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Search Results for: seth godin

Why trust is the deciding factor in whether I attend your conference

April 28, 2025April 28, 2025 Adrian SegarEvent design

Do I trust you? I live in rural Vermont, so if I want to go to an in-person conference that isn’t close to me, I need to get on an airplane. The closest airport to me is a two-hour drive. […]

event marketingtrust

Learn how to transform conferences with my meeting design workshop

December 16, 2024December 19, 2024 Adrian SegarEvent design, Event professionals

If you are serious about improving your conferences, my meeting design workshop can be the game-changer your organization needs. Here’s what happens at a typical one-day workshop. In a world where passive listening no longer satisfies attendees, traditional lecture-based conferences […]

workshop

The Surprising Reasons We’re Bad at Predicting the Future

September 9, 2024September 9, 2024 Adrian SegarSoapbox, Technology

There’s no shortage of confident futurists. Unfortunately, based on results, we’re not particularly good at predicting the future. Why is Predicting the Future Important? Predicting the future has become increasingly vital as the pace of change in human societies accelerates. […]

Technology

Why organizations fear connecting

April 15, 2024April 11, 2024 Adrian SegarAssociations, Event design, Facilitating Change, leadership

Seth Godin points out that many organizations fear connecting because their leadership fears losing control. Even though the control they think they have is a myth. “Organizations are afraid of connecting. They are afraid of losing control, of handing over […]

changeconnectionimpact

Connect the dots not collect the dots

August 21, 2023August 22, 2023 Adrian SegarEvent design, Facilitating Change

Connect the dots, not collect the dots. How can we maximize the real value of a meeting? By maximizing how participants “connect the dots”—what they actually learn from their experiences at the meeting—rather than documenting what we or they think […]

evaluationsEvent designSeth Godin

Resolutions rarely work

January 2, 2023June 17, 2024 Adrian SegarFacilitating Change

Sadly, resolutions rarely work. In 2016 I wrote about the New Year’s Resolutions Effect. [My example was noticing that thousands of people chose to read my old post about cleaning up email on your iPhone every January.] I shared Tom Stafford‘s suggestion […]

intentionsNew Year's ResolutionsresolutionsSeth Godin

Event innovation, Disney, and souvenirs

October 24, 2022July 18, 2023 Adrian SegarEvent design

Event innovation has to be more than giving attendees souvenirs. Instead, extend your event brand with innovative formats, so those souvenir T-shirts will become something that people will hang onto for years!

Disneyevent brandinnovationsouvenir

Making event choices

August 15, 2022April 7, 2024 Adrian SegarEvent design

All too often, clients planning an event don’t spend enough time making hard but important event choices. What is engagement? A few months ago I designed and facilitated BizBash’s inaugural two-day leadership summit in Puerto Rico. 24 C-Suite executives discussed some […]

engagementevent choiceshard choicesmaking choicesmeeting designworking with clients

How to attract great consulting clients

August 1, 2022July 19, 2023 Adrian SegarConsulting

These days I am blessed with clients who are a joy to work with. But that wasn’t always true. Here’s how I learned to attract great consulting clients. It shouldn’t need to be said, but I’m going to say it […]

charging enoughclientsconsultingcreative workfeeslessons learnedtrustworking for freewritten contracts

Make the meeting bigger!

January 10, 2022July 27, 2023 Adrian SegarEvent design

Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. It ain’t necessarily so. How we got here The massive disruption of in-person events since March 2020 […]

betterbiggerlarge meetingsmeeting designsmall meetingssmaller meetings

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Thank you Adrian! I was skeptical at first of the conference format. But now I'm really glad that it was organized that way!Maria Nikolova, Fuchs Lab Manager, Rockefeller University

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