What makes attending conferences worthwhile? As I described in Conferences That Work, the two most common reasons for attending conferences are to learn useful things and make useful connections. But there are numerous other ways that conferences provide value to stakeholders. In this post I’ll focus on, arguably, the most useful conferences we can design: those that solve participants’ problems.
A useful taxonomy of problems
When thinking about solving problems, the Cynefin framework provides a helpful taxonomy of problem types. It’s useful because each Cynefin domain requires a different problem-solving approach. Cynefin describes five domains, usually named as: obvious, complicated, complex, chaotic, and disorder. Check out the above Wikipedia link to learn more about them.
As we’ll see:
Traditional conferences support, to some degree, solving participants’ obvious and complicated problems.
Peer conferences improve this support by allowing participants to share their top-of-mind problems in real time and leverage peer resources to get solutions.
Designing experiments into our conferences allow participants to explore solutions to complex problems.
How to help solve participants’ obvious, complicated, and complex problems at conferences
Here’s a little more detail on the obvious, complicated, and complex problem domains. For each domain, I’ll include examples of meeting processes you can use to satisfy participants’ problem solving wants and needs.
Obvious problems (“known knowns”) have known solutions, often called “best practice”.
For example, how do I:
Determine what employee data to store in the human resources system?
Provide frequent and timely feedback to my staff?
Maximize milk production on a New England dairy farm?
Research a potential client’s financial background?
These examples might remind you of the kinds of topics that routinely appear as the titles of traditional conference sessions. That’s because these are problems to which experts know the answers, or, at least, have plenty of good advice to share. Their expertise can, therefore, be shared with participants via traditional presentations.
Sadly, traditional lecture-style sessions are only good for solving participants’ obvious problems. What’s more, the session will be of little use unless the session content happens to match a participant’s current problem.
Peer conferences reduce problem solving limitations in the obvious domain, by allowing participants to influence the content and scope of meeting sessions in real time during the event. So it’s much more likely that participants’ top-of-mind obvious problems will be effectively addressed at a peer conference.
Unfortunately, the majority of our day-to-day challenges are not obvious. (That’s why we spend much more time and energy working on them than obvious problems.) Complicated problems (“known unknowns”) succumb to expert analytical judgment.
For example, how can I:
Unify my business’s unique branding and marketing needs?
Implement a customer relationship management system for my veterinary circus animal practice?
Provide the best guest experience at my Airbnb castle rental?
Evaluate event production company abilities for a game-changing event I’m planning?
Traditional conference lecture-format sessions provide almost no time for solving participants’ complicated problems. Typically, complicated problems can only be addressed up during a question and answer period at the end of the session, when there is little time to perform the kind of analysis a session expert might be able to supply.
Interactive conference sessions allow more opportunities for participants to share specific complicated problems and get targeted advice. However, few presenters incorporate significant interactivity into their sessions, and this format is more the exception than the rule.
Once again, peer conference sessions provide significantly more ways to solve participants’ complicated problems. There are two reasons for this. First, as above, peer sessions are far more likely to address the actual problems participants are currently facing. And second, peer session formats use the resources in the room — not just the session leadership — to uncover and resolve top-of-mind participant problems. (For more information on how to do this, see my book Event Crowdsourcing: Creating Meetings People Actually Want and Need.)
Complex problems (“unknown unknowns”) are even harder to resolve.
Don’t really know what questions to ask to start; and
Cannot accurately predict what the consequences of action would be.
Unlike the obvious and complicated domains, we have to approach complex problems by doing experiments. Cynefin describes this process using the word trio [probe–sense–respond], as opposed to the trios for the obvious [sense–categorize–respond], and complicated [sense–analyze–respond] problem domains.
Complex problems have to be tackled in the same way that scientists use experiments to probe the world around us and gradually build understanding of it.
Thus exploring complex problems requires a probing experiment, from which we observe outcomes, and then, with our understanding perhaps slightly improved, we probe in an appropriately different way again. With persistence and luck, over time we may be able to formulate some helpful responses to the problem.
It may seem strange to run experiments at conferences, but I’ve participated in (and designed) a few conference experiments over the years, and have invariably found them to be some of the most interesting and illuminating meeting experiences I’ve ever had.
The Solution Room creates a host of simultaneous small group problem-solving experiments, designed to support the solving of participants’ current challenges in a single session.
Finally, there are conferences that are entirely experiments!
