How to implement participant-driven breakouts in Zoom — Part 3

participant-driven breakouts in ZoomPart 1 of this series of posts gave an overview of what’s involved in implementing participant-driven breakouts in Zoom. Part 2 explains how to prepare for The Three Questions using Zoom breakout rooms. Read them before diving into this post!

In this post (Part 3) I’ll cover how to run The Three Questions using Zoom breakout rooms.

Preparing staff to run The Three Questions in Zoom

As described in Part 2, each breakout room must be staffed by a facilitator and one or preferably two scribes. Before the breakout sessions of The Three Questions start, the facilitator and scribes need to know what they need to do, and have the necessary tools to do it.

Staff tools

I recommend that facilitators and scribes run Zoom on a personal computer, rather than a mobile device. This will allow them better simultaneous access to both Zoom and additional shared docs — typically a set of directions and a place for scribed participant responses, as described below. (Although less critical, I’d encourage participants to join the meeting on a PC too, if possible.) At the start of the meeting, make the facilitators Zoom co-hosts, so they can manage participants (mainly mute/unmute) in their Three Questions breakout room.

Each facilitator needs a countdown timer with a visual display: usually, a phone timer app — for example, Apple’s Clock. Displaying remaining time on the facilitator’s webcam is a simple way to keep sharing on schedule. (Hopefully, one day, Zoom will provide this functionality in their software.) For participants who join by telephone, the facilitator should give them a verbal “half-time” and “times up” message when needed.

Facilitators also need a way to track the time remaining in their breakout room, so they can check that

Each scribe needs access to a place to scribe the responses to the second of The Three Questions: (the topics, issues, and challenges that participants want and need). Any online shared document can be used for this.

A shared Google Doc is an obvious choice. Here’s a template you can download and adapt for your event. Be sure to make the document sharable and editable! Create a short URL link, using a service like bit.ly, to make it easy for scribes to copy, and distribute the link to the scribes before The Three Questions starts.

Here’s an example of a topic list created at a technical conference.

Three Questions facilitator training

Ask your facilitators to read Chapter 18 of Event Crowdsourcing or Chapters 31 & 32 of The Power of Participation so they are familiar with running The Three Questions. Decide on the sharing time, typically around 2 minutes, for each participant. Communicate it to the facilitators, so they will all be able to end their session at approximately the same time. Because all Zoom breakout rooms close at the same time, emphasize that time keeping is important, so that all participants get to share and everyone has the same time.

Three Questions scribe training

Explain to the scribes that their job is to record concisely the topics, issues, and challenges that participants share in response to the Second Question only. Introduce each scribe to their session scribing partner, and have them decide who scribes for the first sharer. Give your scribes the link to the shared online document in advance. Ask them to practice entering a few topics before their session starts.

When using a shared Google Doc, editors are assigned arbitrary names, shown in color during editing. It can be helpful for two scribes in the same session to learn each other’s assigned name before the session starts, so they can check on what their partner is writing.

Scribes can be participants too — when there are two scribes per session, one can scribe topics for the other’s sharing. Suggest that scribes alternate scribing for participants: one for the first participant, the other for the second, and so on.

It’s likely that some topics will be suggested in more than one of the separate Three Questions breakouts, or by several people in the same session. Since all scribes will be using the same Google Doc, it’s helpful for scribes to keep an eye on all the topics that are appearing during the breakouts. For a repeated topic, scribes can add an “x” at the end of the original topic line each time. Sometimes the topic will be similar but not the same as another topic. In this case it should be entered as a new item.

Running The Three Questions in Zoom Breakout Rooms

Before running The Three Questions, assign facilitators and scribes to specific numbered breakout rooms. Remember that breakout room assignments will be random. The main group facilitator or another designated staffer should, therefore, promptly move facilitators and scribes to the correct number room as soon as the rooms open. (See the section “Preparing breakout rooms” here to learn how to do this.)

At this point you’ll have a set of Zoom Breakout Rooms, each populated by an equal number of participants and a trained facilitator and scribe(s). Have everyone mute their audio except the facilitator and scribes.

Determining who shares next

During seated face-to-face meetings, it’s easy to keep track of who has or hasn’t yet shared by their location in the room. Online, it’s harder to track who hasn’t yet shared without a little help. (Don’t assume that a gallery view of participants will remain unchanged throughout the session; the display changes unpredictably if participants arrive or depart.)

