Six ways to keep attendees comfortable and improve your event

Six ways to keep attendees comfortable and improve your eventWhile stuck in cramped seats during a six-hour Boston to San Francisco flight recently, my wife gently pointed out that I had become quite grumpy. She helped me notice that my lack of body comfort was affecting my mood. Luckily for me, Celia remained solicitous and supportive, reducing my grouchiness. Once we were off the plane my spirits lightened further.

Unfortunately, I tend to be oblivious for a while of the effects of physical discomfort on my feelings. Until I notice what’s really upsetting me, I typically and unfairly blame my irritability on innocent culprits, for example:

  • The tediousness of gardening because insects are swarming around my head.
  • The delay in waiting for my food to arrive in a noisy restaurant.
  • A presenter’s inability to capture my full attention while I’m sitting with my neck twisted permanently towards them in an auditorium.

I suspect I’m not alone in these errors of judgment. Pivoting to the world of events, this means if we want to give attendees the best possible experience, we need to minimize the quantity and severity of physical comfort issues that are under our control.

Here are six common mistakes you’ve probably experienced, together with suggestions for mitigating their impact. (Feel free to add more in the comments below!)

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The architecture of assembly

architcture of assembly

“Architecture sets the stage for our lives; it creates the world we inhabit and shapes how we relate to one another. In a time in which democracy is under increasing pressure in different parts of the world, it is time to rethink the architecture of assembly.”
Max Cohen de Lara and David Mulder van der Vegt, “These 5 architectural designs influence every legislature in the world — and tell you how each governs, The Washington Post, March 4, 2017

The architcture of assembly

How do room sets imply and influence what happens at meetings? Can room sets affect the quality of democracy, sharing, and equality experienced by participants?

In Parliament, a fascinating new book, Dutch architects Max Cohen de Lara and David Mulder van der Vegt document the architectural layout of all of the 193 United Nations’ member states legislative buildings, and analyze how their room sets correlate with the associated countries’ governance style. [Update: U.S. readers may be interested in a similar analysis of legislative chamber layouts of all 50 U.S. states.]

So what can we learn about meeting room set design from Parliament? Here are a few observations.

Curved theatre seating dominates

One of the interesting findings is that the most common legislative room set is one rarely used at traditional meetings: the semicircle.

architcture of assembly
National Assembly, Palais Bourbon, Paris, France

This of course echoes the pleas that Paul Radde & I have made for years for meeting planners to replace straight row theatre seating with curved row designs: pleas that, despite persuasive arguments, have largely fallen on deaf ears. Because every seat directly faces the focal point of the room, curved sets offer maximum comfort for each audience member. People don’t have to continually twist their bodies when they’re sitting for a long period.

Clearly, many architects of legislative chambers know something that most meeting planners don’t.

Room sets correlate with the level of democracy

Every room set imposes an architecture of assembly. Legislatures are meeting spaces that concentrate on sharing points of view, convincing others, making public political statements, negotiation, and compromise. Though all these objectives can be present for the non-political meetings and conferences that make up the majority of meeting industry work, let’s concentrate on the first activity: sharing points of view.

Parliament finds that classroom-style sets “…where members of parliament sit in regimented rows focused on a single speaker… [are] particularly common in countries with a low rank on the Economist’s Democracy Index.” Sadly, classroom sets are still, in my experience, the most common room sets used in meetings. If sharing points of view, participation, and engagement are desirable at a meeting, such sets should be avoided.

Conversely, circle seating is rarely used in parliaments or meetings. Only nine parliaments in the world meet in this setting.

The Landtag in Düsseldorf, the regional parliament of Nordrhein Westphalia in Germany

Circle room sets are the most egalitarian architecture, though hierarchy can still be suggested or maintained if two or more concentric circles of chairs are used. I open the Conferences That Work meeting design with participants sitting in a single circle of chairs — a room set limited, in practice, to around sixty people.

Horseshoe sets can facilitate a fluid focus

Horseshoe sets are, at first glance, a mixture of the semicircle set above and another common parliamentary form: opposing benches.

Opposing benches in the United Kingdom House of Commons Chamber

Interestingly, I’ve found that horseshoe room sets with a single row of chairs, or multiple rows with plentiful aisles can provide an effective format for group discussions, with participants moving to and from a few “speaking” chairs at the mouth of the horseshoe.

The Bangladesh horseshoe-form legislative chamber

Meeting professionals are fortunate — if we apply ourselves

Here’s how Max & David conclude their Washington Post article:

“[Architecture] can be one way to … experiment with new models that are more attuned to contemporary life and to the challenges that we are facing today.”

Legislative chambers are massive formal structures that reflect the sociology, history, and politics of their culture. They are rarely rebuilt to reflect a change in the circumstances and outcomes they were originally designed to serve. Even so, the variety of forms displayed in Parliament shows us some of the rich possibilities available, even in heavily constrained circumstances.

