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"I realized this morning that your event content is the only event-related 'stuff' I still read. I think that's because it's not about events, but about the coming together of people to exchange ideas and learn from one another and that's valuable information for anyone." — Traci Browne

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Recipe for better meetings: less perfection, more risky learning

less perfection more risky learning: London Underground sign that says:3. Follow instructions from staff or emergency services. Do not take any risks
London Underground sign

Less perfection, more risky learning — an experiment

Right after the 2015 PCMA Education Conference Tuesday breakfast, I facilitated an experiment that allowed 675 meeting planners to choose sessions they would like to hold. In 45 minutes, hundreds of suggestions were offered on sticky notes. A small team of volunteers then quickly clustered the topics on a wall, picked a dozen, found leaders, and scheduled them in various locations around the Broward County Convention Center during a 90-minute time slot after lunch the same day. The experiment was a great success; all the sessions were well attended, and, from the feedback I heard, greatly enjoyed and appreciated. Many people approached me afterward and told me how surprised they were that such a simple process could speedily add 50% more excellent sessions to the 21 pre-scheduled sessions.

Our desire for perfection

All of us who plan meetings have an understandable desire for everything to be perfect. We strive mightily to not run out of coffee, comprehensively rehearse the show flow, allow for rush hour traffic between the day and evening venues, devise in advance alternative plans B -> Z, and anticipate a thousand other logistical concerns. And every planner knows that, during every event, some things will not go according to plan. So we pride ourselves on dealing with the unexpected and coming up with creative solutions on the fly. That’s our job, and we (mostly) love doing it—otherwise we’d probably be doing something less stressful, e.g., open-heart surgery.

Aiming for perfection is totally appropriate for the logistical aspects of our meetings. But when applied to other aspects of our meeting designs—little things like, oh, satisfying meeting objectives—we end up with meetings that are invariably safe at the expense of effectiveness.

Here’s what the guy I quote more than anyone else in this blog has to say on the topic of perfection:

Perfect is the ideal defense mechanism, the work of Pressfield’s Resistance, the lizard brain giving you an out. Perfect lets you stall, ask more questions, do more reviews, dumb it down, safe it up and generally avoid doing anything that might fail (or anything important).
—Seth Godin, Abandoning perfection

We took a risk on a less-than-perfect outcome at our PCMA Education Conference crowdsourcing experiment. “What if hardly anyone suggests a topic?” “What if one or more of the participant-chosen sessions turns out to be a dud, or nobody shows up?” “Suppose we underestimate the popularity of a session, and the scheduled space is too small to hold it?” (In fact, due to the limited locations available, we had to hold several sessions in one large room, and there was some auditory overlap that had to be minimized by a quick seating rearrangement. Lesson learned for next time!)

Risky learning

This is a superior kind of learning—risky learning. We try new things with the certainty that we will learn something different. Perhaps we’ll learn something important that we would not have learned via a “safe” process. And we are prepared for the possibility of “failing” in ways that teach us something new and fresh about our process.

I’ve been running crowdsourcing of conference sessions for over twenty years. So I was confident that there would not be a shortage of session topic suggestions. But I had never before run crowdsourcing with 600+ participants. Could I get their input in 45 minutes? Would a small group be able to cluster all the suggestions in another 30 minutes, pick out juicy, popular topics, and then be able to find session leaders & facilitators and schedule all sessions before lunch?

We took a risk trying new things, and I appreciate the conference committee’s support in letting me do so. The end result was a great learning experience for the participants, both in the individual sessions offered and the experience of the process used to create them. And we learned a few things about how to make the process better next time.

How much risk?

So we need less perfection, more risky learning at our meetings. But how much risky learning should we incorporate into our events? There’s no one right answer to this question. Ultimately, you have to decide what level of risk you, your clients, and your participants are willing to accept. A healthy discussion with all stakeholders will help ensure that everyone’s on board with what you decide. But, whatever your situation, don’t aim for perfection, or play it safe.