Consequently, the facilitator should choose who shares next. (See this post for more information on “who goes next?” process.) To do this, each Three Questions facilitator must have their participants list visible. They then call on participants in turn, maintaining a written list of those who have shared. If the facilitator has a printer, track people who have shared on a printed screen shot of the attendee list.

Because people may join a session late, the facilitator should always check that everyone has shared.

Individual sharing

As each person shares, the Three Questions facilitator monitors their progress. If they are spending too much time on the First Question, let them know. It’s helpful to let sharers know when half their time is up, at which point they should be well into their answer to the Second Question.

If many people aren’t using their full time, point this out and encourage participants to say a little more. (But don’t insist that anyone share more than they originally offer.)

It’s a facilitator’s job to prevent people sharing too long, ensuring that everyone gets an equal amount of time to contribute.

When sharing in a Three Questions breakout is complete

When everyone in a Three Questions breakout has shared, there should be some free time left in the session. If desired, the session facilitator can solicit additional short expressions of interest in the uncovered topics, and perhaps suggestions of additional topics sparked by what has been heard in the group.

Each Three Questions facilitator should let the meeting facilitator know (typically by private message in Zoom’s text chat) when their session is over. The meeting facilitator can then close the breakout rooms once all breakouts are complete.

That concludes step #1, as outlined in the first post of this series!

At this point:

  • Participants will have met a useful number of other participants and learned useful information about each other, namely, details of their association with the meeting topic, their wants and needs for the meeting, and their relevant expertise and experience.
  • Conference organizers will have a comprehensive list of topics, issues, and challenges that are top-of-mind for attendees, plus identified participants who can facilitate/lead/present on them.

Conclusion

So far, in the first three posts of this series, I’ve:

  • provided a brief recap of the benefits of peer conferences;
  • given a big picture overview of how you can hold one online;
  • explained how to prepare to run The Three Questions online in Zoom; and
  • covered how to run The Three Questions online in Zoom.

The next post (Part 4) will describe in detail how to carry out step #2 — creating an optimum conference program from the information uncovered in step #1— using Zoom.

Part 1 (an overview of what’s involved in implementing participant-driven breakouts in Zoom) is available here.
Part 2 (preparing for The Three Questions) is available here.

Check back on this blog for future posts on implementing participant-driven breakouts in Zoom. To ensure you don’t miss the rest of the series, subscribe.

How to implement participant-driven breakouts in Zoom — Part 2

participant-driven breakouts in ZoomPart 1 of this series of posts gave an overview of what’s involved in implementing participant-driven breakouts in Zoom. Read it before diving into this post!

In this post (Part 2) I’ll cover most of Step #1 of the previous post: preparing for The Three Questions using Zoom breakout rooms.

If necessary, get familiar with Zoom, including breakout room functions, before proceeding. I’ve included links to the relevant Zoom tutorials and reference articles, when appropriate, in the following instructions.

What is The Three Questions, and why use it?

I developed The Three Questions in 1995 as a fundamental opening process for peer conferences. It’s described and explained in all three of my books. You can find the most detailed implementation in Chapter 18 of my 2019 book, Event Crowdsourcing.

The Three Questions is the most effective way I know to assist a group of people to get to know each other usefully, safely, and authentically. It’s quite different from the common but often artificial and awkward icebreaker approaches used in “team-building” and “getting-to-know-you” activities because it focuses on core information we want to know about the people we’re currently with: why they’re present, what they want to do/learn about/discuss, and what useful resources they possess.

Besides connecting people around their fundamental interests, The Three Questions is one of the best formats for discovering important topics, issues, and questions that were previously unknown to event organizers and a majority of the participants, as well as associated levels of interest.

Zoom’s key tool for effective active learning and connection — Breakout Rooms

Frequent and well-designed small group work is the key to creating active learning and connection at any meeting. Zoom’s tool for small group work is Breakout Rooms.

Zoom allows facilitators to speedily split a meeting into up to 50 separate sessions. Participants can be allocated to these separate sessions automatically or manually.

If you’re not familiar with breakout rooms, take time to review Zoom’s tutorials. Practice using them at small group meetings before employing them for a significant event!

Preparing for The Three Questions in Zoom

Learn about The Three Questions

First, read the detailed instructions on how to run The Three Questions which you’ll find in my books:

  • Event Crowdsourcing [2019] (Chapter 18) [recommended: most comprehensive and recent information]
  • The Power of Participation [2015] (Chapters 31 & 32)
  • Conferences That Work [2009] (Chapter 25, pages 260-265)

If you don’t possess one of these, you can buy an ebook for $11US.

