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"I realized this morning that your event content is the only event-related 'stuff' I still read. I think that's because it's not about events, but about the coming together of people to exchange ideas and learn from one another and that's valuable information for anyone." — Traci Browne

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You're in the right place for the latest posts on conference design, facilitation, peer conferences, associations, consulting, and stories like being trapped in an elevator with a Novel Prize winner.

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If you can’t sell it, you can’t build it. But.

sell build: photograph of a realistic city scene made of Lego. Photo attribution: Flickr user norio-nakayama
“If you can’t sell it, you can’t build it.” When you’re trying to sell services in a capitalist society, this makes sense. (Yes, people often build material things before they try to sell them, but it’s often not a great idea. Conducting a little market research first is smart.)

Here’s Seth Godin’s explanation:

Architecture students bristle when Joshua Prince-Ramus tells them that they are entering a rhetorical profession.
A great architect isn’t one who draws good plans. A great architect gets great buildings built.
Now, of course, the same thing is true for just about any professional. A doctor has to persuade the patient to live well and take the right actions. A scientist must not only get funded but she also has to persuade her public that her work is well structured and useful.
It’s not enough that you’re right. It matters if it gets built.
—Seth Godin, If you can’t sell it, you can’t build it

But.

As a consultant, you have no authority, only influence. And sometimes you will fail.

Even if you’re right and do an amazing selling job, sometimes you will fail.

Because sometimes it’s not about you, it’s about them.

If you can’t handle failure—having your great advice ignored—you won’t be consulting for long.

Photo attribution: Flickr user norio-nakayama

There are 213 comments in your spam queue right now

screenshot of four examples of typical comments in the spam queue for my blog

Comments in your spam queue

It’s usually nice for people to notice you. But when the attention comes from blog content spammers, you may feel a little differently. The growth of pageviews of this blog (currently about five million per year) has coincided with an ever-increasing volume of comment spam, those irritating blog comments that promise you $79/hour working from home!, Dior fashions at low prices!, and the best lawyer in Podunk!

Currently, I’m receiving over 250 comments like these a day. So, I’m happy to pay Akismet for their Pro Blogger service, which almost perfectly throws them into a spam folder. I say “almost perfectly”, because Akismet doesn’t handle a rarer form of comment spam, trackback spam. Trackback spam adds links to your content onto a page spammers want people to visit. Trackbacks can be useful to see who is linking to your content, so I don’t want to ignore every trackback link. Unfortunately, this means that you have to look at every trackback and manually move spam comments to the spam queue, an irritating multi-step procedure in WordPress. I started seeing increasing quantities of trackback spam over the last few months, so I’ve added a plugin Simple Trackback Validation with Topsy Blocker that seems to be doing a good job automatically moving trackback spam to the spam queue.

One more observation. Bloggers like me have to spend time and money keeping this crud off their posts. But there’s another victim of these sleazy attempts to plaster low-quality SEO slime over the internet. I notice lots of spam links to small, obscure businesses. I wonder how many of them are being fleeced by jerks who promise to increase traffic to their website. And the business owners never know that the fleecer is spraying comment spam to make those stats rise.

National Coalition for Dialogue & Deliberation Confab on Event Closings

NCDD ConfabJoin me, Sandy Heierbacher, Lisa Heft, Tim Merry, and Susanna Haas Lyons July 29, 2 – 3 pm EST, for a free one-hour National Coalition for Dialogue & Deliberation Confab call as we dig into challenges and strategies for planning and managing effective closings at participatory events.

The five of us have extensive experience closing large-scale events using approaches such as Open Space, World Cafe, Conferences That Work, Art of Hosting, and 21st Century Town Meetings.

The Confab will be an informal conversation (no pre-planned presentations!) where we’ll share different strategies for closing participatory events (with an emphasis on larger events) and common challenges and concerns. For instance, for large participatory events: how can you involve everyone in the room in a way that is powerful and meaningful, without being too cheesy or taking too much time?

You can participate by asking questions and sharing your own experiences. We look forward to a fun, productive confab!