Build as much risky learning as you can into your events. I think you’ll find the resulting outcomes will surprise and satisfy you.

Six ways to avoid wasting attendee time

avoid wasting attendee time: an illustration of a bored personRaise your hand if every conference session you’ve ever attended was accurately described by its program blurb.

Anybody?

Anybody?

Bet your hand didn’t go up.

Wasting attendee time

When we have to sit through a session that bears little resemblance to its description, attendees waste time. We tend to blame the presenter. But, in my experience, it’s often conference producers who should be held responsible. Last week, Peggy Duncan sent me an example:

“I’m a conference speaker, and I am often put into an awkward situation. When I’m hired to do a seminar and the meeting organizers bill it as a workshop, people who do not use those words interchangeably are expecting something hands-on. I was recently hired to conduct a 1-hour SEMINAR at a conference on using the iPad for work, but the meeting planners are describing it as a workshop in their marketing. I’m trying to explain the difference, but their response is “Well, that’s just the terminology we use.” No, that’s like saying the color is red when it’s blue. These words are not interchangeable, and here’s [a blog post about] the difference.”

Language is important

People, language is important! A “workshop” implies that attendees will get experiential learning, while a “seminar” implies more of a traditional session, with a presenter talking most of the time. Big difference.

Unfortunately, incorrect terminology is just one of the ways that a session can turn out to be very different from its description.

For example, I’ve had a client write and publish a description of my session on the basis of a quick phone call, without requesting any additional input from me. Then there are the folks who take carefully written session descriptions and brutally rewrite them, sometimes to a point where I barely recognize them. Unsurprisingly, the subsequent renditions do not accurately portray what I was intending to do. Usually the first I know of this is when I surf the conference website and see I’m being billed to teach juggling notation (please don’t ask me to do that).

So how can we avoid session descriptions that avoid wasting attendee time? Here are six ways:

If you’re a conference producer:

  • Be clear about what you want! Your presenter should be happy to help you figure out what that is—make the most of their expertise.
  • Listen to your presenter! Yes, you have the right to ask for what you want. But if she says “I think X would be more effective”, or “That’s too much to cover in the time you’ve assigned”, “I can’t do that”, or any other responses that indicate that a mind-meld hasn’t yet taken place, then continue discussions and keep paying attention.
  • Feel free to edit/change a session description. But, send your changes back for presenter review and final sign-off before publishing them!

If you’re a presenter:

  • Don’t assume that the conference producer will accurately represent your session to attendees! Trust, but verify. Even if your client assures you that he will simply copy your description to their conference marketing, insist on reviewing it before it’s up on the web. And if they print it, double insist.
  • Be persistent! Meeting producers are busy. They may consider a description change to be a minor detail to hazily delegate or put off. The squeaky wheel gets the grease.
  • Be willing to go through several rounds of rewrites! Don’t give up until the session description accurately presents what you’re going to present.

Not-as-advertised sessions squander the time of hapless attendees and are far too common. Luckily, it’s easy to avoid wasting attendee time if you follow the above advice.

Suppliers and Vendors: To market to me—join my tribe!

join my tribe: Image of the cover of Seth Godin's book "Tribes: We Need You to Lead Us"

Join my tribe!

It continues to amaze me how few suppliers of products and services bother to attend educational sessions at conferences. Rather, they restrict themselves to the associated trade show. Folks, you’re making a mistake! You need to join my tribe! Peter Evans-Greenwood explains why:

“To sell to members of a tribe you must be part of the tribe. It’s not enough to be in conversation with the tribe, your identity needs to be interwoven with the tribe.”
Identity is a funny thing, Peter Evans-Greenwood

Is there a better place to join the tribe of the attendees to whom you’re selling than the conference sessions themselves?

I don’t think so.

