“Design is how it works” is the favorite thing Apple software engineer Ken Kocienda heard Steve Jobs say.
“Most people make the mistake of thinking design is what it [a product] looks like. People think it’s this veneer—that the designers are headed this box and told, “Make it look good!” That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.“ —Steve Jobs, The Guts of a New Machine, 2003 New York Times interview
If only we applied Steve’s insight to event design.
So we’ve just broken Princess Leia out of the holding cell but we’re trapped in the detention corridor under heavy fire. The Princess (gosh, she’s beautiful) gets it into her head to escape through a garbage chute, and we end up in a large room full of—what else?—garbage.
The smell is terrible.
There’s a sudden ghastly moan, and a huge tentacle grabs my leg and drags me under the muck! I’m just about to drown when a loud grinding sound scares the monster away. That’s the good news. The bad news is: There’s no way out, and the room just got a whole lot smaller!
Most people would be panicking at this point. Let me put it this way; I’m only spared embarrassing myself in front of The Princess because the room already stinks to high heaven. And that’s when Han demonstrates that you always have a choice in how you look at life’s problems.
My daughter Cara and her kids joined us last week at our home in Vermont. We ended up spending most of our time goofing around:
How we decide is important because it greatly determines what we decide. Last week we made superficial decisions. That’s a recipe for relaxation and fun—and who doesn’t need some of that!
When it comes to making decisions about meetings, however, many meeting professionals stick with old familiar formats. Keynote, plenary, panel, breakout, social; rinse and repeat. That decided, they concentrate on the logistics: F&B, decor, etc.
Here’s Seth Godin’s take on this approach:
Sometimes, it seems like all we do is make decisions.
Most of those decisions, though, are merely window dressing. This color couch vs. that one? Ketchup or Mayo? This famous college vs. that one? This nice restaurant vs. that one? This logo vs. that one?
Genuine choice involves whole new categories, or “none of the above.” Genuine choice is difficult to embrace, because it puts so many options and so many assumptions on the table with it.
There’s nothing wrong with avoiding significant choices most of the time. Life (and an organization) is difficult to manage if everything is at stake, all the time.
The trap is believing that the superficial choices are the essential part of our work. They’re not. They’re mostly an easy way to avoid the much more frightening job of changing everything when it matters. —Seth Godin, The Illusion of Choice
We have known for a while now that traditional formats are not the best ways for attendees to engage, learn, and connect. The increasing popularity and success of social production (e.g. Wikipedia, Linux, Kickstarter, etc.) parallels the growing adoption of innovative participant-driven and participation-rich meeting formats. Meeting planners now need to take on the “frightening job” of changing conference models to those that give participants real choices about what, how, and with whom they engage, learn, and connect.
There’s a time and place for making superficial decisions. (Like last week!) But when we concentrate on the superficial at the expense of the important when planning our meetings we are doing a disservice to those who spend significant resources of time and money to attend.
We can do better. Yes, it’s scary. But we owe it to our clients.
Shop window photo attribution: Flickr user orinrobertjohn
…there’s another reason Google decided to put its RSS reader to death. According to Mountain View, most of us simply consume news differently now than when Reader was launched…
…No matter what Mountain View says about changing user habits, though, both Now and Plus do one thing: They keep you in Google’s world. It’s a de-emphasis of content source. In other words, rather than reading Cat Fancy religiously, you’re reading the Animals category religiously — a category populated by the sites Google’s products think you’ll enjoy most [emphasis added].
In other words, Google says it can do a better job choosing what we read than we can. If you’re cynical, you might interpret this move to be Google’s way of keeping you in GoogleWorld, surrounded by the ads that supply most of Google’s profits. (Yes, I know there are no ads on Google Plus. Yet.)
Now I’m not disputing that Google does a fantastic job in some areas: Search and Maps come immediately to mind. But I’ve seen no evidence to date that Google (or other single source for that matter) is capable of serving me content that’s better than what I can actively discover myself.
Meta-curation We all need help these days to discover important content and ideas online—and how we define “important” is unique to each of us. I, and I suspect most people, rely on a mix of human-curated sources. Mine cover around eighty sources on topics like meetings and events, associations, news, tools, play, facilitation, privacy, copyright, networking, business, politics, personal development, consumer issues, philanthropy, Apple news, and a number of “interesting stuff” sites. Yours will be different. Jon Udell calls this approach meta-curation.
I’ve written here and here about my skepticism of conference curation. Individual participants want different things from events, and predetermined conference programs are a poor way to satisfy attendee needs. In my experience most conference attendees, when given the power to determine what they wish to experience at an event, relish the opportunity. The tragedy is that still so few meetings these days allow attendees to make this choice.
From this perspective, moves like Google’s are a small step backwards toward a world with less control. Removing a tool that allows us to monitor a collection of online information sources that each of us selects incrementally reduces our options. In this case, luckily, there are alternatives to Google Reader available (though I still haven’t found one I like as much). But restricting choice, whether it concerns online meta-curation or conferences’ responsiveness to real participant needs is something that should concern us all.