Register (it takes one minute, promise) and we’ll send you information on how to join the call.

Meetings are a mess—and how they got that way

meetings are a mess: a screenshot from Apple's famous "1984" commercial of uniformed men sitting on benches, staring forwardsMeetings are a mess. Let’s explore that.

Broadcast is the hundreds-of-years-dominant paradigm for sessions, conferences, and meetings. Most of the time, one person presents and everyone else listens and watches. Why?

“Things are the way they are because they got that way.”
—Quip attributed to Kenneth Boulding

I think there are two principal historical reasons: one shaped by technology, the other by culture.

How technology shapes our system of education

Perhaps you’re thinking: Technology? Isn’t technology a relatively recent development? How could technology have influenced how we learned hundreds of years ago?

To answer these questions, let’s take a journey back in time. It’ll take a while, but stay with me! I’ll shine some light on some rarely-examined foundations of our current educational paradigm.

Understandably, we tend to think of technology these days as material devices like cars, printers, and smartphones or, increasingly, as computer programs: software and apps. But this is an incredibly restrictive viewpoint. Such a definition of what is and isn’t “technology” is far too narrow.

What is “technology”?

“Technology is anything that was invented after you were born.”
—Alan Kay, at a Hong Kong press conference in the late 1980s

An older reader will immediately recognize a typewriter, but a child might stare in puzzlement at a 1945 Smith-Corona Sterling. A device found on a table at a yard sale appears to be a piece of rusty sculpture until a Google search reveals it’s a ninety-year-old cherry stoner. By Alan Kay’s definition, anything made after you became aware is technology. Anything really old, we don’t even recognize as technology!

This worldview exists because human beings are incredibly good at adapting to new circumstances. Such an ability greatly increases our chances of surviving a hostile and treacherous world. But there’s a downside. When we start making changes to our environment by making useful things, what was once new becomes a part of our everyday existence. In the process, what was formerly new becomes largely invisible to our senses, focused as they are on the new and unexpected. As David Weinberger remarks: “Technology sinks below our consciousness like the eye blinks our brain filters out.

A wider definition of technology

So let’s adopt a wider definition of technology and see where it takes us. I’ve been influenced here by Kevin Kelly, in his thought-provoking book What Technology Wants.

Technology is anything made to solve a problem.
—Adrian’s definition, a paraphrase of Wikipedia’s definition of technology

This definition is useful because it opens our eyes to technology that we have been using for a very long time.

Science, writing, and language

For example, by this definition, science is technology! Science is just a way that we’ve invented to understand the patterns we notice in the world we live in.

Science is old. Writing is older; it allows us to communicate asynchronously with each other.

Writing is technology!

And oldest of all—we don’t know how old—language is technology. Every culture and tribe has its language it has invented to solve the problem of real-time communication between its members.

These technologies are so old that they are invisible to us. They are part of our culture, the human air we breathe. Language, writing, and science are tools outside our conventional, narrow-scope view of technology. We instantiate these tools using invented conventions: sounds, gestures, and symbols. These sounds, gestures, and symbols, however, are secondary features of these ancient technologies. Ultimately, language, writing, and science are primarily about human process.

Human process technology

Human process has become the most invisible technology. It is inexorably and continually built into every one of us by our culture, starting the moment we are born, before we can speak, write, or reason. Our culture teaches us throughout our lives the signs, sounds, and movements that signify. We are superbly equipped to learn to speak, write, and think before we have any self-awareness of what we are being taught.

“We seldom realize, for example that our most private thoughts and emotions are not actually our own. For we think in terms of languages and images which we did not invent, but which were given to us by our society.”
—Alan Watts, The Book on the Taboo Against Knowing Who You Are

Our awareness of the processes we constantly use to learn and make sense of the world and to connect with others is minimal. It’s like breathing, largely automatic and unconscious. As a result, the old process technology that we adopted for practical purposes long before recorded history continues to shape our lives today.

