“You can’t make people change. But you can create an environment where they choose to.” —Seth Godin, Leadership Change is hard. And you can’t make people change. However, meetings have tremendous potential to change lives. Attendees have something in common: […]
Check out the above video. The hive mind will see you now. In his post “The fourth cycle of the hive mind (and what to do about it)” Seth Godin explores how advances in computers are changing our world. The first […]
How to transform a conference from an impersonal forum for information exchange to a place where people feel they matter.
It’s no “Comedians in Cars getting Coffee”, but here’s my script for Seating while Eating at Meetings.
American Airlines offers a classic example of how to trash your brand. United shows how to do it right.
We’ve been graduating students the same way for hundreds of years, and it’s time to take a look at how we do it. Seth Godin and Adrian share some ideas, and Adrian reflects on the difficulty and value of critically reevaluating culturally embedded event formats.
I’m about to share three powerful creative event design tools. You can use these tools for every aspect of event design. Stylists working on the look and feel of an event often use it to stimulate fresh thinking about the […]
You might not need more exposure to new event technology. Instead, it might pay to re-see what’s already around you.
Getting your attendees to do something new at your event can be hard. For example, Seth Godin illustrates the problem: “Want to go visit a nudist colony?” “I don’t know, what’s it like?” “You know, a lot of people not […]
Having people unwilling to leave after a session is over is a sign of success. This is an example of viral work: what happens when the audience can’t stop talking about what they just experienced. How do you get to do viral work? Adrian shares his success.