How to add participation into a traditional conference and market it

A common question people ask me is how to add participation into existing events and market them effectively. The Medical Group Management Association will be doing just that at their 2011 PEER conference (estimated 800 attendees).

Even MGMA’s choice of name for the conference echoes the event’s theme of “directing the conversation”: PEER, a neat acronym for Participate, Educate, Experience, Relate.

Conference marketing

Take a look at how the conference brochure carefully incorporates PEER themes (click image to view).

add participation MGMA PEER brochure

What do you think of MGMA’s design and marketing?

Full disclosure: MGMA is a client of Conferences That Work.