One of the most rewarding aspects of my work is training associations how to create powerful and effective participant-driven and participation-rich conferences. I love facilitating the learning that occurs. The training equips the organization with the tools needed to transform its events. Do you want to significantly improve your meetings? Then please don’t hesitate to get in touch!
Do your conference programs include pre-scheduled sessions you belatedly discover were of little interest or value to most attendees? If so, you’re wasting significant stakeholder and attendee time and money — your conference is simply not as good as it could be. Now imagine you could learn how to routinely create conference programs that reliably include the sessions attendees actually want and need? How much value would that add to your event; for your attendees, your sponsors, and your bottom line?
Traditional conferences focus on a hodgepodge of pre-determined sessions punctuated with socials, surrounded by short welcomes and closings. Such conference designs treat openings and closings as perfunctory traditions, perhaps pumped up with a keynote or two, rather than key components of the conference design.
Unlike traditional conferences, participant-driven and participation-rich peer conferences have a conference arc with three essential components: Beginning, Middle, and End. This arc creates a seamless conference flow where each phase builds on what has come before.
Participant-driven and participation-rich peer conference designs improve on traditional events because they don’t treat openings and closings as necessary evils but as critical components of the meeting design.
Let’s examine each phase of the peer conference arc in more detail.
When people are asked why they go to meetings, the top two reasons they consistently give are to learn and to connect with others. Both reasons are rated of similar importance (although there’s recent evidence that connection is becoming more important than learning.)
So why do we structure traditional conferences like this? Conference lectures only focus on learning (that is, of course, assuming people are learning from the lecture, which is by no means certain.) No connection between attendees occurs during a lecture. Connection at a traditional conference is, therefore, supposed to happen somehow outside the sessions, in the breaks and socials. Unfortunately, breaks and socials aren’t great ways to connect with people at conferences.
So traditional conferences are heavy on lecture-style learning and light on the connection that attendees desire!
Luckily, there’s a simple way to redress the balance between connection and learning at meetings.