Meeting professionals are more fortunate. We can usually change the room set to respond to the specific needs of a meeting. Yet too often, we limit ourselves to a small set of familiar forms we have experienced over and over again.

We can and should do better.

Room set and Landtag images reproduced from The Washington Post
French National Assembly image by Richard Ying et Tangui Morlier (Own work) [CC BY-SA 3.0, via Wikimedia Commons
House of Commons image attribution Flickr user uk_parliament
Jatiyo Sangshad Bhaban, Dhaka, Bangladesh by Rossi101 at English Wikipedia, CC BY-SA 3.0

Right and wrong ways to set theater seating

Whenever I see a room set that fights the body, my neck and hips start to ache in sympathy. People shouldn’t have to keep themselves twisted constantly in one direction while seated at an event. Yet we make our attendees do this all the time.

2013-07-11 12.51.02

Last week I visited Boston’s Mother Church Extension of The First Church of Christ, Scientist and shot this panorama of the magnificent 3,000+ seat sanctuary. Designed more than a century ago, the theater seating here is done right. Every seat faces the key focal point in the room: the world’s eighth largest pipe organ with a total of 13,295 pipes. Short pews, interspersed with plentiful aisles, make it easy for worshipers to get to and from their seats.

Compare the above great design with these contemporary auditoria and event seatings.

Salle Henri Dutilleux auditorium 2012 8642470837_45841d105a_z
Salle Henri Dutilleux auditorium, completed 2012

Here’s a concert auditorium in Amiens, France. Pity the concert goers sitting in the side wall seats who have to turn their heads 30-45 degrees to see the stage. The folks in the seats on the left and right hand sides of the front-facing seats don’t fare much better. Notice also the long unbroken center rows of seats—not much fun to get out of during intermission.


National Exhibition Center
National Exhibition Center

This concert seating set in Birmingham, England would work well if the stall seating (red center seats) was where the action was taking place. But no, everyone’s supposed to be watching the stage at the far end! Those poor spectators in the tiered seats, sitting at right angles to the action. I don’t know if the tiered seating is removable—if it is it would be much better to set the stage on the long edge of the room and curve the seating around it.

Poetry Foundation auditorium 8707645329_b7901a3990_o

Finally, here’s the Poetry Foundation auditorium in Chicago. An attractive room, but why-oh-why are the chairs set in straight lines? Curve them around the poet for a much more intimate atmosphere.



It doesn’t take much to get theater seating right. Face each chair towards the presentation; set to the long side of the room; flare aisles off center front at 45 degrees; and cut single chair access lanes to keep unbroken rows short. Do it—it’s not rocket science and your attendees will thank you!

Photo attributions: Adrian Segar and Flickr users byb64, kaptainkobold, and jamesbondsv.

Comfort, cost, and…casters? Better chairs for your conference

Better conference chairs Node chair by Steelcase
Steelcase’s node chair, photographed at edACCESS 2013

Can we make better conference chairs?

Ask meeting attendees what’s most important about the chairs they sit in at an event and they’ll inevitably say they should be comfortable.

Ask meeting venues what’s most important about the seating they choose and they’ll probably say cost (though stackable and lightweight will be mentioned too).

If you ask meeting designers like me…what would we say?

A head-turning moment

This week I facilitated the world’s oldest peer conference: the four-day edACCESS annual conference that’s been running since 1992. The conference always includes a small tradeshow, and this year Steelcase was there.

Steelcase is an interesting and unusual company. After a hundred years in business, it’s the world’s largest manufacturer of office furniture. Rather than resting on their laurels, the company’s management is continually looking for genuinely useful and innovative ways to improve business environments. As an illustration, take a look at the Steelcase blog which is written by top management rather than junior PR staff.

Steelcase wanted to show several lines of products designed for educational environments at edACCESS 2013. That’s where I discovered their Node chair, designed by IDEO and pictured above. I first noticed and liked the tripod storage platform under the chair—a great place to store bags and backpacks off the floor. But then I saw the chair had casters. And when I sat in it, I found out that the seat swiveled. “So what?” you may ask. Read on!

Moveable chairs

Adjustable office chairs were invented in the 1850’s and became common in offices during the 1940’s. While office workers have long enjoyed the benefits of these chairs they are rarely seen in conference settings. A quick web search for meeting chairs turns up hundreds of images of rigid plastic stackable chairs that attendees have uncomfortably endured for years.

Why are chairs like the Node important? Because effective meetings require, encourage, and support participation. Participative formats require attendees to:

  • Follow activities occurring around the room; and
  • Move between alternative seating formats.