Even if the sessions are lectures with time for Q&A at the end, you’ll get an opportunity to hear what someone—hopefully with expertise and experience—is sharing that’s relevant to your market. And audience questions may supply useful clues on pain points and selling propositions that you can address (perhaps during the session, if it’s done without a crude pitch).

And if you’re participating in interactive peer-to-peer sessions (like the sessions I facilitated at PCMA EduCon 2015) you are bound to meet and connect with potential clients. Smart suppliers and vendors know the value of building these kinds of relationships, and spend time cultivating them. Paying for a trade show booth but skipping the associated conference sessions? That’s throwing the baby out with the bathwater!

Instead of marketing to the conference tribe, why not join the conference tribe?

Satisfy crucial attendee needs with Give and Get

give and get: an illustration of two hands, one giving, the other receivingMaking deliberate and constructive connections among participants is a core goal of peer conferences, so I’m delighted to see that techniques with the same outcome in mind are beginning to be adopted at traditional events. For example, the March 2015 issue of the Harvard Business Review includes an excellent article “Leadership Summits That Work” by Bob Frisch and Cary Greene that focuses on creating effective conversations and outcomes at large and midsize company summits. In particular, Frisch & Greene describe an exercise, Give and Get, for making the most of internal organizational resources:

Give and Get

“Typically, [Give and Get] is part of a breakout session with anywhere from 30 to 60 people. Two charts, one labeled “Give” and the other marked “Get,” hang on opposite walls. On each chart, each participant is assigned a column with his or her photo, name, function, business unit, and location at the top.

In the Get column, each participant posts a card that completes this sentence: “If I could get help in one area that would make me and my team more successful in the coming year, it would be…” The card is like a classified ad, asking for a particular type of expertise or assistance. Perhaps someone needs help developing a product feature, reconfiguring a plant layout, or adjusting a customer contract to achieve a certain outcome. In the Give column, the participant posts a card that completes the sentence “If I could name one area in which my team and I have developed expertise that may be useful to others in the company, it would be…”

After all the Give and Get cards have been posted, participants are given Post-it notes and asked to circulate around the room. If a participant sees a Get that she or someone she knows could address, she leaves a Post-it with a message about how she might be able to assist. If she sees a Give that could be helpful to her, she places a Post-it with a message under the card.

Once participants have posted all their offers to assist and requests for help, they switch rooms with another breakout group and survey the Gives and Gets on those walls. If each breakout room holds 50 people, each participant will see 100 requests for help and 100 offers. Those 200 Gives and Gets typically generate hundreds of Post-its, creating a network of connections across locations, functions, and business units. After the meeting, all the Gives and Gets are recorded and distributed to the appropriate individuals for follow-up.”

Most organizations above a certain size (perhaps 100 – 200 employees) do not have effective methods for fully capitalizing on internal expertise and experience. Resources to solve a tough problem in one business unit may exist elsewhere in the company.  Give and Get provides a simple way for corporate summit attendees to connect with useful internal resources. This makes the organization more effective and self-sufficient.

Using Give and Get

Discovering fruitful connections is an essential component of participant-driven and participation-rich meetings. The Personal Introspective I facilitate at the end of peer conferences also leads participants to reflect on and plan follow-up with useful people they have met, via the fifth and last question that participants answer:

“Where and how will I get support?”

When I explain this question, I point out that during the conference participants may have discovered resources that can support the changes they want to make. These resources may be reference materials, they may be other conferences, local or online communities you can join, or, most commonly, people you’ve met. While they’re fresh in their minds, participants write down the names of resource peers and then seek them out to set up follow-up meetings or consultations. At corporate meetings, this is the sole outcome of Give and Get, and it’s a valuable one under the right circumstances. By contrast, a Personal Introspective also includes four other questions that, first, uncover desired personal and professional change that the conference may have inspired, and, second, build the next actions to work these changes into participants’ lives.

