No, I do not hate in-person meetings

hate in-person meetingsI’d like to be clear that I don’t hate in-person meetings, despite what some have been posting recently on a Facebook group for meeting professionals:

“Often wondered why so many on this feed hate live events.”

“It is my opinion that this group does not support any in-person meetings or gatherings of any kind…”

” I am sad to see so many industry giants verbally destroying our industry – apparently with glee.”

Let’s explore what’s causing opinions and feelings like this in the meeting industry.

The tension in the meeting industry

As I’ve said before, the pandemic’s impact on lives and businesses has been devastating, especially for the meeting industry. COVID-19 has virtually eliminated in-person meetings: our industry’s bread and butter. Many meeting professionals have lost their jobs, and are understandably desperate for our industry to recover. We are all looking for ways for in-person meetings to return.

Unfortunately, I and many others believe there is a strong case to make against currently holding in-person meetings. Ethically, despite the massive personal and financial consequences, we should not be submitting people to often-unadvertised, dangerous, and life-threatening conditions so we can go back to work.

I’ve been posting bits and pieces of the case against currently holding in-person meetings on various online platforms, and decided it was time to bring everything together in one (long for me) post. I hope many meeting industry professionals will read this and respond. As always, all points of view are welcome, especially those that can share how to mitigate any of the following concerns.

The strong case against holding in-person meetings right now

Here are four important reasons why I think we shouldn’t be holding “large” in-person meetings right now. (Obviously, “large” is a moving target. Checking Georgia Tech’s COVID-19 Event Risk Assessment Planning Tool as I write this, a national US event with 500 people is extremely likely (>95%) to have one or more COVID-19 positive individuals present.)

1) Posted safety protocols are not followed

Seven months ago, I explained why, in my opinion, in-person meetings do not make sense in a COVID-19 environment. I assumed that in-person meetings could, in principle, be held safely if everyone:

  • meticulously observed social distancing and masking;
  • could safely travel to and from events;
  • be housed safely; move around event venues while safely maintaining social distancing; and
  • eat and drink safely.

Even if one could meet these difficult conditions, I questioned the value of such in-person meetings. Why? Because meetings are fundamentally about connection around relevant content. And it’s impossible to connect well with people wearing face masks who are six or more feet apart!

In addition, there’s ample evidence that some people won’t follow declared safety protocols. Since I wrote that post, we have heard reports and seen examples of in-person meetings where attendees and staff are not reliably social distancing, and/or aren’t wearing masks properly or at all.

Orlando, Florida, OCCC Together Again Expo, July 2020

This is most likely to happen during socials and meals, where masks have to be temporarily removed. It’s understandably hard for attendees to resist our lifetime habit of moving close to socialize.

2) We perform hygiene theater—but please don’t ask us about our ventilation systems

Many venues trumpet their comprehensive COVID-19 cleaning protocols. Extensive cleaning was prudent during the early pandemic months, when we didn’t know much about how the virus spread. But we now know that extensive cleaning is hygiene theater (1, 2); the primary transmission vector for COVID-19 is airborne.

A recent editorial in the leading scientific journal Nature begins: “Catching the virus from surfaces is rare” and goes on to say “efforts to prevent spread should focus on improving ventilation or installing rigorously tested air purifiers”.

I haven’t heard of any venues that have publicly explained how their ventilation systems minimize or eliminate the chance of airborne COVID-19 transmission!

Why? Because it’s a complicated, and potentially incredibly expensive issue to safely mitigate. And venues are reluctant or unable to do the custom engineering and, perhaps, costly upgrades necessary to ensure that the air everyone breaths onsite is HEPA filtered fast enough to keep any COVID positive attendee shedding at a safe level.

Adequate ventilation of indoor spaces where people have removed masks for eating or drinking is barely mentioned in governmental gathering requirements (like this one, dated March 3, 2021, from the State of Nevada). These guidelines assume that whatever ventilation existed pre-COVID is adequate under the circumstances, as long as all parties are socially distanced. We know from research that there are locales — e.g. dining rooms with low ceilings or inadequate ventilation — where this is not a safe practice, since it’s possible for COVID droplets to travel far further than 6 feet.

In case you are interested, current recommendations are for MERV 13 filtering throughout the venue. Does your venue offer this?

P.S. I expect there are venues that have done this work. Do you know of venues that have done the engineering to certify a measurable level of safe air on their premises? If so, please share in the comments! We should know about these conscientious organizations.