When you’re sitting in a traditional conference chair you face the front of the room and can only look elsewhere by turning your head and body as much as your chair allows. Looking anywhere but straight ahead becomes uncomfortable after a few minutes (see Paul Radde’s Seating Matters: State of the Art Seating Arrangements for more information on this). A swiveling chair like the Node makes such shifts of attention easy.

Swiveling makes conference chairs better.

A chair with casters allows participants to quickly move between seating sets. For example, a session might start with a ten-minute presentation, with chairs facing the presenter and then require small group discussions. Attendees can scoot their chairs into the right formation; no standing and lifting required. The Node makes this safe by having a tripod construction with a wide base of support, unlike standard office chairs that can tip fairly easily if moved too quickly.

Room to move

“You gotta give me
‘Cause I can’t give the best
Unless I got room to move”
—John Mayall

While the Node chair gives participants “room to move” it’s not perfect from a venue’s standpoint. There’s no way to stack Nodes, and their unit cost of $600+ will make most venues’ financial managers blanch. But this kind of seating is what we need if we’re going to transition at our events from the outdated lecture formats of the past to the interactive, engaging, connection-making, community building conferences of the future, and I salute Steelcase for having the vision and the commitment to improve seating options for the education and meetings markets.

[Disclosure: I contributed research, together with Steelcase, to a 2011 White Paper published by the National Conference Center: The Future of The Meetings Industry: Why Certain Conference Innovators Are Winning. I did not receive any remuneration for this work and have no other connection with Steelcase.]

Tortured by Nights of the Round Table

Nights of the Round Table

Do you use round tables (aka “rounds”) at your events? Then it’s time to talk about the Nights of the Round Table. Read on, prithee!

A medieval fantasy

Sadly, it’s not clear that King Arthur’s famous Round Table ever actually existed, let alone King Arthur himself. But let’s succumb to a romantic fantasy for a moment (or longer if you like) and assume that there really was a Round Table that looked like the picture above, and you were one of these fabulously clothed dudes hanging out on blocks that were de rigueur for luxurious seating in the 5th century.

How would that work for you?

For me, the “chair” would get to be annoying after a while, but what would really exasperate me would be that I’d only be able to talk to the Knights immediately to my left and right.

All those fascinating Knights of the Round Table. What wonderful stories they could tell! But I’m stuck with talking to just two of them for the whole banquet. Bummer!

Using rounds at events

Back to the present day.

What are round tables about and why do we use them? Well, a round table has no head, implying equal status to everyone who sits there. This is an ideal table shape for pick-your-own seating—no jockeying for the high-status “head” of the table—and everyone faces everybody else as much as possible, given the laws of geometry. As a result, round tables are optimum for small group work when tables are needed (see below).

The larger the table, the more people you can seat around it, but the further people are from each other. The right table diameter depends on the number of people in each group. Unfortunately, round tables that are too large are often used at events. In practice, once you’re seated at a table that’s more than 54″ in diameter you need the hearing of a teenager, advanced lip-reading ability, or a working Cone of Silence in order to hear everything that’s going on.

Tables that are larger than needed will reduce the intimacy of the group, so choose the optimum group size and arrange for the correct size rounds in advance, as shown in this table (green is good):

Optimum number of seats versus table size

Table diameter Optimum number of seats
36” 4
48” 6
54” 7-8
60” 8
66” 9
72” 10








It’s hard to make a strong case for large round tables. In my experience, group work that requires a table is less effective with group sizes larger than 8. And, using the industry standard formula, a 72″ table requires at least 12.1 sq. ft. of room space per person; a 48″ table requires 13.5 sq. ft. If you’re cramming people in so tightly that this difference is important, perhaps you’d enjoy a ride on the Tokyo subway.
As a 60+ year-old starting-to-go-deaf guy, I find that 60″ tables provide a sub-par conversational experience. I strongly recommend not using group discussion tables larger than 60” for multiple table room sets, because they make it difficult for many people to hear those sitting across the table, even if the room has exceptional sound-deadening acoustics and the tables are spaced more widely apart than normal.

Do you even need tables at all?

Seating people at round tables makes sense if they’re going to:

  • Eat formally in the same room and there isn’t the time and money to change the room set.
  • Participate in certain kinds of group process like The Solution Room or World Café where the table—covered with paper—is used as a place to document issues and ideas.

That’s it! Under any other circumstances get rid of the tables! They place an unneeded barrier between attendees, reducing intimacy and connection. And once they’re gone, it’s easy for session participants to quickly reconfigure the room set themselves to switch between, say, curved theatre seating, small group circles, and fishbowl layouts.

This discussion is tabled

Meeting planners; don’t make people suffer through another 1001 tortured Nights of the Round Table. Keep your round tables small, or eliminate them completely and your attendees will benefit.

