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Search Results for: seth godin

Resolutions rarely work

January 2, 2023December 29, 2022 Adrian SegarFacilitating Change

Sadly, resolutions rarely work. In 2016 I wrote about what I call the New Year’s Resolutions Effect. [My example was noticing that thousands of people chose to read my old post about cleaning up email on your iPhone every January.] I shared Tom […]

intentionsNew Year's ResolutionsresolutionsSeth Godin

Event innovation, Disney, and souvenirs

October 24, 2022November 28, 2022 Adrian SegarEvent design

Event innovation has to be more than giving attendees souvenirs. Instead, extend your event brand with innovative formats, so those souvenir T-shirts will become something that people will hang onto for years!

Disneyevent brandinnovationsouvenir

Making event choices

August 15, 2022November 28, 2022 Adrian SegarEvent design

All too often, clients planning an event don’t spend enough time making hard but important event choices.

engagementevent choiceshard choicesmaking choicesmeeting designworking with clients

How to attract great consulting clients

August 1, 2022November 28, 2022 Adrian SegarConsulting

These days I am blessed with clients who are a joy to work with. But that wasn’t always true. Here’s how I learned to attract great consulting clients.

charging enoughclientsconsultingcreative workfeeslessons learnedtrustworking for freewritten contracts

Make the meeting bigger!

January 10, 2022January 9, 2022 Adrian SegarEvent design

Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. It ain’t necessarily so. How we got here The massive disruption of in-person events since March 2020 […]

betterbiggerlarge meetingsmeeting designsmall meetingssmaller meetings

Focus on learning, not education

December 6, 2021December 5, 2021 Adrian SegarEvent design, Learning

For better meetings, we need to focus on learning, not education. Yes, sometimes, cultural or professional “requirements” mean we have to provide education. That’s so we can “certify” that we’ve educated attendees to some prescribed standard. But is that all our […]

Albert EinsteineducationLearningOscar WildeSeth Godinsocial learning

These aren’t the unconferences you’re looking for

October 4, 2021November 13, 2021 Adrian SegarEvent design

I’m noticing that event promoters are increasingly using the word “unconference” to describe traditional conferences. . Please stop doing this! There’s a big difference between unconferences and traditional events. Here’s how Wikipedia defines an unconference: “An unconference is a participant-driven […]

peer conferenceunconferenceunconferencesununconference

Good meeting design is cheaper than special effects

August 9, 2021August 8, 2021 Adrian SegarEvent design

Far too much money is spent on meeting glitz at the expense of good meeting design. Seth Godin makes an analogous point in this post… Good writing is cheaper than special effects “In movies, that’s obvious. It costs far less […]

alternative conference formatsgood meeting designinnovative conference formatsinnovative session formatsmeeting design

Is the end of an event important?

July 12, 2021July 12, 2021 Adrian SegarEvent design

Is the end of an event important? It’s complicated. years ago, I wrote about how to create especially memorable events. Including many different kinds of short experiences during our meetings, allows us to hack the peak-end rule to maximize the impact of […]

conference arcendendingevent closingsevent endingmemorablememorable eventspeak-end rule

Social learning is humans’ true superpower

June 7, 2021March 29, 2022 Adrian SegarEvent design, Learning

What is humans’ true superpower? [Hint: We’re not more intelligent than other species.] We can make a strong case that humans’ true superpower is social learning. Why am I writing about social learning on a blog that’s (mainly) about meeting design? Because social […]

humankindRutger BregmanSeth Godinsocial learningsuperpower

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