Use Give and Get to build a useful web of internal resources to support and resolve current internal issues of a medium to large organization, A Personal Introspective is a more general tool that helps participants from both single or multiple organizations to work on individual professional change outcomes and plans, as well as inventorying and connecting with resources available from conference peers. Either technique helps participants become more effective workers in their own right and also for their organization.

Three key kinds of learning at events—Part 2

pedagogy and andragogy: photograph of two men sitting on tiny chairs in a nursery schoolIn Part 1, I introduced three distinct categories of learning: factual information acquisition, problem-solving, and building a process toolkit, and gave examples of how typical desired meeting outcomes involve different mixtures of each category. Here’s a final example of the complex ways that multiple factors can affect learning and learning approaches. Let’s explore the differences between how children and adults typically learn: aka pedagogy and andragogy.

Pedagogy and Andragogy

In the 2014 post Meetings are a mess—and how they got that way I explained how we typically extend into adulthood the pedagogy we’re all exposed to as kids. The word pedagogy comes from the Greek paid, meaning “child” and ago meaning “lead”. So pedagogy literally means “to lead the child.”

The much less familiar term andragogy, first coined in the 1830s, has had multiple definitions over the years, but its modern meaning was shaped by Malcolm Knowles in his 1980 book The Modern Practice of Adult Education: From Pedagogy to Andragogy, based on the Greek word aner with the stem andra meaning “man, not boy” (i.e. adult), and agogus meaning “leader of.” Knowles defined the term as “the art and science of adult learning” and argued that we need to take into account differences between child and adult learners. Specifically, he posited the following changes as individuals mature:

  1. Personality moves from dependent to self-directed.
  2. Learning focus moves from content acquisition to problem-solving.
  3. Experience provides a growing resource for their learning activity.
  4. Readiness to learn becomes increasingly aligned with their life roles.
  5. Motivation to learn is more likely to be generated internally than externally.

My journey

My professional life journey illustrates all these transformations. School force-fed me a concentrated diet of science and mathematics. Besides making a broad decision to study the sciences rather than the arts, I had very little say in what classes I took. Since then:

  1. My subsequent career path—elementary particle physics research, running a solar manufacturing business, teaching computer science, IT consulting, and, most recently, meeting design—displays a steady movement from doing what I was told I was able to do to what I chose to pursue for my own reasons.
  2. As a physicist, much of my work depended on what I learned at school, university, and academic conferences. As my experience grew, my professional work became increasingly centered on creative problem-solving for clients.
  3. In academia, I relied chiefly on classroom learning. Over time, my 30+ years of experience became key to my effectiveness as a meeting designer and convener.
  4. Discovering that I love bringing people together motivates learning what I need to know to perform my work well.
  5. Today, financial factors play a smaller role in determining how much I work. It’s my mission to share what I think is of value that drives my desire to continue to learn how to improve my effectiveness and scope.

Take a moment to review your own professional life. Do Knowles’s maturation concepts reflect differences in how you learned in school and now learn as an adult?

Mature active learning

Of course, just as there isn’t a clear boundary between childlike and adult behaviors, there’s no clear-cut distinction between pedagogy and andragogy. Both terms encompass motivations and contexts for learning. It’s most accurate to view them as endpoints on a spectrum of learning behaviors. Nevertheless, Knowles’s five assertions, each positing progression from passivity to action, provide critical insight into why active learning becomes an increasingly important learning modality as we mature.

Too many events still use child-based pedagogical instead of adult-centered andragogical modalities. By concentrating on the latter, we can improve the effectiveness and relevance of the learning we desire and require from our face-to-face meetings.

Photo attribution: Flickr user agent_ladybug

The internet is running out of…stuff

the internet is running out of stuff: illustration of a car gas gauge on emptyThe day we’d hoped would never come is finally here. The Internet is running out of … stuff.

After years of not turning off the Internet when you shower and Internetting a little too long when you brush your teeth, we’re now at something of a crossroads.

Data reservoirs are at record lows, and we’ve already dipped into our emergency meme supply. I’m not sure how much more plainly I can say this, but there are dark days ahead for the information superhighway.