Decide on the number and size of your Three Questions breakout groups

Next, decide the number and size of your breakout groups. This will depend on:

  • the number of attendees;
  • the duration and scheduling of your conference; and
  • the time you plan to devote to The Three Questions.

As I’ve written elsewhere, these days, most meetings are small meetings (less than 100 attendees) and that’s a good thing! So the following barebones examples offer suggestions for online conferences with up to 100 attendees. They don’t include a closing session, which I recommend — I’ll make suggestions for appropriate formats in a later post.

With care, more staffing, and a beefier Zoom license, The Three Questions can definitely be run successfully at larger online events.

Example 1: 60 attendees, ~4½ hour event (includes ~75 minutes of breaks), two one-hour breakouts with three simultaneous sessions per slot (six peer sessions)

Suggested schedule:

  1. Five minutes for welcome.
  2. Fifteen minutes to explain The Three Questions, for attendees to write their answers, and divide attendees into three breakout rooms with 20 people in each.
  3. One hour for each (simultaneous) Breakout Room for The Three Questions; two minutes sharing per person, with a five-minute break after 30 minutes.
  4. Fifty minutes for conference organizers to build the nine-session conference program and set up Breakout Rooms for the resulting sessions. See the Part 1 post for attendee options during this time.
  5. Ten minutes for attendees to review the program and decide which session to attend.
  6. One hour for the first set of peer sessions.
  7. Ten minute break.
  8. One hour for the second set of peer sessions.
  9. (Optional, but recommended) Closing session; for example some form of Plus/Delta.
Example 2: 100 attendees, ~6½ hour event (includes ~140 minutes of breaks), three one-hour breakouts with four simultaneous sessions per slot (twelve peer sessions)

Suggested schedule:

  1. Five minutes for welcome.
  2. Fifteen minutes to explain The Three Questions, for attendees to write their answers, and divide attendees into five breakout rooms with 20 people in each.
  3. One hour for each (simultaneous) Breakout Room for The Three Questions; two minutes sharing per person, with a five-minute break after 30 minutes.
  4. Ninety minutes for conference organizers to build the twelve-session conference program and set up Breakout Rooms for the resulting sessions. See the Part 1 post for attendee options during this time.
  5. Fifteen minutes for attendees to review the program and decide which session to attend.
  6. One hour for the first set of peer sessions.
  7. Fifteen minute break.
  8. One hour for the second set of peer sessions.
  9. Fifteen minute break.
  10. One hour for the second set of peer sessions.
  11. (Optional, but recommended) Closing session; for example some form of Plus/Delta.

Both of the above examples allow each participant ~2 – 2½ minutes to share their answers to The Three Questions with their groups. As described in my books, when calculating sharing duration add at least ten seconds per participant for the inevitable pauses between shares.

If you want to adjust the time allocated to The Three Questions, you can adjust the size of the breakout groups and/or the sharing time for each participant. But don’t stray too far from the suggested parameters of the above examples. And don’t forget to include breaks!

If at the start of the event, the number of participants turns out to be significantly different from what was expected, facilitators should be ready to collectively adjust sharing time so that the total sharing still fits comfortably into the scheduled Three Questions session length . Each Three Questions breakout should use the same sharing time per participant, so all breakouts can close at the same time.

Staffing an online Zoom peer conference

An experienced practitioner who’s familiar with Zoom can often handle the facilitation and technical support for very small meetings. Online Zoom peer conferences, however, require multiple staffers, who need to be identified and prepared in advance. Typically they will be set up as Zoom co-hosts. I recommend the following staffing:

  • At least one staffer handling technical issues: user support, muting/unmuting participants appropriately, assigning facilitators to their Three Questions rooms, and pre-assigning attendees to breakouts in Step #2.
  • A meeting facilitator, who introduces  The Three Questions to the entire group. (This person can also be a facilitator for one of the The Three Questions Breakout Rooms.)
  • A facilitator for each Three Questions Breakout Room, who keeps track of sharing time, and ensures the sharing runs smoothly.
  • One or two scribes for each Three Questions Breakout Room. (Two scribes will have a much easier task than one.) Ideally, scribes should have some conference topic experience so they can summarize attendee responses accurately and concisely. During each Three Questions session, scribes summarize answers to the second question, usually in a shared Google Doc.
  • A small group of subject matter experts who will review the topics, issues, and challenges uncovered in Step #1, build a responsive peer session program, find leaders for each peer session breakout, and publish the resulting program.
  • Each peer session will need one or more participants who lead and/or share useful experience or expertise and/or facilitate the session.

