Last week, I led The Solution Room for a group of New York City attorneys. When it ended at 8 pm, after two hours of continuous intense conversation and connection, no one left. The participants, despite having worked a full day before my evening session, hung around and talked and swapped business cards while venue workers patiently reset the room for the law firm’s next business day.
For me, having people unwilling to leave after one of my sessions is over is a sign of success. It’s an example of what Set Godin calls viral work.
Important work is easily dismissed by the audience. It involves change and risk and thought.
Popular work resonates with the people who already like what you do.
Viral work is what happens when the audience can’t stop talking about what you did.
Every once in awhile, all three things will co-exist, but odds are, you’re going to need to choose.
—Seth Godin, Important, popular or viral
I like Seth’s definition of viral work, but I’d change one word to better describe my facilitative work.
“Viral work is what happens when the audience can’t stop talking about what they did.”
Because, it’s not about me.
How often do you get to do viral work? Share your successes in the comments below!
[P.S. I don’t usually photograph the challenge representations drawn by Solution Room participants because they can contain personal information, but I made an exception for the charming image that graces this post.]