Does the world of events need more exposure to the new?

Most of the event technology I’ve been using for the last quarter century is hundreds of years old. It works incredibly well. So, when you’re designing your next event, bear in mind this observation of Seth Godin’s:

You might not need more exposure to the new. Instead, it might pay to re-see what’s already around you.
—Seth Godin, What do you see?

Re-seeing technology is hard because technology is anything that was invented after you were born. Technology that’s older than you is mostly invisible, taken for granted like the air you breathe. Only when the wind blows you might notice, for a moment, that something important is all around you — but your attention quickly returns to the smartphone in your hand.

Yet none of the event technology that can drastically improve your events requires a smartphone or even spending much money.

Don’t ignore the wind. Instead, harness it and explore its possibilities.

Photo attribution: Flickr user 64700647@N06