Think for a moment about the impact of language on our species. Before language arose, we had no way to transfer what we learned during our all-too-brief lives to our tribe and following generations. “These plants are safe to eat.” “You can make a sharp spearhead from this rock.” “Snakes live in that cave.” Every individual had to painfully acquire such learning from scratch. Language allowed parents and tribe elders to pass on valuable knowledge orally, improving survival and quality of life

Similarly, the later development of writing made it possible to share, physically transfer, and expand a permanent repository of human knowledge. The evolution of the process methodology of science enabled us to design experiments about our world, codify the patterns we discovered, and turn them into inventions that transform our lives.

The effect of technology on education

Now we’re ready to consider the effect of the historical development of language, writing, and science on education. For almost all of human history, language was our dominant mode of communication and our single most important educational tool. If you wanted to learn something, you had to travel physically to where someone knew what you needed to learn and they would then tell it to you. Eventually, schools developed: establishments for improving the efficiency of oral communication of information by bringing many students together so they could learn simultaneously from one teacher.

Language reigned supreme for millennia, thus becoming an invisible technology. Only when writing became established was it finally possible to asynchronously transmit information. By that time, the model of the single teacher and multiple students was buried deep in our collective psyche, and, to a large extent, the book paradigm mirrored the language process since most books were written by a single expert and absorbed by a much larger number of readers.

(The very word lecture beautifully illustrates the adoption of old models that took place during the development of writing. The word is derived from the Latin lectūra, which means—to read! The first books were so rare that a group who wished to study a book’s content would have someone read the book out loud while the others copied down what they heard.)

Even science started as an individual enterprise. The early study of “natural philosophy” by Socrates, Aristotle, and others used an oral teacher-student model. Although science today is largely an intensely cooperative enterprise, we still see considerable leftovers of the older invisible technologies in its societal organization: prescribed progressions towards mastery of fields, formal paths to tenure, the format of academic meetings, etc.

The effects of invisible technologies

What are the effects of these powerful invisible technologies on our educational archetypes? Technologies like language, writing, and science are thousands of years old. So it becomes very difficult for people to consider learning models other than broadcast. Even though other models may be far more appropriate these days.

The earliest organized religious schools are a few thousand years old. The oldest non-religious universities began nearly a thousand years ago. For centuries, oral learning was the predominant modality in what we would recognize as schools. It wasn’t until the invention of the printing press in the fifteenth century that a significant number of people were able to learn independently from books and newspapers, which are, of course, still a form of broadcast media.

Even though the invention of inexpensive mass-printing revolutionized society, the old broadcast teaching models were sunk so deeply and invisibly into our culture that they have persisted to this day. When you are taught by broadcast by teachers who were taught by broadcast it is not surprising that when you are asked to teach in turn, you employ the same methods. And this ancient cultural conditioning, which we are largely unaware of, is very difficult to break.

As adults, when we create a meeting we are thus naturally primed to choose a broadcast paradigm for the “learning” portions. As a society, we are mostly unaware of our conditioning by past centuries of broadcast learning. And when it is brought to our attention, it is still very difficult for an individual to break away from the years of broadcast process to which he has been subjected as a child.

The process we’ve been using for so long inhibits our ability to consider alternatives. But the quantity of “knowledge” that we currently expect adults to possess also plays a role. This leads us to the second reason why broadcast methodology infuses meetings.

How culture shapes our system of education

For most of human history, learning was predominantly experiential. Life expectancy was low by modern standards, and formal education nonexistent. Even after schools began to become important institutions, curricula were modest. In the Middle Ages, formal education of children was rare; in the fifteenth century, only a small percentage of European children learned to read and write, usually as a prerequisite for acceptance as a guild apprentice.

Up until around a hundred years ago, advanced education was only available for a tiny number of students. The expectations for those entering university were laughable by today’s standards. Isaac Newton, for example, received no formal mathematics teaching until he entered Trinity College, Cambridge in 1661. Students didn’t routinely learn algebra, even at university, until the eightieth century. In the Victorian era, secondary school students mastered the “three R’s”—reading, writing, and ‘rithmetic—plus perhaps a few other topics like needlework (girls only), geography, and history.

