Sadly, resolutions rarely work. In 2016 I wrote about what I call the New Year’s Resolutions Effect. [My example was noticing that thousands of people chose to read my old post about cleaning up email on your iPhone every January.] I shared Tom […]
Event innovation has to be more than giving attendees souvenirs. Instead, extend your event brand with innovative formats, so those souvenir T-shirts will become something that people will hang onto for years!
All too often, clients planning an event don’t spend enough time making hard but important event choices.
These days I am blessed with clients who are a joy to work with. But that wasn’t always true. Here’s how I learned to attract great consulting clients.
Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. It ain’t necessarily so. How we got here The massive disruption of in-person events since March 2020 […]
For better meetings, we need to focus on learning, not education. Yes, sometimes, cultural or professional “requirements” mean we have to provide education. That’s so we can “certify” that we’ve educated attendees to some prescribed standard. But is that all our […]
I’m noticing that event promoters are increasingly using the word “unconference” to describe traditional conferences. . Please stop doing this! There’s a big difference between unconferences and traditional events. Here’s how Wikipedia defines an unconference: “An unconference is a participant-driven […]
Far too much money is spent on meeting glitz at the expense of good meeting design. Seth Godin makes an analogous point in this post… Good writing is cheaper than special effects “In movies, that’s obvious. It costs far less […]
Is the end of an event important? It’s complicated. years ago, I wrote about how to create especially memorable events. Including many different kinds of short experiences during our meetings, allows us to hack the peak-end rule to maximize the impact of […]
What is humans’ true superpower? [Hint: We’re not more intelligent than other species.] We can make a strong case that humans’ true superpower is social learning. Why am I writing about social learning on a blog that’s (mainly) about meeting design? Because social […]