Venues on notice: meeting planners are demanding flexible meeting space!

Apple campusTwo-thirds of meeting planners now rank flexible meeting space as a top priority when choosing a venue, according to Destination Hotels’ fourth annual State of the Meetings Industry survey.

“Among the nearly 68 percent of respondents who said that flexible meeting spaces rated an 8, 9 or 10 in importance when choosing a meeting site, two factors are driving this need. First, the objective of in-person meetings is to deliver information and insight at a level that tech-based meetings cannot; second, today’s attendees require variety in their learning environment to remain stimulated, attentive and receptive to information and different perspectives.”
—The fourth annual State of the Meetings Industry survey (October 2015), conducted by Destination Hotels

In 2011, at a webinar I gave for the International Association of Conference Centres I recommended that venues develop and feature flexible meeting space, to prepare for the growth of Conference 2.0 formats. Four years have passed, and meeting planners are now demanding these spaces.

Venues, are you ready?

Image of Apple Campus II floor plan courtesy of Office Snapshots

Conferences need to be flexible!

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We are informed about conferences by email, we arrive by airplane, and we gaze at fancy PowerPoint presentations, but, year after year, over a hundred million people experience a conference process that has changed very little since the 17th century.
Conferences That Work: Creating Events That People Love

We need to make our conferences flexible. We need an exercise program for our events. Why? Here are three reasons.

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