The drivers of education

The need for jobs has driven education since the birth of apprenticeship programs in the Middle East four millennia ago. Apprenticeship remained the dominant model of education until the advent of the Industrial Revolution when apprenticeship no longer matched the growing needs for workers just-enough capable of handling repetitive work plus some with specialized new trainable skills like bookkeeping and shop work. A period of emphasis on career and technical education ensued. Once formal education became a social and legislative requirement for a majority of children, curriculum wars erupted between the conflicting goals of content and pedagogy. These wars have been with us in some form ever since.

Whatever you think about the relative merits of “traditionalist” and “progressive” approaches to education (see Tom Loveless’s The Curriculum Wars for a good overview), the key cultural reason why broadcast methods remain firmly embedded in our children’s education is the sheer quantity of knowledge that society—for whatever reasons—is determined to cram into young heads during formal education. As the brief history above illustrates, we now require young adults to absorb a staggering diversity and quantity of topics compared to our expectations of the past.

As a result, there is no way to teach this added knowledge experientially in the time available. It took centuries for some of our brightest minds to formulate the algebra that today we routinely teach to eleven-year-olds! While we have probably developed better paths and techniques for sharing this educational content, any increased efficiency in delivery has not kept pace with the massive increase in expected knowledge mastery.

Why meetings perpetuate broadcast education

It is this significant cultural imposition that requires us to use primarily broadcast methods to educate our young in school. The mistake we make is to assume that the broadcast learning we received as kids should continue into adulthood. This is why meetings continue to concentrate on broadcast learning modes. Every one of us is conditioned by an overwhelming exposure to broadcast teaching in our youth.

Receiving specialized adult learning from an expert made sense for human history up until the industrial age. Now that information is moving into systems outside our brains, we have an urgent need to use adult learning modalities that do not concentrate on packing information into our heads. Instead, we’ll find that most of what we need to learn to do our jobs today is based on working informally and creatively with novel problems with solutions that need just-in-time information from our peers.

We find it hard to stop conference lecturing because it’s the dominant learning modality during our formal education before adulthood. Being taught in school, however inefficiently, via lecture about the amazing things humans have created, discovered, and invented indoctrinates us to believe that lecturing is the normal way to learn. That’s why we continue to inflict lecturing on conference audiences. It’s what we’re used to. Sadly, we’re mostly unfamiliar with alternative and more effective learning modalities that are more and more important in today’s world.

Yes, meetings are a mess!

If you’d like to read more about the ideas shared here, and also learn about how to make meetings powerful places for learning, connection, engagement, community-building, and action, check out my book The Power of Participation.

5 tips on how to market event apps to me

how to market event apps: A screenshot of a Facebook comment by Traci Browne that says:"OH MY GOD! You've developed an event app so attendees can get information aboiut your event right on their own devices?! You can even tweet and instagram and facebook from it??? You are so innovative!!! Why has no one thought of this before???"

"And that is exactly how I want to respond to the 1000th person who has sent me that press release this month."
—Traci Browne, Facebook post

If you’re an event app developer, how should you market event apps to someone like me?

Like my friend Traci, I receive a constant stream of messages from developers about their new event apps. Naturally, as a frequent commentator on the event industry, I am anxious to throw myself into the tiniest details of these innovative products that are sure to revolutionize every event professional’s life. Clearly, they are tools that will:

  • Drive sponsors to frantically push bundles of thousand dollar bills under planners’ door-stoops before dawn.
  • Guarantee events where gleaming unicorns gambol playfully and attendees glide above the hotel carpet transfixed with delight and wonder.
  • Effortlessly create timeless experiences where the A/V works flawlessly, participants’ only complaint is that the Wi-Fi is too fast, and no one ever requests a gluten-free meal.

How can you be certain to bring your app jewels effectively to my rapt attention? Here are 5 simple tips that will ensure your app’s beauty, uniqueness, and—let’s just say it—sheer virility will make my heart go pit-a-pat.