In the meetings world, the most well known are the series of EventCamps that were held around the world between 2010 and 2014. These were volunteer-run, meeting experiments that explored a wide range of meeting and session formats and technologies. For example, we designed and held some of the earliest hybrid meetings, and introduced the meeting industry to peer conferences, gamification, improv, sustainability issues, and many other, now common, meeting components. These events made a profound impression on pretty much everyone who participated. Many of the people I met remain friends today.
Since 2016, I’ve been participating in the annual, invitation-only Meeting Design Practicum conferences that have been held all over Europe. A rotating crew of two or three volunteers organize these wonderful events. They plan an experimental program and ask participants to contribute in various ways, but are the only people who know the entire program in advance. Truly a unique and different experiment each year!
Conferences that are entire experiments are rare because they are risky. Experiments, by definition, have unpredictable results, which means they may “fail” to produce “desirable” outcomes. The understandable default assumption for most meeting industry clients is that their meetings are “successful”, and clients who are willing for “success” to include novel learning from innovative experiments are rare.
Nevertheless, whether held by the meeting industry for itself or for clients, meeting experiments provide the potential for the participants to work on some of their most difficult problems, those that are complex. Bear this in mind if you see an opportunity to create experimental sessions or events!
Solve participants’ problems!
Whatever kind of conference you design, remember the value of incorporating sessions and formats that solve participants’ problems. It’s no accident that the experiment-rich Solution Room is the most popular and highly rated plenary I offer. Give your participants opportunities to solve their top-of-mind problems at your meetings and you’ll make them very happy!
Image attribution: Cynefin illustration by Edwin Stoop (User:Marillion!!62) – , CC BY-SA 4.0
Twenty-five years ago I was a college professor who spent hours preparing classes, fearful that students would ask me a question I couldn’t answer. And when I started convening and speaking at conferences I was scared of being “on stage”, even in front of small audiences.
CoffeeGate Two hundred people arrived for the opening breakfast at a 2015 Canadian conference to discover There Was No Coffee. The young first-time volunteer staff had forgotten to brew it.
Three days later, people were still grumbling about CoffeeGate. I bet that even today, if you asked attendees what they remembered about the event, most would immediately recall the There Was No Coffee moment. A memorable moment, yes, but not a good one.
Experienced meeting planners know that every meeting has its share of unexpected surprises. While some thrive on the adrenaline rush of dealing with them, most of us work to minimize surprises by anticipating potential problems and developing appropriate just-in-case responses.
Minimizing surprises like CoffeeGate is default behavior for meeting planners. We do not want poorly planned and/or executed events, because the inevitable result will be unhappy attendees and chaos of one kind or another.
Surprising Meetings But not all meeting surprises are bad. Because meeting professionals want to minimize the likelihood of unexpected surprises during execution of the events, there’s a tendency to unconsciously minimize planned surprises for the attendees. And that’s unfortunate — because planned surprises are one of the most wonderful ways we can improve attendees’ experience of the event!
I’ve just returned from a wonderful 48-hour whirlwind of experiments and play with 30 meeting designers in Utrecht, The Netherlands. We came from Europe, South America, Slovakia, and the U.S. (me) to learn, share, and connect at the first Meeting Design Practicum, hosted by Eric de Groot and his merry gang.
Similar in spirit to the many EventCamps that have been held around the world since 2010, the Practicum was a safe place for event professionals to experiment with techniques, approaches, ideas, and formats without the obligation and pressure of a “successful” outcome for a paying client. We met informally at an ancient Dutch fort, cooked meals together, did our own housekeeping, and quickly built an intimate community with connections that will continue to reverberate into the future.
I can’t give a complete survey of everything that happened at the Practicum. For one thing, I couldn’t attend every Practicum session because we often had to choose between simultaneous sessions. In addition, some of the important take-aways were already familiar to me, so I don’t include them here. Rather, I’ll share new insights that I made an impression on me during our three days together. I apologize for not attributing them to specific people; suffice it to say that every single participant brought important insights and contributions to our gathering.
Elementary meetings One of the great concepts Eric & Mike van der Vijver introduced in Into The Heart of Meetings was that of modeling portions or an entire event on the familiar format of what they call Elementary Meetings—such as weddings, legal trials, birth celebrations, etc. The Practicum provided several examples of this.
Our journey through the event was mapped onto a large wall “tree”, with our influences mapped onto the roots at the start, and our learnings added as leaves to the branches as the Practicum progressed.
