, I’m curious about what you mean, when you say “science”… do you mean mainly the “hard sciences”, such as physics and chemistry?

reason I’m asking, is that it seems that there is a lot of research recently in the social sciences and the human sciences, about such things as confirmation bias — what are the conditions under which people are willing to even consider information that differs from their current belief systems. And so I’m curious as to whether you would consider such research as “science”…

There’s also been a tremendous amount of scientific research in the last 10 years especially, on the subject of empathy, including its role in cognition… so I am not understanding the contrast between “empathy” and “science” as two non-overlapping entities.

**

But back to some points of agreement… yes, I see the exploration of “reality” (as in, what are our current conditions) as important as the exploration of “fantasy” (what do we want to create). Holding both is key to creative tension, a concept originally formulated by Robert Fritz and later popularized by Peter Senge.

Some eminent scientists have maintained that creativity is also involved in science, though that’s not how we are usually taught to think of as science… and, maybe more to the point here, creativity is key for generating possibilities and new understandings, especially in public policy situations where as much as we might long for it, there is no clear “one right answer” that satisfies everyone’s initial positions.

**

To come around full circle: the human process of creating new meanings and new understandings was Gendlin’s philosophical interest, which led him to psychology and to Carl Roger’s work at the University of Chicago. Many people are aware of Carl Rogers as the “founder of humanistic psychology”; few are aware that Rogers had a deep and abiding respect for science, and was the first to break the taboo against “intruding on the sacrosanct process of therapy” in order to place tape recorders in the therapy room (with consent from all involved.)

Thus Rogers was able to conduct research by analyzing a huge number of transcripts of therapy sessions; meanwhile Eugen Gendlin had become Carl Roger’s research director. For anyone interested in the kind of listening that supports the creation of new meaning (whether or not you are a therapist), I am including two somewhat technical resources below, along with some more popular resources.

CAROLYN CAYWOOD

I share Chris’ position that facts established through the application of the scientific method to evidence ought not to be evaluated by popularity polls. However, I think there is a role for empathy-building in laying the groundwork for, on the science side learning why a person is resistant to an inconvenient truth, and on the denial side creating trust that the opposing side isn’t manufacturing false facts for an ulterior motive. An uninformed opinion is not equally valuable as an informed judgment, but the people within whose brains those opinions and judgments reside are of equal worth. So helping them communicate makes sense.

I have participated as a book in a Human Library. It was interesting and rather fun. It confirmed for me Harvey Milk’s urging everyone to be out so that people would understand that yes, they did know someone who would be affected by a proposed law. The tricky part is to keep it from becoming a judgment on a different person’s worth as a human being. I’m not sure the ad got that right.
I was more impressed that they were building something together. That is not always possible, and it can create new conflicts, but it is also an excellent way to get past bias.

This has been an interesting discussion. I had not seen any of the advertisements before.

CHRIS SANTOS-LANG

Rosa asked what I meant by “science” as a tool of conflict resolution distinct from empathy. Carolyn phrased it well.

When I wrote “disputes which can be resolved through scientific test ought to be resolved through scientific test” I did not mean that we ought to use psychology to figure out how to make our opponents’ minds more pliable. I meant that experiments can tell us whether cigarettes cause cancer, or whether human activity is causing the climate to change, or whether the only value women bring to a society is to birth children, or whether gender identity necessarily aligns with development of sexual organs.

A conflict resolution expert who doesn’t know how to design and manage such experiments would be missing something very important from his/her toolbox. Disagreements on these issues are resolved if the science-deniers are busy trying to do better science.

Carolyn suggested that the science-supporter can use empathy to discover why the science-denier instead continues to resist, but then what? The bottleneck is not our inability to see the real pain that science-deniers are suffering–the bottleneck is that we cannot allow that pain to sway our beliefs about the science. The real pain will never go away–there will always be pain–so we ultimately have to say, “Too bad for you, but that doesn’t give you any right to deny the science.”

I am not saying that pain should be ignored, but it shouldn’t be attached to science like earmarks to a bill. There are limits to whom gets to be part of any conversation, and unwillingness to preserve the integrity of social epistemic practices puts one on the outside of a natural limit.

LINDA ELLINOR

I was amazed that it was unscripted!! That was quite something to hear the back story. Thanks, Tom.

MILES FIDELMAN

Isn’t that how it usually works? When forced to work together, and get to know each other, barriers tend to drop – particularly at the end of the day when it’s time for a beer.

Personally, I thought the ad was brilliant.