As for any conference, adequate preparation and, if needed, training, for meeting staffers is crucial for a smoothly run event. Until everyone involved is experienced in supporting online meetings, a pre-meeting mock run through on Zoom is strongly recommended!

Preparing attendees for a peer conference

At in person meetings, facilitation via verbal directions works well. Because online participants can be more easily distracted or late, I recommend distributing a short preparatory online document for participants to read before the meeting.

Be sure to communicate in advance the importance of being present at the start of The Three Questions. The document should contain a short explanation of the value and format of a peer conference, and a schedule. You don’t need to provide detailed information about The Three Questions. You can see some examples here and here.

The facilitator can share this document on-screen while introducing The Three Questions.

Introducing attendees to The Three Questions

One of the advantages of creating a peer conference online with Zoom is that participants don’t need to physically move to separate break out rooms. At in person events this takes time. Consequently, it’s simplest to introduce The Three Questions to attendees when they are all together in the main Zoom meeting room. Once the explanations are over, and participants have been given a few minutes to answer The Three Questions in writing, it’s easy to allocate them to their separate breakouts.

At the start of the peer conference, welcome attendees and then cover any housekeeping issues. Ask all attendees to turn on Zoom text chat, which supplies a useful way for facilitators, scribes, and participants to ask questions, and assist with format and technical issues.  Also share links via screen share and/or text chat to the conference introductory document, and the online document that will contain participants’ responses to the second of The Three Questions: (the topics, issues, and challenges that participants want and need), as described in Part 3 of this series of posts.

The facilitator who introduces The Three Questions can use the same guidance and scripts provided in my books, with the following minor variation. At the start of the introduction, ask attendees to have paper and pen available. Instead of passing out printed cards, the facilitator shares their screen, displaying a copy of The Three Questions card, and then introduces the exercise.

Allocating attendees to Zoom Breakout Rooms for The Three Questions

Once The Three Questions has been introduced, give attendees a few minutes of silent time to write down their answers. (As always, emphasize the importance of writing their answers.)

Once you’ve checked that attendees are ready to continue, it’s time to assign them to breakout rooms.

When running an online session of The Three Questions in Zoom, it’s easiest to assign people to Breakout Rooms automatically, i.e. at random. Pre-assigning people to specific rooms is possible in Zoom, but somewhat clunky — as you’ll see when implementing Step #2!

After creating the breakout rooms, click Options and make sure the following (and only the following) options are checked:

  • Move all participants into breakout rooms automatically.
  • Allow participants to return to the main session at any time.
  • Countdown after closing breakout rooms.

As soon as people are randomly allocated to their rooms, find your individual room facilitators and scribes on Zoom’s participant list and move them as needed to their correct room. (See the section “Preparing breakout rooms” here to learn how to do this.)

Congratulations! You’ve completed the major portion of Step #1. Part 3 of this series covers how the break out room facilitators run their Three Questions session.

Conclusion

So far, in the first two posts of this series, I’ve:

  • provided a brief recap of the benefits of peer conferences;
  • given a big picture overview of how you can hold one online; and
  • explained how to prepare to run The Three Questions online using Zoom.

The next two posts will describe in detail how to:

  • run The Three Questions online (Part 3); and
  • carry out step #2 — creating an optimum conference program from the information uncovered in step #1— using Zoom (Part 4).

Part 1 (an overview of what’s involved in implementing participant-driven breakouts in Zoom) is available here.
Part 3 (how to run The Three Questions) is now available here.

Check back on this blog for these posts on implementing participant-driven breakouts in Zoom. (Part 1 of “How to implement participant-driven breakouts in Zoom” can be found here.) To ensure you don’t miss them, subscribe to this blog.

How to implement participant-driven breakouts in Zoom

participant-driven breakouts in ZoomWhy implement participant-driven breakouts in Zoom?

I’ve been designing and facilitating participant-driven and participation-rich in person meetings — aka peer conferences — for almost thirty years. Why? Because participants love these meetings!

Now the covid-19 pandemic has forced meetings online. Unfortunately, most online events are still using a traditional webinar/broadcast-style approach: presenters speaking for long periods, interspersed with chat-mediated Q&A.

Why Zoom?

Zoom has rapidly become the dominant platform for online meetings. Though there are many features that would make the platform better, it’s popular for good reason. Zoom:

  • has a well-chosen feature set;
  • is relatively easy to use; and
  • has proved very reliable despite the platform’s meteoric growth.