It’s not too late to change things – but we must take measures to protect what little remains of this precious resource.

If your street address ends in an even number, try to use the Internet only on Sundays and Thursdays. If it ends in an odd number, try Tuesdays and Saturdays.

When you’re connected to the Internet, try to limit your use to 15 minutes per site, per day.

The sad truth is – these measures may not be enough. If we don’t get more Internet soon, guess what’s going to come out of your Internet tubes when you turn on the power?

Nothing. Absolutely nothing.

Let’s do what we can now to ensure an Internet full of stuff for our children and our children’s children.

Thanks.

Brett

[No, I didn’t write “the internet is running out of stuff” but I feel it deserves a wider audience than just the readers of the Dreamhost newsletter, which I only receive because this very website is hosted on Dreamhost’s fine sturdy shoulders. Or head. Forearms? Whatever.]

Three key kinds of learning at events—Part 1

three key kinds of learning: an illustration of a computer keyboard with the shift key replaced by a green "learn" key. Photo attribution: Flickr user jakerustWhen asked, just about everyone mentions learning as a key reason for conference attendance.

So, given the clear importance of learning at events, it’s surprising that we lump distinctly different activities into the single word “learning”. Perhaps this reflects the reality that learning acquisition is a largely unconscious process, in the same way our casual familiarity with snow leads us to possess far fewer words for it than the Inuit. Whatever the reasons, it’s useful to distinguish between three different categories of learning:

  • factual information acquisition;
  • problem-solving; and
  • building a process toolkit.

Factual knowledge acquisition

Factual knowledge acquisition involves what it sounds like — learning factual information.

Multiplication tables, names and typical dosages of medications, foreign language nouns, and the millions of facts that we don’t even know we know until someone asks us.

It also includes sensory knowledge.

The ability to recognize whether a skin lesion is benign, the sound of Mahler’s Second Symphony, the feel of satin, the smell of a skunk, or the taste of rhubarb.

Problem-solving

Problem-solving calls for a different level of learning. In essence, it requires noticing or discovering relationships between pieces of information and using these associations to infer answers to relevant problems. Problem-solving provides useful process that operates on our knowledge.

Building a process toolkit

Building a process toolkit is an even higher form of learning. After all, in many situations—for example, multiplying two 4-digit numbers using paper and pen—problem-solving is rote. But developing novel process frequently challenges our best minds. This can take a long time, as illustrated by the growth of scientific understanding over millennia. Whether we construct our own process or appropriate useful process developed by others, building a collection of processes that are relevant to our lives is perhaps the most powerful kind of learning we can perform.

I make these distinctions because any specific instance of learning incorporates a different mixture of each category. To complicate things further, the effectiveness of each kind of learning is influenced by disparate factors. As a result, books about learning tend to contain a bewildering variety and quantity of information about aspects of learning.

Some examples

Training workers

Consider training workers to determine whether an applicant is eligible for government benefits. This could involve many days of teaching a large number of complex requirements. Success might be defined as being able to consistently understand, remember, and apply the correct requirements for each applicant. Such learning will concentrate on acquiring relevant factual knowledge plus the capacity to follow a defined process determined by senior administrators. Some important factors are:

  • retention of key knowledge;
  • maintaining the level of accuracy necessary to make correct decisions; and
  • the ability to recall relevant material over time.

Developing graduate students

Compare this with the mysterious multiyear process by which some graduate students develop from novice researchers into leading practitioners in their field, which includes attending numerous conferences. This involves all three categories of learning:

  1. Obtaining a wide range of relevant and not-obviously-relevant knowledge;
  2. Comfort and familiarity with the discipline’s existing body of processes and problem-solving; and
  3. Developing a toolkit of novel processes that can, hopefully, extend the field further.