5 tips on how to market event apps to me

  1. Please make sure to couch your request in anonymous terms. I do not want to believe for a moment that you are interested in my opinions because you know something about me. Mail merge my name from a list of people who write about the event industry. This shows a unique understanding of the personal touch that is so important when doing business these days.
  2. Demand I set aside 30 – 60 minutes of my worthless time so you can demo your app’s staggering genius. You’ll make my empty day so much brighter!
  3. Forcefully suggest that I review your app in loving detail on my blog. Yes, you noticed that I’m starved of ideas for posts; help me out here and I’ll be so grateful!
  4. Point out how splendid it will be for me to spend hours testing every nook and cranny of your masterpiece. I can then enjoy the privilege of reporting back on how to improve it. (Though surely I’m unlikely to find anything to suggest.) I will be so happy knowing there’s a small chance I might make your app slightly better!
  5. Do not think for a moment of suggesting any recompense for my minor labors on your behalf, like a free trial of a non-free service or <shudder> payment. It is an honor that you even asked me to contribute; recognition is all I need!

How to market event apps to me? That’s it! Piece of cake!

I’m so committed to your apps that, to assist you to the best of my ability, I’ve discovered how to increase the hours in every day to 48 and entirely forego sleep. So keep those phone calls, emails, and social directives rolling in so I can joyously and promptly respond to your oh-so-reasonable requests! All I’m asking is for you to enrich my life a smidgen.

Is that too much to ask?

Serve up learning in small bites, not giant plates

small bites: photograph of a Spanish bar with plates of tapas. Photo attributions: Flickr user kudo88

Small bites

In May 2014, I spent a gastronomically intense delightful week in San Francisco. I ate lunch and dinner at different restaurants almost every day. After an initial low from consuming the worst tuna salad sandwich ever during a hectic rush to return my rental car, I enjoyed French, Italian, Korean, vegetarian, New American, and Argentinean cuisines, to name a few. And I noticed a pattern to my favorite experiences.

I like small-plate meals best.

Meal variety

The United States is famous for its giant servings of food. I don’t know if this is a reflection of our pioneer appetites or simply a commercial determination that people will pay for larger portions, making more profit for restaurants in the process. I do know that the large portions invariably offered when we eat out made the United States the most obese populous nation in the world until being overtaken by Mexico last year.

Korean_cuisine-Banchan-11It’s interesting to me how many other cultures concentrate on offering small amounts of many different foods at every meal. Spanish tapas are an obvious example, but there are many others. When I was in South Korea a number of years ago, I loved how before any meal “began” we were served a multitude of tiny dishes, buffet style, of all kinds of interesting and intriguing foods known as Banchan. Artfully cooked rice, bewildering varieties of kimchi, noodles, radishes, steamed dumplings, and other delicacies appear at your table before you’ve even picked up a menu. What a way to start a meal!

Small is beautiful

Small plate meals make it easy to share and fun to discover commonalities with your dining companions. They allow great flexibility for personal choice. I can mix and match my own personal mélange on the spot. If I don’t enjoy something on one plate, someone else probably will and I can concentrate on what I really like. Compare this with the common experience of ordering a single massive entrée that you find you don’t like so much or can’t finish.

Small bites of content

You know what? In my experience, the best learning environments work the same way. Instead of serving up large indigestible chunks of content, we learn better when we:

  • Can choose from a variety of learning options and experiences;
  • Receive learning in small bites, twenty minutes or less, and then have opportunities to digest it; and
  • Can share our learning experiences with others.

Although once in a while a master teacher can create a superb learning “meal” where the whole experience flows expertly from one dish of content to the next, I’ve found that such people are rare and, more importantly, in retrospect the drama of the presentation often overshadows the learning that might have taken place. Presentations as entertainment, as art, can be great and memorable experiences, but they frequently don’t provide significant long-term learning.

There is no substitute, I’ve found, for participation in one’s own learning to:

  • reinforce what we learn of value;
  • how well we learn; and
  • how long we retain the learning.