While Zoom is currently missing some functionality that would smooth the process flow, it’s already a viable platform for online peer conferences.

I started using Zoom in 2012, but since the pandemic began I’ve facilitated more Zoom meetings than the last seven years. And I’ve become intrigued with the possibilities of incorporating the peer processes developed for successful face-to-face meetings into online events.

I’ve written three books about why creating participation-rich conferences that deliver effective learning, connection, engagement, and action is so important, and how to do it for in person events. So I won’t repeat myself here; read them for full details!

In person meetings have vanished overnight. It’s time to implement what we’ve learned about great face-to-face meeting design and process into online meetings. Meetings will never be the same. When the pandemic is over, the meeting industry will have much more experience and understanding of what is possible online versus in person.

My mission is to make meetings better for everyone involved. That’s why I’m publishing this series of posts on how to implement participant-driven breakouts in Zoom.

I’ll start with an overview.

The big picture

The core reason why peer conferences work that they become what participants actually want and need. They accomplish this in real-time — during the event — via two essential steps:

  1. At the start of the conference, uncover participants’ wants and needs and the resources in the room.
  2. Develop an optimum conference program that matches the uncovered wants and needs with the resources in the room.

Once the conference program has been developed and scheduled, you’re ready to hold the resulting peer sessions. I’ll explain how to do this in a future post.

Step #1

I’ve been implementing step #1 at in person events for twenty-five years, using a process called The Three Questions, which is described in detail in my book Event Crowdsourcing: Creating Meetings People Actually Want and Need. In Part 2 of this post, I’ll explain how to implement The Three Questions using Zoom breakout rooms.

As in face-to-face events, I recommend allocating at least ninety minutes for step #1. If you are running an extended event (see below) with multiple sets of breakout sessions, schedule two hours. Note that these times include short breaks, as described in this post.

At the end of step #1:

  • Participants will have met a useful number of other participants and learned useful information about each other, namely, details of their association with the meeting topic, their wants and needs for the meeting, and their relevant expertise and experience.
  • Conference organizers will have a comprehensive list of topics, issues, and challenges that are top-of-mind for attendees, plus identified participants who can facilitate/lead/present on them.

Step #2

Step #1 generates a large amount of information about attendees’ real-time wants and needs, as well as relevant expertise and experience that can be tapped.

During step #2, conference leaders and subject matter experts use this information to create an optimum conference program. In Part 3 of this post I’ll explain how to do this. What’s important to know is that step #2 takes time!

For a small meeting (e.g., 60 people, two one-hour time slots with three simultaneous sessions per slot ==> 6 peer sessions) creating the program might take 30 – 60 minutes.

For a larger event (e.g., 100 people, three one-hour time slots with five simultaneous sessions per slot ==> 15 peer sessions) choosing a program might take 90 – 150 minutes.

Regardless of the time needed, conference attendees should be otherwise engaged during step #2.

You have (at least) three options at this point.

Allow attendees free time while the conference program is designed

One option is to simply schedule an attendee break that’s long enough to complete step #2. For example, if your attendees are from the same or contiguous time zones, consider scheduling step #1 so it ends around lunchtime for most of them. Your pre-conference schedule could then include an hour or more break for lunch while the program is developed.

Schedule a presentation for attendees during step #2

While conference leaders and subject matter experts are using step #1 information to choose and schedule peer sessions, the other participants attend a pre-scheduled presentation or session of some kind that’s long enough for step #1 to be completed.

Be sure to include at east a short break between the end of step #1 and the start of the presentation.

One minor drawback of this approach is that step #1 often involves checking the availability of participants who have relevant experience or expertise to lead a peer session, as well as their willingness to do so. Doing this (typically by private message in Zoom text chat) while these participants are involved in another session can be a little disruptive.

Schedule steps #1 and #2 on different days

A third option is to schedule your entire event over two or more days. This gives ample time for step #1 to be completed. For example, you could run step #1 for a couple of hours on Monday morning or afternoon, then complete step #2 and distribute the resulting conference program, and run the resulting peer sessions on Tuesday.

Conclusion

In this post I’ve provided a brief recap of the benefits of peer conferences, and given a big picture overview of how you can hold one online. Future posts will cover detailed descriptions of how to carry out steps #1 and #2 using Zoom.

Check back on this blog for upcoming posts on implementing participant-driven breakouts in Zoom. To ensure you don’t miss them, subscribe.

