The two must-do steps to hire the best professional help

When you need professional help, how do you select the best professionals?

Countless experts — such as accountants, plumbers, doctors, lawyers, and meeting planners — will take your money in exchange for advice or services. So, when it’s time to minimize your taxes, modernize the bathroom, diagnose that stabbing stomach pain, draft a complex contract, or organize multiple regional conferences — in short, get help with something you can’t do yourself — how do you choose great help?

It isn’t easy. If it was, we wouldn’t hear horror stories about accountants who can’t file a correct tax return, builders who make costly (and hilarious) mistakes, serious cases of medical malpractice, million dollar errors made by attorneys, and mistakes that meeting planners continue to make.

Why it’s hard to choose the right help
If you’ve never plumbed a kitchen sink in your life, how can you determine whether someone who says they’re a plumber really knows what they’re doing?

There’s a simple reason why it’s tricky to pick great professionals. If you need help, obviously you lack crucial knowledge or experience. So when you seek help, you don’t know if someone who claims to be able to help really can!

Don’t despair! Here are the two essential steps for hiring great professional help.

Ask for and check references
Everyone knows that you should ask for references for a professional who’s going to do work for you. Unfortunately, knowing you should do something doesn’t mean you will actually do it. How often do you ask for references from a professional you’re planning to hire? Do you ask a potential builder? An accountant? A doctor? In my experience, I am rarely asked for references.

In addition, many people ask for references but don’t check them! You may think that professionals are only going to give you the names of people who are satisfied with their services. While that’s usually true, talking to references will invariably turn up useful information. For example, you may discover that a plumber does good work but doesn’t finish in a timely fashion. Or an attorney writes competent contracts but his drafts need to be carefully checked to make sure that changes you request are actually incorporated. It’s not uncommon to hear information from a reference that immediately makes you decide not to employ the professional.

So getting and checking references before hiring is an essential step if you want to minimize unpleasant surprises. These days, crowd-vetted online sites like Angie’s List and houzz provide a helpful starting place, but you can’t beat talking directly to clients of professionals you’re considering.

See if they’ll say, “I don’t know”
My mother had an unusual set of medical symptoms, and had the misfortune to pick a doctor who was unable to admit that he didn’t know what was wrong with her. Instead, he told her that she had multiple sclerosis, which caused her much emotional upset. Years went by without the relapses or progressions normal to her illness, but she refused to believe that his diagnosis was wrong. Finally I called him up and confronted him, and he admitted that she did not have the disease. Years of suffering could have been avoided if we had ascertained at the outset that he was incapable of admitting that he didn’t have all the answers.

Checking to see if a professional will say they don’t know when they actually don’t is an important hiring step that is rarely performed. Interview the professional and ask them questions about the work you want them to do. Listen carefully to how they respond to your questions. You are looking for them to show that they know the limits of their abilities, and that they are willing to share their limits with you.

If necessary, ask whether they can do something that is a little outside their stated expertise and listen carefully to how they respond. If you hear an unwillingness to admit that they are not able to fulfill your request, you are receiving an important warning. Ignore it at your peril!

Choosing professionals who are aware of and clear and honest about their own limits ensures not only that they can actually do the work you need, but also that they will let you know when they are unequipped to handle any that problems. These are the people you want to work for you.

That’s it!
Faithfully execute these two simple steps when choosing professionals and you’ll avoid the common problems that occur when obtaining help with life’s challenges. These must-do steps have made it possible for me to pick competent, trustworthy help for years. I hope they help you too.

Venues on notice: meeting planners are demanding flexible meeting space!

Apple campusTwo-thirds of meeting planners now rank flexible meeting space as a top priority when choosing a venue, according to Destination Hotels’ fourth annual State of the Meetings Industry survey.

“Among the nearly 68 percent of respondents who said that flexible meeting spaces rated an 8, 9 or 10 in importance when choosing a meeting site, two factors are driving this need. First, the objective of in-person meetings is to deliver information and insight at a level that tech-based meetings cannot; second, today’s attendees require variety in their learning environment to remain stimulated, attentive and receptive to information and different perspectives.”
—The fourth annual State of the Meetings Industry survey (October 2015), conducted by Destination Hotels

In 2011, at a webinar I gave for the International Association of Conference Centres I recommended that venues develop and feature flexible meeting space, to prepare for the growth of Conference 2.0 formats. Four years have passed, and meeting planners are now demanding these spaces.

Venues, are you ready?

Image of Apple Campus II floor plan courtesy of Office Snapshots