Please remember what you were about to forget

Japanese busNot long ago, my friend Jeremy Birch told me about the recorded announcement you hear—in English—when Japanese buses approach a bus stop:

“Please remember what you were about to forget.”

No, Japanese bus companies are not promoting distributed practice, where learning activity is spread out over time to improve overall learning (chapter 4 of The Power of Participation has more on this).

Instead, they are merely reminding people who are getting off the bus to check for anything they may be leaving behind.

Nevertheless, I like the (probably unintended) playful construction of “Please remember what you were about to forget”.

And perhaps, having typed it a few times here, I’m a little more likely to carry it out…

Thank you


Thank you.

Six years ago I started this blog, one in a hundred million on the exploding internet. No one visited for a while except search engines. I posted one, sometimes two, articles each week. Slowly visitors grew, readers like you.

This is my 400th post, and this year I expect close to 10,000,000 page views of Conferences That Work. I am grateful for your support. Yes, I do the work I do from mission, a love of facilitating connection between people.

But if I hadn’t received the feedback that you’ve given me, sustaining my belief that others care about this work, that it’s important to you too, I would have probably abandoned this path and explored a different journey.

Thank you for reading, connecting, interacting, and meeting in all the myriad ways we now have at our disposal. If we haven’t met yet, let’s make a date in the future. And let’s look for opportunities to deepen existing relationships too.

With love and best wishes,

Adrian Segar

Conferences That Work stats as of 11-26-15

The internet is running out of…stuff

ad-70507_1920The day we’d hoped would never come is finally here.

The Internet is running out of…stuff.

After years of not turning off the Internet when you shower and Internetting a little too long when you brush your teeth, we’re now at something of a crossroads.

Data reservoirs are at record lows, and we’ve already dipped into our emergency meme supply. I’m not sure how much more plainly I can say this, but there are dark days ahead for the information superhighway.

It’s not too late to change things – but we must take measures to protect what little remains of this precious resource.

If your street address ends in an even number, try to use the Internet only on Sundays and Thursdays. If it ends in an odd number, try Tuesdays and Saturdays.

When you’re connected to the Internet, try to limit your use to 15 minutes per site, per day.

The sad truth is – these measures may not be enough. If we don’t get more Internet soon, guess what’s going to come out of your Internet tubes when you turn on the power?

Nothing. Absolutely nothing.

Let’s do what we can now to ensure an Internet full of stuff for our children and our children’s children.



[No, I didn’t write this but I feel it deserves a wider audience than just the readers of the Dreamhost newsletter, which I only receive because this very website is hosted on Dreamhost’s fine sturdy shoulders. Or head. Forearms? Whatever.]

Cheer up-it’s normal to be less popular than your friends on social media!

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Do you have fewer Twitter followers than the folks who follow you?

If so, cheer up, it’s normal, thanks to the magic of simple statistics! You are more likely to be a friend of a popular person simply because he or she has a larger number of friends. So, on average, your followers are likely to have more followers than you do.

Feel better?

For a more detailed explanation, read this Scientific American article by John Allen Paulos.

Photo attribution: Flickr user seraphimc

How to add participation into a traditional conference and market it

One of the most common questions I’m asked is how to add participative elements into existing events and market them effectively. The Medical Group Management Association will be doing just that at their 2011 PEER conference (estimated 800 attendees).

Even MGMA’s choice of name for the conference echoes the event’s theme of “directing the conversation”: PEER, a neat acronym for Participate, Educate, Experience, Relate.

Conference marketing

Take a look at how the PEER themes are carefully woven into the conference brochure (click image to view).

MGMA PEER brochure

What do you think of MGMA’s design and marketing?

Full disclosure: MGMA is a client of Conferences That Work.

Jerry Weinberg’s Ten Laws of Pricing

soc100dpiIn March I posted a summary of Jerry Weinberg’s ten laws of trust, taken from his brilliant book, published twenty-five years ago and still in print: The Secrets of Consulting: A Guide to Giving & Getting Advice Successfully. It was clear from the response that many people hadn’t heard about Jerry’s work.

Today I was thinking about adjusting my consulting rates, and remembered that Jerry has a lot to say on this subject too. Understanding his Ten Laws of Pricing made it easy for me to set fees for my work, and, more importantly, helped me feel comfortable with the role of money in my professional life. #2 alone gave me the confidence to bill an additional six digit income during my IT consulting career, and #9 makes setting your rate for billing or being charged anything a snap.

So here are Jerry’s Ten Laws of Pricing. If you like them and want to know more, do yourself a big favor and buy his book!

  1. Pricing has many functions, only one of which is the exchange of money.
  2. The more they pay you, the more they love you. The less they pay you, the less they respect you.
  3. The money is usually the smallest part of the price.
  4. Pricing is not a zero-sum game.
  5. If you need the money, don’t take the job.
  6. If they don’t like your work, don’t take their money.
  7. Money is more than price.
  8. Price is not a thing, it’s a negotiated relationship.
  9. Set the price so you won’t regret it either way. (Also known as the Principle of Least Regret.)
  10. All prices are ultimately based on feelings, both yours and theirs.


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One of the oddities that permeate the English language is the dual meanings of the verb “to act”:

  • to do something.
  • to pretend to do something.

When you act, which meaning fits?

Image attribution: Flick user vancouverfilmschool

Three things conference attendees really want to know about each other

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Connections with people are formed by our experience with them over time. (Yes, Buddhists and Taoists, the present moment is our only reality, but we still experience it through the filters of the history and desires in our brains.) Besides learning about people we’re with though our direct experience, we discover more by listening to their descriptions of their past and present experiences and their hopes for the future.

The first thing that happens at Conferences That Work is a roundtable, where each attendee answers the following three questions (there are no wrong answers!) to the group:

  • How did I get here? (past)
  • What do I want to have happen? (present & future)
  • What experience or expertise do I have that might be of interest to others? (past & future)

As people, one by one, answer these questions they share their past, present, and future with everyone in attendance. Each person opens a window through which the time line of their life can be seen more clearly. This sharing provides the foundation for connections to be deepened during the conference that follows.

Image attribution: Flickr user houseofsims