Best picture of me in a suit ever

MeetingsNet suit

I’m honored to be included in MeetingsNet’s eleven most influential online personalities in meetings and travel. And as a bonus, they took the best picture of me in a suit ever (thank you Jason Grow!)

For the full story, and a fascinating look at the other folks who were chosen (including Virgin’s Richard Branson), I recommend you download the gorgeous MeetingsNet app.

How the rise of online is changing your events

Encyclopaedia Britannica

How I used to find information
When I was living in England in the 1960’s, finding a telephone number was cumbersome. Five huge telephone books, each requiring both hands to lift, sat in a cupboard in our hallway, with millions of alphabetized names and associated numbers in microscopic print. The books quickly became out of date and were updated sporadically. And, if you didn’t know the exact spelling, or had only an address, you were out of luck.

Books were a key way to obtain information. Wealthy families (not mine) purchased the Encyclopedia Britannica and proudly displayed the 24+ volumes on sturdy bookshelves. The local free library was a key resource. For current information, I could watch three TV channels and read several rather good print newspapers. For specialized information, I subscribed to, or read in the library, a bewildering variety of magazines and journals.

And, of course, I talked to people. My parents, my teachers, my friends, and, later, my professional colleagues were all valuable resources. I found my friends from face-to-face social events or through my work. Finally, if I needed to know more about a subject of interest, I would attend a conference and listen to papers delivered by experts in the field.

How I find information today
I don’t remember the last time I consulted a paper telephone directory. Ten years ago I checked eBay to see if an Encyclopedia Britannica that I never consulted any more was worth anything. Reluctantly, I ended up recycling the set, because no one wanted to buy it. Today, apart from a local paper and a few paper magazine subscriptions, online is where I find telephone numbers, email or physical addresses, and information on just about any subject that, in quantity and mostly quality, dwarfs the contents of the Encyclopedia Britannica.

People are still a major resource for me, but the primary way that I first meet new people professionally these days is online, via a variety of social media, rather than an initial face-to-face encounter.

And, of course, these days I am a creator of conferences rather than a passive consumer of them. For me, a good conference is one where I can interact, connect, share, and learn with others, and can influence what happens at the event in a way that is useful and meaningful to me.

How the bountiful availability of online content changes events
Today there is amazing one-way content on the web. The internet is where we go for information about people, places, facts, processes, techniques, and solutions to problems. Our resources have migrated from cumbersome books and broadcast media to browsable indexed data servers in the internet cloud.

For face-to-face attendees, this makes vanilla delivery of content at events far less compelling.

In the future, people are not going to travel to your event to listen to a speaker they could watch streamed live, or as a recording at a time and place of their choosing. Providing a ten-minute opportunity for questions at the end of a presentation isn’t going to cut it either. Viewing one-way content over the internet is cheaper and more convenient for attendees, and if straight content is mostly what you have to offer people will gravitate to obtaining it online; either from you or a competitor.

As a result, traditional events concentrating on the transfer of predetermined content from experts to a local audience are dying. I don’t know how long it will be before rigor mortis sets in. Perhaps some events will remain viable as training opportunities for novices, or as vehicles for CEUs to be awarded or certifications to be maintained. Over time, however, the majority of professionals who care about their profession and best use of their time will stop going to face-to-face events that don’t incorporate significant opportunities for connection, peer-to-peer sharing, and participant-driven sessions. And, no, a lunch and an evening social or two aren’t going to be enough any more. Instead you need to put opportunities for connection front and center of your events, because connection around content is becoming the most important reason that people attend face-to-face events.

Why you should care
In the fifteen months since my book on participant-driven conferences was published I have been amazed and delighted by the flood of interest from meeting professionals, peer communities, and business & association leaders. And I’ve also been disturbed. A common story I hear is of long-running conferences in trouble: conferences where attendance, evaluations, and consequent income are falling. The organizers who are contacting me have realized that the traditional conferences-as-usual models are not working like they used to—attendees are starting to defect, or ask for something different. I’ve heard this story from professionals in many different fields.

In my opinion, it’s only a matter of time before the importance of the shift in emphasis away from content towards connection at face-to-face events becomes apparent and generally accepted by the events community. As usual with industry trends, the people who recognize and respond well to them early will be the beneficiaries, while those who continue doing things the old way will lose out. If you’re not currently investigating ways to restructure your events to significantly increase attendee connections and participation, I recommend you start.

Do you see a trend of increased attendee dissatisfaction at traditional events? If so, why do you think it’s happening, and what are you doing about it?