While the government workers need to concentrate on retaining well-defined information, the researchers will likely acquire far more information than ultimately needed to make an advance or breakthrough. Consequently, graduate students need to learn how to refine—both narrow and broaden—their focus on a wide range of information. They constantly make decisions on what they will concentrate on and what they will, possibly temporarily, put aside. The capacity to do this well, combined with the ability to effectively problem-solve and develop novel processes defines successful learning in this situation.

Learning at meetings

So when we talk about learning at meetings, it can be very helpful to be specific about the kind(s) of learning that are desired. Trainings focus on the first two categories I’ve described. More powerful forms of learning—typically experiential process that introduces tools that can be applied in a variety of future situations—incorporates all three.

In Part 2 of this exploration of learning, I’ll share a final example of the complex ways that learning and learning approaches can be affected by multiple factors, specifically the differences between how children and adults typically learn.

Photo attribution: Flickr user jakerust

Boredom is just a state of mind

boredom is just a state of mind: photograph of a bored woman sitting in a store. Photo attribution: Flickr user spyrospapaspyropoulos

1969

I am a nineteen-year-old college student, talking with friends in my 500-year-old room above the entrance to Merton College, Oxford. The world up to this point has been a fascinating place, full of interesting things to learn, and new experiences to have. But today, something feels different.

“I’m bored,” I announce.

Cathy, a first-year history student from St. Hilda’s, looks at me.

“I think boredom is just a state of mind,” she says.

And, immediately, I know she’s right.

2015

Eckhart Tolle, in his book Stillness Speaks, calls boredom the mind’s hunger. He points out that, typically, we escape from boredom by “picking up a magazine, making a phone call, switching on the TV, surfing the Web, going shopping,” etc.

I still feel bored from time to time. And sometimes, I’ll do what we mostly do: distract myself by “doing something” that primarily involves the thinking mind. But, thanks to that moment with Cathy back in 1969, I know I have other choices about how I respond.

Noticing

Sometimes, noticing my boredom is a trigger to remind me to embrace it, and become at ease with the state of “not knowing” what I “might” or “should” be doing. Eckhart suggests you:

“…stay bored and restless and observe what it feels like to be bored and restless. As you bring awareness to the feeling, there is suddenly some space and stillness around it, as it were. A little at first, but as the sense of inner space grows, the feeling of boredom will begin to diminish in intensity and significance. So even boredom can teach you who you are and who you are not.”

The body

Or, I can go into my body:

“Feel the energy of your inner body. Immediately mental noise slows down or ceases. Feel it in your hands, your feet, your abdomen, your chest. Feel the life that you are, the life that animates the body.

The body then becomes a doorway, so to speak, into a deeper sense of aliveness underneath the fluctuating emotions and underneath your thinking.”

Choosing activity

Or, if I want to “do something” I can choose an activity that embodies flow:

“Artistic creation, sports, dance, teaching, counseling—mastery in any field of endeavor implies that the thinking mind is either no longer involved at all or at least is taking second place. A power and intelligence greater than you and yet one with you in essence takes over. There is no decision-making process any more; spontaneous right action happens, and ‘you’ are not doing it. Mastery of life is the opposite of control. You become aligned with the greater consciousness. It acts, speaks, does the works.”

It is possible to discover and rediscover that a “bored person” is not who you are.

Boredom is just a state of mind.

Photo attribution: Flickr user spyrospapaspyropoulos

Trapped in a giant trash compactor? You always have a choice.

You always have a choice: screenshot from the Star Wars movie scene in the garbage compactorYou know, you always have a choice.

So we’ve just broken Princess Leia out of the holding cell but we’re trapped in the detention corridor under heavy fire. The Princess (gosh, she’s beautiful) gets it into her head to escape through a garbage chute, and we end up in a large room full of—what else?—garbage.

The smell is terrible.

There’s a sudden ghastly moan and a huge tentacle grabs my leg and drags me under the muck! I’m just about to drown when a loud grinding sound scares the monster away. That’s the good news. The bad news is: There’s no way out, and the room just got a whole lot smaller!