Participants were given the opportunity to share a single short meeting design tip/trick. This was mapped onto the magic competitions of Asterix and Obelix where druids demonstrated their magic to the tribes. On several occasions, those of us offering magic disappeared into a small room, only to reappear wearing impressive druid beards. One at a time, introduced by a flourish played on a trumpet we shared our tips. At the end of the Practicum we chose the most useful tip, and the winner, Victor Neyndorff, took home the golden snouieknife (sp?).
Gardening Metaphors provide powerful ways to communicate, and I find them surprisingly difficult to discover. A delightful and effective metaphor for meeting design was shared early in the Practicum. Seeing the meeting designer as a gardener maps so many aspects of meeting design process onto the familiar act of gardening that enumerating the parallels is left as an exercise for the reader.
Objects From 2007-8 I was a participant in a year-long leadership workshop held over a dozen weekends. For our last meeting we were asked to bring a personal object and share its meaning and relevance to what we had learned and our experience. I found this a moving and bonding experience, as we told our stories, each linked to an object that we held in our hands or placed at the center of our group.
The Practicum reminded me of this format, thanks to a session on using objects at events. We concentrated on using individual objects with attributes that evoked a desired event theme, message, or mindset. One interesting aspect of this approach is that it could be used to replace the common practice of saturating the event environment with theme/message decor. Imagine—no more branded cocktail napkins needed! Another interesting suggestion was the use of two or more interacting objects: e.g. a mirror ball together with lights held by participants.
Improving a traditional presentation with closing Q&A Instead of moving straight into Q&A after a presentation, provide a short time for participants to share possible questions in small groups. This helps introverts get their just-as-good-as-anyone-else questions out, and provides a check for those wondering whether their question is a good one, or optimally phrased.
“Never trust a leader who doesn’t dance at the event party” I’ll let this stand without comment, except to say my experience bears this out.
A good question for pair-share “What motivates you the most?” An excellent question for energizing participants by reconnecting them with their personal passion.
Working with status-conscious leaders at events Some leaders are heavily invested in their personal status. At events, they may insist on speaking at length to everyone, even though their talk is widely considered by the audience to be a waste of time. This issue was discussed at one of the four Practicum “challenge sessions”. One possible solution suggested was to elevate the leader’s status, for example, by adding a short well-produced video showing the leader to best advantage. Once this is done, the leader may accept more interactive and interesting formats, such as being interviewed by some key participants with preplanned questions.
Relief from discomfort My philosophy when facilitating is to bring participants as gently as possible into situations or experiences that may be uncomfortable, but are needed to satisfy desired outcomes. During the Practicum we went through what was described as a Maori discussion format. We found an issue on which our group was roughly equally divided and, with the two groups standing facing each other, took turns arguing for our point of view using the format “YOU think that… WE think that…”
I found the format artificial and uncomfortable (not least because none of us had any idea of what the other members in our group actually thought). What was interesting to me was the next step, when we all came together, sharing hugs and reconnecting across the groups, followed by a debrief where we all lay down and spoke about the experience when we felt we had something to say (rather like a Quaker Meeting). The relief felt after the “confrontation” was much stronger than if we had used a less confrontational discussion format. The experience made me think that there may be times when it’s worth increasing the discomfort at some points of event process to improve post-discomfort bonding.
Escape Rooms On the last evening of the Practicum, we piled into cars for a mystery outing. Our destination was revealed to be an Escape Room, or rather three Escape Rooms.
We had an opportunity to cooperatively solve (or watch others solve) a myriad of physical and mental problems in order to either escape from a room or, in my case, to compete against another team in an identical room. I had heard about these rooms but never experienced one before. For a group to solve the puzzles, members had to communicate effectively with each other. Our group worked fairly independently, calling out or showing findings to the other members as we found clues and objects needed to increase our score or unlock further puzzles. I was told afterwards that our competitors were less effective at listening to each other, which is why we ended up “winning”. Video cameras watched us as we worked, though the staff told us that the video would be kept private.
I had fun working with my six first-time teammates!
The Escape Room experience is an effective way to expose existing or potential communication problems in a group, and it could be debriefed afterwards using video of the session. However, it might be a rather negative experience, as there’s certainly potential for intra-team conflict, so I’m not sure if it’s an optimum environment for what is usually called team building.
Conclusions I’ve shared just a few thoughts that were quickly stimulated by this unique event. As always, reading about an experience is a pale ghost of the experience itself. Just as important was the opportunity to reconnect and deepen relationships with old friends, and make some wonderful new connections. I hope that Eric and Co will be encouraged to do this again; I will be among the first to sign up!