(Just seeing the pictures above brings back memories of those small plates of delicacies!) Supplying small bites of learning during your conferences, with time to reflect, swap ideas, and contrast experiences turns out to be a highly enjoyable and effective way to feed the minds and souls of your participants.

Photo attributions: Flickr users kudo88 & hellaoakland

The value of maximizing social connection at events

maximize social connection: a photograph of edACCESS 2014 participants during a breakRecently I wrote about my joy in the simple moments of connection that take place during my morning walks in Anguilla. Why do moments like this bring us joy? And how can we maximize social connection?

Because, as social neuroscientist Matthew Lieberman explains, human beings are wired to be social:

“The message is clear; our brain is profoundly social, with some of the oldest social wiring dating back more than 100 million years. Our wiring motivates us to stay connected.” —Matthew Lieberman, Social: Why Our Brains Are Wired To Connect

The value of being social

There are significant practical benefits that arise from being social. Lieberman documents the measurable increase in well-being from such social activities as volunteering, (equivalent to moving from a $20K/year to a $75K/year salary), giving to charity (equivalent to doubling one’s salary), or having a good friend (equivalent to making an extra $100K/year). He notes that colleges have found that it makes sense to design their dorms for social connection, with modern dorms devoting about 20% of their expensive floor space to places for social connection. (Compare that to the amount of social space available in a modern apartment!) And he references the work of economist Arent Greve, who found that in the companies he studied, social capital, as opposed to human capital, accounted for most of the increased benefits in productivity.

I’ve not seen quantitative research on the value of making new friends, peers, colleagues, and business associates—as well as strengthening existing relationships—at meetings. But most of us would, I think, agree that maximizing social connection at events is well worth significant effort. Doing so helps prepare workers for the new economy, supports the way that adults learn 90% of what they need to know, and can drive community-building at the event.

How can we maximize social connection?

How do we maximize social connection at events? Well, don’t rely on traditional socials to do a good job. Instead of filling our sessions with content, we need to make connection an integral component of every session. Carefully interspersing content (short bursts, twenty minutes max) with time for connection (reinforcing and reflecting on the content, and developing ideas with others) increases the quality of learning that takes place. This also strengthens personal connections around relevant content and consequently builds engagement and community. When we maximize social connection around relevant content we maximize the event’s value to participants.

I’m lucky. Facilitating productive event process like this for tens or hundreds of people is one more thing that brings me joy.

Stuff breaks all the time

stuff breaks: photograph of two women repairing a bicycle on a cobbled street. Photo attribution: Flickr user pedrosekWe live in an imperfect world. Life doesn’t go according to plan. Entropy increases. The terrible has already happened.

In other words—stuff breaks all the time.

We need to remember this and keep one thing in mind.

It’s the repair that’s important.

Photo attribution: Flickr user pedrosek

Change first, explain later

change first, explain later: photograph of a yellow wall with "Be the change you want to see in the world" painted in blue. Photo attribution: Flickr user victiusSometimes an experience is worth a million words.

In 1982, Australian physicians Barry Marshall and Robin Warren proposed that the bacterium Helicobacter pylori was the cause of most ulcers, challenging the established medical doctrine that ulcers were caused by stress, spicy foods, and too much acid. Their claim was ridiculed, so Barry drank a Petri dish containing cultured Heliobacter and promptly developed gastritis. His self-experiment eventually helped change medical thinking. In 2005, both men were awarded the Nobel Prize for Medicine.

So, how do we convince people?

Changing events

Often when I’m working with a client on implementing experiential and participant-driven events, he wants to understand how what I’m proposing will work.

It’s perfectly reasonable that he wants to understand. The trouble is, unless he’s had the experience of participating in an experiential and participant-driven event, he simply may not be able to understand how the format works.

If you think about it, this seems silly. Every day we experience unexpected things, and some of them change our world for the better in ways we’d never rationally expect. Right? So why are we skeptical that this can happen at our events?