3) Inadequate or no pre-, during-, or post- COVID testing, and contact tracing

Shockingly, many in-person meetings now taking place require no pretesting of staff or attendees. (News flash: Checking someone’s forehead temperature when they enter a venue will not detect anyone who is infectious for the two days before symptoms appear, or who is asymptomatic.)

Even if everyone in the venue is tested daily, the widely used quick tests are simply too unreliable. From Nature again:

“Deeks says that a December trial at the University of Birmingham is an example of how rapid tests can miss infections. More than 7,000 symptom-free students there took an Innova test; only 2 tested positive. But when the university researchers rechecked 10% of the negative samples using PCR, they found another 6 infected students. Scaling that up across all the samples, the test probably missed 60 infected students.”
—Nature, February 9, 2021, Rapid coronavirus tests: a guide for the perplexed

Finally, I find it upsetting that venues like the OCCC keep claiming that they are #MeetingSafely when they are doing no post event follow-up! If an attendee contracts COVID-19 at the event, returns home, and infects grandma, how would the OCCC ever know?! Under the circumstances, I think it’s misleading, dangerous, and unethical for such a venue to publicly claim that they are providing an #MeetingSafely environment.
hate in-person meetings

4) We’re meeting safe—but you can’t sue us if we’re not

In fact, some in-person meetings quietly acknowledge that they may not be providing a “safe” environment. One meeting venue held an in-person meeting that required waivers that forever bind attendees and their family members, and “heirs, assigns and personal representatives” not to sue if they contract COVID-19.

“I voluntarily assume full responsibility for any risks of loss or personal injury, including serious illness, injury or death, that may be sustained by me or by others who come into contact with me, as a result of my presence in the Facilities, whether caused by the negligence of the AKC or OCCC or otherwise … I UNDERSTAND THIS IS A RELEASE OF LIABILITY AND AGREE THAT IT IS VALID FOREVER. It is my express intent that this Waiver binds; (i) the members of my family and spouse, if I am alive, and (ii) my heirs, assigns and personal representatives, if I am deceased.”
—Extract from the Orlando, Florida, OCCC American Kennel Club National Championship Dog Show, December, 2020, Waiver

I’m not sure how you can bind people to a contract who may not even know they are a party to it. But, hey, I’m not a lawyer…

So, can we safely and ethically hold in-person meetings right now?

For the reasons shared above, I don’t believe we can safely and ethically hold in-person meetings right now. Consequently, it’s alarming that many venues, and some meeting planners, are promoting in-person meetings in the near future.

Do I hate in-person meetings?

By now it should be clear that I stand with meeting professionals like Cathi Lundgren, who posted the following in our Facebook group discussions:

“I’m not going to be silent when someone holds a meeting in a ballroom with a 100+ people and no masking or social distancing…I own a global meetings company—and we haven’t worked since March but no matter how much I want to get back at it I’m not going to condone behaviors that are not positive for the overall health of our industry.”
Cathi Lundgren, CMP, CAE

And here’s how I replied to the first Facebook commenter quoted at the top of this post:

“For goodness sake. I LOVE in-person events. It’s been heartbreaking for me, like everyone, to have not attended one for a year now. But that doesn’t mean I am going to risk stakeholder, staff, and attendee lives by uncritically supporting in-person meetings that are, sadly, according to current science, still dangerous to attend. When in-person meetings are safe to attend once more — and that day can’t come soon enough — you bet I’ll be designing, facilitating, and attending them.”

I hope it’s clear that I, and those meeting professionals who are pointing out valid safety and ethical concerns, don’t hate in-person meetings. Realistically, the future of in-person meetings remains uncertain, even with the amazing progress in developing and administering effective vaccines. More mutant COVID-19 strains that are resistant to or evade current vaccines, transmit more effectively, or have more deadly effects are possible. Any such developments could delay or fundamentally change our current hopes that maintaining transmission prevention plus mass vaccination will bring the pandemic under control.

I’m cautiously optimistic. But, right now, there are still too many unknowns for me to recommend clients to commit resources to future large 100% in-person events. Hub-and-spoke format hybrid meetings look like a safer bet. Regardless, everyone in the meeting industry hopes that it will be safe to hold in-person meetings real soon.

In the meantime, please don’t attack those of us in the industry who point out safety and ethical issues and consequences of prematurely scheduling in-person meetings. We want them back too! We all miss them.

