Change first, explain later

Be The Change_4868893727_3bd6f4d34e_bSometimes an experience is worth a million words.

In 1982, Australian physicians Barry Marshall and Robin Warren proposed that a bacterium Helicobacter pylori was the cause of most ulcers, challenging established medical doctrine that ulcers were caused by stress, spicy foods, and too much acid. Their claim was ridiculed, so Barry drank a Petri dish containing cultured Heliobacter and promptly developed gastritis. His self-experiment eventually helped change medical thinking. In 2005, both men were awarded the Nobel Prize for Medicine.

So, how do we convince people?

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