Most people would be panicking at this point. Let me put it this way; I’m only spared embarrassing myself in front of The Princess because the room already stinks to high heaven. And that’s when Han demonstrates that you always have a choice in how you look at life’s problems.

Does he shriek about how we’re about to be crushed to death? Does he yell that he should never have agreed to fly us to Alderaan?

No.

He shouts “One thing’s for sure. We’re all gonna be a lot thinner!

The guy never gives up. And we made it out alive.

I have to admit, I’m kinda warming up to the big lout.

Why traditional conferences are dying like music albums

conferences are dying like music albums: a photograph of many long-playing records in their album covers, stacked on their edges on shelves. Photo attribution: Flickr user mariacasaTraditional conferences are dying like music albums.

Remember the Compact Disc [CD]? Or, if you’re old enough, like me, the long-playing record [LP], aka “vinyl” records?

For many years, the music industry primarily sold “popular” (i.e., short form) music as rigid collections of individual tracks. If you liked something you heard on the radio and wanted to buy it, the music industry forced you to buy the artist’s “album”, which often contained many other pieces of music you didn’t care for. Unless the track you liked was released as a “single” (for which you paid a premium), you couldn’t buy it by itself.

We all know what happened. CD ripping, and later the internet, made it possible for the music lover to pick and choose her music purchases one track at a time. Adore four tracks on a Manu Chao album? Just buy those four!

Why did this happen? Because great music albums that tell a compelling musical story from one track to the next are the exception rather than the rule. Most albums are disembodied collections that, apart from perhaps the artist’s and producer’s minds, have no perceivable flow from one track to the next.

Traditional meetings are also collections of disembodied sessions. But they have not changed in the same way.

Conference albums

With rare exceptions, we still buy a conference album: a rigid set of predetermined sessions and speakers. Yes, you can skip a session you don’t like, but you still have to pay for the whole thing. Attendees are interested in, at most, the content of less than half the sessions offered. Often the worthwhile percentage is much lower.

I don’t know how to increase the proportion of great sessions at traditional events. Why? It turns out that asking attendees and/or program committees to choose the conference sessions they want to attend before the event doesn’t work.

But I and thousands of other meeting organizers do know how to create a conference program that maximizes the match between what their attendees want and need, and what is offered. And the steady rise in popularity of participant-driven conference designs like Conferences That Work continues all over the world.

Conference playlists

Just as the album has been replaced as the unit of music consumption by the customized playlists created by each listener, participant-driven events build on-the-fly, crowd-created sessions that maximize learning and connection.

In addition, most participant-driven event designs include a story structure. A conference arc, that turns the entire attendee experience into something coherent with an intimate beginning, middle, and end. So you can get the conference music you like in a framework that supports the discovery and delivery of:

  • relevant important learning;
  • in-depth connection with relevant peers; and
  • time to reflect and connect about what has been learned and what the community wants to do next.

LPs and CDs came from a time when the music industry ruled the roost. The industry was the gatekeeper of who made it onto plastic media; the underlying message was, “We know what’s best for you—and you don’t have any choice anyway.” The music industry has been doing everything possible to hold on to this profitable message and delivery model for many years, and yet, as the world changed and it became possible for individual artists to get their music out without the industry’s help, the power of the music biz has shrunk to a fraction of what it once was.

Peer conferences meet participants’ wants and needs

The parallel holds for every meeting organizer. With rare exceptions, the traditional conference album is dying. Peer conferences offer anyone the opportunity to create events that truly meet participants’ wants and needs. The good news is that they still need all the logistical support of traditional meetings, together with a few new requirements: competent facilitation, different room sets, and new marketing approaches. So there are still just as many opportunities for meeting business; only the rules have changed.

You may want to familiarize yourself with the new rules. Otherwise, you’re in danger of trying to sell conference CDs when your market is buying playlists.

Photo attribution: Flickr user mariacasa