Now, back to my medieval fantasy. Perhaps I can introduce a partner change between courses

My new favorite site visit tool

site visit tool Bosch Digital Measurer

I have a new favorite site visit tool!

Surprisingly, many conference venues do not provide floor plans with room measurements for meeting planners. On a recent round of site visits, only one of seven facilities visited had this information readily available. Four of the venues had floor plans, but supplemented them with infuriating capacity charts showing the number of seats available for classroom, theater, banquet, boardroom, hollow square etc. sets. (Please, venue sales managers, read Paul Radde’s refreshing book “Seating Matters” and realize that these room sets are not optimum for most circumstances.)

For event designs such as Conferences That Work, where room sets include large circles, horseshoes, table-less small group rounds and other configurations, I must have the basic room dimensions in order to plan what can happen where.

As a result a twenty-five foot tape measure has been part of my site-visit kit for many years. This tool, while cheap, is awkward to use.  Ideally, you need two people, holding each end, stretching out the tape, and moving multiple times to measure a large room.

So I was delighted, a few months ago, to discover a modern tool that’s ideally suited to rapidly measure room dimensions, the Bosch DLR130K Distance Measurer, as shown above [Update May 6, 2017: The DLR130 model has been discontinued; the newer Bosch GLM 35 looks great too!]. The DLR130 unit uses a laser to measure distance; the DLR130K is a kit that includes the unit, a belt pouch, and four AAA batteries.

This little gem is smaller and lighter than my 25′ tape measure. In about a second, it measures distances up to 130′ [40 m.] within 1/16″, not that I need anything that accurate. By standing in the middle of a really large room and measuring the distances to the opposite walls, you can handle room dimensions up to 260′. The unit will calculate area and volume too if, for some reason, you need to. The batteries are claimed to last for 30,000 measurements.

The DLR130K costs around $90 [Update May 6, 2017: The newer GLM 35 sells for $70 without a case]. A high-quality 25′ tape measure costs around $20, so this is a more expensive tool. I think it’s worth it.

Perhaps one day, every venue sales manager will supply room dimensions (I can dream). Until then, I’m bringing my new favorite site visit tool with me on every site visit.

How 1984 turned out like 1884

Unfortunately, 1984 turned out like 1884 in the realm of education.

Class Room - Fifth Grade, Butte, Montana 4686494376_05169eaff3_o

1984 like 1884 Modern classroom 74907741_c2d59deb64_o

‘While going about my day, I sometimes engage in a mental exercise I call the Laura Ingalls Test. What would Laura Ingalls, prairie girl, make of this freeway interchange? This Target? This cell phone? Some modern institutions would probably be unrecognizable at first glance to a visitor from the 19th century: a hospital, an Apple store, a yoga studio. But take Laura Ingalls to the nearest fifth-grade classroom, and she wouldn’t hesitate to say, “Oh! A school!”

Very little about the American classroom has changed since Laura Ingalls sat in one more than a century ago.’
The 21st-Century Classroom, by Linda Perlstein

In her recent Slate article, excerpted above, Linda Perlstein, an education writer, muses about the effects that school classroom layout and design affect the learning that takes place. She even asks her readers to submit their “best ideas for transforming the American school” which she conflates with “asking you to describe or even design the classroom for today, a fifth-grade classroom that takes advantage of all that we have learned since Laura Ingalls’ day about teaching, learning, and technology–and what you think we have yet to learn”.

I think that Linda’s emphasis on transforming the physical learning workspace as the answer to our educational system’s woes focuses on the wrong issue.

Certainly, most modern school classroom layouts have changed very little from Laura Ingalls’ day. But this is a symptom of the lack of change in educational circles, not a cause. In fact it’s often easy to alter the physical layout of a learning space simply by changing the furniture (get rid of those chairs with individual writing areas shown above!) or rearranging it (see Paul Radde’s Seating Matters: State of the Art Seating Arrangements for a comprehensive introduction to this topic).

The reason why schools don’t redesign their learning spaces is because the traditional all-chairs-face the-front approach mirrors the teaching style perpetuated by our culture for the last 1,500 years. We get classroom layouts that optimize our teaching paradigm. Changing the classroom physical design and hoping that our learning environment will somehow improve is a great example of wishing that the tail would wag the dog.

When we change how we teach and how we expect to learn, the need to change our physical educational environment will become pretty obvious. Laura, please use your considerable journalist skills to explore how we do and don’t learn effectively and publicize what you find—we’ll all be the beneficiaries! And then perhaps 2084 won’t look like 1984.

Do you think that changing our physical learning environments is the way to improve how well we learn? Or do you think that changing the ways we learn will lead to fundamentally different learning environment designs?

Image attribution: Flickr users buttepubliclibrary and dcjohn