750 posts

750 posts My WordPress dashboard tells me I’ve written 750 posts since I began this blog exactly thirteen years ago. At least one new post every week since 2009. I have a few thoughts.

Surprise and delight

If you had told me back in November 2009 that I would be posting on this blog every week for the next 13 years I would not have believed you. I’d be sure that I would have run out of things worth saying. Yet I am still writing weekly posts — over half a million words to date! — with a healthy set of new ideas biding their time in drafts.

Did I underestimate my creative ability? Could I not see that my lifelong curiosity would guarantee the ongoing discovery of new things to write about? Did my initial difficulty putting pen to paper convince me that I’d never be able to keep up the effort to write something new week after week?

Probably all of the above. Educated in a Victorian-era environment, I was taught that creative people were artists and poets, not scientists like me. As a lifelong learner, I’ve always been curious and asked questions, so it turned out I will always be learning new things about the world and myself, some of which may be worth sharing. And after struggling for four years to write my first book, it was natural to assume that writing would always be hard for me.

So I’m surprised and delighted that I still have something to say. However, whether I would have kept writing continually since 2009 depends on an additional factor.

Gratitude

In 2009, about a million new blogs were started. As far as I know, no one was blogging about meeting design. There weren’t any obvious ways to let anyone know what I was writing about. Googling “meeting design” returned hits about meetings for designers. In 2009, this website received a mere 24,238 page views. Was I wasting my time?

Well, apparently not. The following year somehow brought in over 400,000 page views. The popularity of this website grew steadily, and it now gets about five million page views annually, putting it in the top one million active websites.  Not bad for a niche site on a topic that few people ever think about!

And this growth has come about from tens of thousands of folks who have visited, subscribed to, and linked to my posts. ~1,300 subscribers get an email whenever I post. Social media, especially Twitter, brings significant traffic. And search engines are no longer flummoxed by the concept that people want well-designed meetings.

I am so grateful. Grateful to you: my subscribers, the folks who share my posts, and the thousands of people who have purchased my books. Without your engagement, support, and continuous encouragement, I would have given up long ago.

And, of course, I’m grateful for the friendships that have grown between us, the in-person and online experiences we’ve had together, and the community that we’ve developed over the years.

Love

Speaking of community brings me to love. Yes, love. We don’t talk much about love in the professional sphere. Isn’t it a little unseemly? Expression of pleasure and happiness is okay, but being genuinely effusive about loving your work might be awkward.

And, sure, most of us—me included—have spent time or are still spending time doing work that we really don’t fundamentally love. Which is a shame, even if it’s virtually unavoidable.

I have been blessed with finding work that I truly love to do.

(No, not every minute of every day of course. Writing posts, for example, isn’t always the most pleasant activity when you’re driven to share something new just about every Monday morning.)

For the last thirteen years, designing and facilitating hundreds of events, writing books that have influenced how meetings are thought about and held, and sharing a growing body of (now) 750 posts have been a privilege and a pleasure!

I love what I’ve done, the community that has made it possible, and the possibilities of an unknown future.

What more could I want?

I love you all.

Three ways to create truly surprising meetings

Three ways to create truly surprising meetings

CoffeeGate

Two hundred people arrived for the opening breakfast at a 2015 Canadian conference to discover There Was No Coffee. The young first-time volunteer staff had forgotten to brew it.

Three days later, people were still grumbling about CoffeeGate. I bet that even today if you asked attendees what they remembered about the event, most would immediately recall the There Was No Coffee moment. A memorable moment, yes, but not a good one.

Experienced meeting planners know that every meeting has its share of unexpected surprises. While some thrive on the adrenaline rush of dealing with them, most of us work to minimize surprises by anticipating potential problems and developing appropriate just-in-case responses.

Minimizing surprises like CoffeeGate is the default behavior for meeting planners. We do not want poorly planned and/or executed events, because the inevitable result will be unhappy attendees and chaos of one kind or another.

Surprising Meetings

But not all meeting surprises are bad. Because meeting professionals want to minimize the likelihood of unexpected surprises during the execution of the events, there’s a tendency to unconsciously minimize planned surprises for the attendees. And that’s unfortunate — because planned surprises are one of the most wonderful ways we can improve attendees’ experience of the event!

Special events professionals know this. They do their best to make events surprisingly spectacular, typically focusing on food & beverage, decor, entertainment, and, occasionally, format.

In the realm of conferences and professional meetings, however, it’s easy to forget the value of surprising attendees. We’ve all been to meetings that followed the dreary welcome-presentations-meals-socials-closing remarks routine. Every minute is scheduled in advance, and attendees are told in advance everything that’s going to happen.

It doesn’t have to be this way.

To improve the attendee experience, we need to not only minimize unexpected surprises but also incorporate planned surprises into our events. And we don’t have to limit ourselves to the standard “surprising” elements that typical special events include. Here are three ways to create truly surprising meetings.

Keep the conference program secret

Each February I fly to Europe to attend the annual Meeting Design Practicum: an intense, immersive, invitation-only conference for thirty creative meeting designers.

The genius of this conference is that only one person, my friend and colleague Eric de Groot, knows everything that will happen during our 48 hours together. First, Eric and his MindMeeting crew come up with a metaphor for the conference. Then they solicit individual attendees to design and facilitate (typically experimental) sessions that collectively reflect and explore the chosen frame. Participants know what they will contribute, but nothing else about the program.

For example, in 2017 we convened at a Barcelona food market. We had no idea that within a few minutes we would be partnered up and choosing exotic food items on display for our new friend to taste, let alone being whisked away in a coach an hour later to Lloret de Mar for the remainder of the conference—with the rest of the program still a mystery. As you might expect, the continuous unfolding of the entire event added greatly to participants’ enjoyment and engagement.

You probably won’t want to do this for a conventional content-focused event. But meetings where the session designs use active, interactive learning can be made far more engaging if individual presenters are prepared for their sessions but only the event organizers know everything that will occur.

Be open to surprising possibilities that appear during the event

I’ve been taking yoga classes for decades with the genial Scott Willis. Our 75-minute yoga flow is pretty standard from week to week (and for me, on balance, that’s a good thing). But yesterday, I climbed the stairs to Scott’s yoga studio and found a jar of mayonnaise on the floor. I won’t recount in detail what happened next. Suffice it to say there was general merriment for a few minutes while the origins and convoluted journey of the jar were explored and explained. A little bit of spontaneous color never hurts even a mostly predictable event. In case you were wondering, I got to bring home the jar.

Another example of being open to novel possibilities is my story of the man who brought bagpipes to my event.

[Added June 18, 2018] Traci Browne (see comments) kindly reminded me of our pleasure when we stumbled across an unexpected axe-throwing competition during a 2012 conference.

Hold sessions in metaphorical venues

Finally, we can create a genuinely surprising session by seeing what the event environment evokes. At the 2017 Meeting Design Practicum mentioned above, Manu Prina noticed a children’s playground outside our hotel, so she developed a 4-corner game played (literally!) in the sandbox! her starting point was a child’s game, with movement, simple rules, and moments of playful competition. She used it to brainstorm ideas about a problem the group was working on. The archetypal space and our memories of play as children combined to create a joyful and totally novel experience for us to work together. That’s creativity!

Make your meetings surprising — in a good way!

I hope these examples stimulate your thinking about ways to improve your event design. Besides these approaches being intuitively appealing, we also know that novel surprises stimulate learning because we are wired to notice novelty. Creating formats that surprise attendees, and in the process help them learn more effectively, is harder than, say, selecting linens. But well worth the effort!