CAROLYN CAYWOOD

What I’ve learned from moderating National Issues Forum deliberations is to probe for what each person values that underlie their positions because until those are out in the open the conversation cannot move forward. Each individual who denies climate change has his or her own particular concerns.

Some I’ve heard are that it will be used to justify more government intrusion into the individual’s freedom; that it will mean giving up the comforts of modern civilization and returning to a spartan 19th century way of life; that it threatens the person’s job. That allows us to talk about how we might respond to climate change in ways that minimize nanny government or maintain the important aspects of modern life or create new jobs and help workers transition. And the NIF emphasis on acknowledging tradeoffs and recognizing who does not benefit allows us to plan ways to address the pain of change.

I’m not saying that everyone can be brought into a productive conversation this way. But I know from bitter experience that saying “it is a scientific fact” does not get work. I wish it did.

BRUCE WALTUCK

Thank you, Ken, for your wonderful comments. It seems all too easy and common these days to vilify and disregard those who hold significantly different values than we do. As we use the instant one-to-many communication of Facebook or Twitter, we amplify difference as much as we do similarity. Beliefs and intentions built on falsehood and fear are reinforced as much as those informed by fact and science.

Since the Brexit vote, we have seen the consequences of our infatuation with the internet, social media, and those posing as legitimate sources of knowledge. We have significant numbers of citizens who seem unwilling or unable to be in respectful dialogue. Unwilling or unable to learn, unlearn, and relearn.

And so. . . what happens when we break the rules of civil discourse? When conversation is no longer able to influence people’s learning, understanding, beliefs, and action?

And if. . . we no longer have a way through communicated language to create common meaning sufficient to coordinate action together, what can catalyze new sense-making, new shared meaning, and coordinated action towards a shared purpose?

Research into the dynamics of complex human systems suggests an answer. We have tumbled from the presumed stability of the status quo, into a time and space of chaos. We know that simply saying “you’re wrong” or “why can’t you see what I see the way I see it?” Isn’t going to work. We’ve seen the power of a dominant new narrative to dramatically change minds and behavior.

And. . . Our narratives come from our experience. Even as we retreat from the space of civil discourse, it is experience that formed our knowledge, understanding, values, and intentions. It is experience that may catalyze new shared meaning, and make possible new dialogue and coordinated action.

My concern is that we will not collectively choose to walk into the room and build an Ikea bar together with those holding views very different from our own. My concern is that we may only change our thinking and behavior in the wake of a catastrophic event we all experience. One, perhaps, in which many may suffer.

I hope we will choose to walk into the room with An Other. I hope we will choose to experience collaboration, catalyze new meaning, and engage in dialogue for new possibility. Yet hope is not probability.

TERRY STEICHEN

Here’s another perspective (and it seems to make good sense, at least to me).

LEILANI RAASHIDA HENRY

Thanks for posting Terry. This makes sense to me as well. Powerful response.

MILLICENT ALLENBY

Yes, Thank you! I agree. I couldn’t quite put my finger on what made the video feel so creepy, even as I liked it!

CAROLYN CAYWOOD

Today’s Pearls before Swine comic strip seems to be a comment on the ad.

KAREN LEST

I appreciate the reality check on the feeling of “See! It is possible to talk across the divide!” I am not quite ready to trash the whole idea though.

Yes, Heineken picked the easiest hot-button issues and people to represent each side in a sensational kind of way. The fact of the matter is that people do exist who have either ill-informed ideas or just plain mean-spirited attitudes toward those who differ from them. We have to find some way to co-exist them too, not just ones who have ideas or attitudes we like. If this simplistic approach gets someone to consider that a trans woman (for example) might be a human being worth getting to know then that is something. The alternative as I see it is to pretend that people with bad (from my point of view) ideas or attitudes don’t exist, which is silly. Or to try to legislate or shame them out of existence, which is scary. I vote for reaching out as many times as it takes.

STUART MILES-MCLEAN

Excellent. Thanks for sharing. –Stuart

CHRIS SANTOS-LANG

I really appreciate Karen’s perspective here.

Even though I think it will never work, I second the motion to reach out as many times as it takes. I am not suggesting that science should never overrule people the way parents overrule a three-year-old. I just think the story shouldn’t end there. Our commitment to each other should go beyond the settling of any particular dispute, and that commitment needs to include a commitment to achieve mutual respect (eventually) no matter how impossible.

Suppose you could ask any test of my commitment to achieve respect for you–not just drinking a Heineken with you–what would it be?

A HT to Chris Santos-Lang who reposted this “Bringing people together across divides” conversation recently and sparked me to reproduce it here.