Because most meetings and conferences are tightly scripted and controlled. So we’ve likely never experienced the intense conversations, learning, and facilitated connection around topics and issues that we, not a conference program committee, chose. We’ve never had the opportunity to discover the empowerment and joy when we get to meet, face-to-face, peers who share and have insights on our specific challenges. We’ve never seen a solid, long-lasting community of fellow participants being built before our eyes. And we’ve never encountered an event that galvanized participants into appropriate and effective action.

The need to understand

So when someone like me proposes a “different” way to design events, clients want to “understand” how it works before they’ll give me a go-ahead. When they don’t, I’ll get responses like this [verbatim extract from an email I received this week]:

“We presented our program to [our board] last week and got some push back on having two full days of the format/program devoted to the unconference. The primary concern is being able to effectively market the program such that potential attendees can show the published programming/topics and get manager support for the expense to attend/travel to the event. Without a descriptive agenda with topics – the fear is that managers won’t be able to justify that it is a relevant agenda for professional development.”

In fact, everyone who experiences a well-designed participant-driven event knows that on-site development of an agenda that is truly relevant to the attendees’ professional development is not a problem. Yet without that experience, most people cannot understand how such a format can work.

If I get sufficient access to the decision-makers, I can usually provide enough “understanding” to convince them to go ahead. But experiencing the design itself is far more effective. Here’s a post-event communication excerpt from a decision-making former skeptic:

Thank you for your efforts in making our very first [foundation] meeting a huge success. The meeting far exceeded my expectations and I have been reporting the success of the event to the leadership here at [foundation].

And here’s a participant’s feedback from the same event:

Thank you Adrian! I was skeptical at first of the conference format. But now I’m really glad that it was organized that way!

Experience to understand

Sometimes you need to experience to understand. Seth Godin puts it like this:

It turns out, humans don’t use explanations to make change happen. They change, and then try to explain it.
—Seth Godin, Clarity vs. impact

When I have the opportunity and authority to facilitate an experience that can lead to powerful, appropriate learning and change, I don’t spend much time explaining why it might do so. I just start. The hardest part is being given the authority to do it. Because that requires trust in my ability to deliver what I’m offering.

I don’t blame the skeptics out there. The world is full of people who promise miracles and don’t deliver. That’s why, besides attempting to explain why what I do works, I also encourage clients to talk to some of the tens of thousands of people who have participated in one of my experiential sessions or conferences. If they take the time to check, this usually does the trick.

Taking a leap

Yes, it’s hard to take a leap and trust something you haven’t experienced and don’t yet understand. Ask me to be the first person to ever jump from a plane with something called a “parachute” on my back? I’d turn you down. But you’re not the first person to jump! Talk to people you trust who have already made it safely and wonderfully to the ground. You may well realize that if they did it, you can do it too.

Then, go for the change. You can work on understanding it later.


This post is part of the series How do you facilitate change? In this occasional series, we explore various aspects of facilitating individual and group change.

Photo attribution: Flickr user victius

Tip: Simple inexpensive effective appreciation of your volunteers

inexpensive appreciation poster: photograph of a poster for a conference I designed and facilitated, covered with written appreciations by participants and now posted proudly in my officeHere’s a great inexpensive appreciation to provide powerful personal feedback in permanent form to meeting volunteers and staff that complements giving them public appreciations during the event. Event planning committee members and I were delighted recipients during a recent national peer conference for medical research lab managers.

Simply print copies of your event’s marketing poster, logo, or website main page on white poster stock (see illustration above). Post one copy for each person to receive appreciations, matched with a name card, on noticeboards or tables located in a prominent spot in your venue, and provide some pens nearby. Then, publicize the posters a few times throughout the event and ask attendees to write appreciations for the people posted.

You can see the heartwarming poster I received above. I’ve permanently posted it on my office wall. Every time I look at this poster, I’m reminded of the meeting and the kind plaudits and thanks I received.

At the end of the meeting, remind recipients to pick up their posters before they go!

One more suggestion. Supply cardboard tubes so that recipients can bring their inexpensive appreciation poster safely home. As you can see, mine got a little wrinkled in my suitcase—but I’ll treasure it nevertheless!