COVID-19, in-person meetings, and wishful thinking

COVID-19 and in-person meetings This is not an easy post to write. The pandemic’s impact on lives and businesses has been devastating. COVID-19 has virtually eliminated in-person meetings: our industry’s bread and butter.

In order to overcome the many significant challenges created by the coronavirus, the meeting industry has made valiant efforts to rethink in-person meetings. The goal? To bring people safely into the same physical space, so they can meet as they did before the pandemic.

Sadly, I believe such efforts are based on wishful thinking.

Wishful thinking

It’s nice to imagine that, if we can figure out how to bring people safely together in person in a COVID-19 world, our meetings will be the same as they were pre-pandemic.

But until we create and broadly administer an effective vaccine (or we suffer the disastrous and massive illnesses and deaths that will occur obtaining herd immunity) they can’t be the same meetings.

Moreover, there are two reasons why there is no persuasive use case for holding almost any in-person meetings in a COVID-19 world.

Why in-person meetings do not make sense in a COVID-19 environment

By now we know that in order to reduce the spread of COVID-19, people near each other must:

  • Wear face masks that cover the nose and mouth; and
  • Stay six or more feet apart.

Here’s what that looks like at an in-person meeting.

COVID-19 and in-person meetings

Let’s set aside the significant issues of whether attendees can:

  • safely travel to and from events;
  • be housed safely;
  • move around an event venue while safely maintaining social distancing; and
  • be fed safely.

While difficult, I think we can do all these things. Well-meaning meeting industry professionals are understandingly desperate to bring back in-person meetings from oblivion. But they assume that if they can solve the above challenges, an effective meeting can occur.

But good meetings are not about listening to broadcast content

In doing so, they have reverted to the old, deeply embedded notion that, fundamentally, in-person meetings are about listening to broadcast content. Since the rise of online, broadcast-format content can be delivered far more inexpensively, efficiently, and conveniently online than at in-person events.

As I have explained repeatedly in my books and on this blog (e.g., here) assuming that conferences are fundamentally about lectures ignores what is truly useful about good meetings.

Among other things, good meetings must provide personal and useful connection around relevant content.

Masks and six or more feet separation ≠ connection

Unfortunately, you cannot connect well with people wearing face masks who are six or more feet away!Why? Because we are exquisitely sensitive to body language and facial expressions. With everyone social distanced and faces half hidden, the normal cues of connection, such as microexpressions and subtle shifts in posture, are hard to read. In my experience, it can often be easier to read emotions and responses in video chats than socially distanced situations.

New tools for online connection

In addition, new online social platforms (two examples) provide easy-to-learn and fluid video chat alternatives to the in-person breaks, meals, and socials that are so important at in-person meetings. Do these tools supply as good connection and engagement as pre-pandemic, in person meetings? Not quite. (Though they supply some useful advantages over in-person meetings, they can’t replace friendly hugs!) Are they good enough? In my judgment, yes! In the last few months, I’ve built and strengthened as many relationships at online meetings as I used to in-person.

A depressing conclusion

Right now, the learning, connection, and engagement possible at well-designed online meetings is at least comparable — and in some ways superior — to what’s feasible at in-person meetings that are safe to attend in a COVID-19 world.

Now add the significant barriers and costs to holding in-person meetings during this pandemic. The challenges of providing safe travel, accommodations, venue traffic patterns, and food & beverage all have to be overcome. Even if credible solutions are developed (as I believe they can be in many cases), potential attendees must still be persuaded that the solutions are safe, and your meeting can be trusted to implement them perfectly.

My own example

I’ll share my own example, as a 68 year old who, pre-pandemic, facilitated and participated in around fifty meetings each year. Since COVID-19 awareness reached the U.S. five months ago, I have barely been inside a building besides my home. I have only attended one in-person meeting during this time: a local school board meeting held in a large gymnasium with the fifteen or so masked attendees arranged in a large circle of chairs in the center of the room. I am not willing to fly anywhere, except in the case of an emergency. Everyone has their own assessment of risks taken during these times. But I will simply not risk my health to attend an in-person meeting at present. Especially when online meetings provide a reasonable substitute. I don’t think I’m alone in this determination.

I do not think that the research initiated and venue upgrades made are a waste of time, money, and effort. There may well be a time when an effective vaccine exists and is being introduced. At this point, in-person meetings may be able to start up again without the critical barriers introduced by universal masks and social distancing.

Until then, I don’t see a credible use case for holding significant in-person meetings in a COVID-19 world.

Image attribution: Erin Schaff/New York Times