Ask Me Anything About Conference Panels—Annotated Video

I guarantee you will learn many new great ideas about conference panels from this Blab of my Thursday chat with the wonderful Kristin Arnold. I’ve annotated it so you can jump to the good bits . (But it’s pretty much all good bits, so you may find yourself watching the whole thing. Scroll down the whole list; there are many advice gems, excellent stories and parables, folks show up at our homes, Kristin sings, etc.!) With many thanks to Kristin and our viewers (especially Kiki L’Italien who contributed mightily) I now offer you the AMA About Conference Panels annotated time-line.

[Before I turned on recording] We talked about: what panels are and aren’t; the jobs of a moderator; panel design issues; some panel formats; and our favorite panel size (Kristin and I agree on 3).

[0:00] Types of moderator questions.

[1:30] Using sli.do to crowdsource audience questions.

[2:40] Panel moderator toolboxes. One of Kristin’s favorite tools: The Newlywed Game. “What word pops into your mind when you think of [panel topic]?”

[4:30] Audience interaction, bringing audience members up to have a conversation; The Empty Chair.

[6:00] Preparing panelists for the panel.

[9:10] Other kinds of panel formats: Hot Seat, controversial topics.

[12:00] Continuum/human spectrograms/body voting and how to incorporate into panels.

[13:50] Panelist selection.

[14:40] Asking panelists for three messages.

[16:30] How the quality of a moderator affects the entire panel.

[17:30] More on choosing panelists.

[18:30] How to provoke memorable moments during panels; Kristin gives two examples involving “bacon” and “flaw-some“.

[20:30] Panelist homework. Memorable phrases: “The phrase that pays“; Sally Hogshead example.

[23:00] Panelists asking for help. Making them look good.

[24:10] Warming up the audience. The fishbowl sandwich: using pair-share as a fishbowl opener.

[25:30] Other ways to warm up an audience: pre-panel mingling, questions on the wall, striking room sets.

[26:30] Meetings in the round.

[28:00] Kristin’s book “Powerful Panels“, plus a new book she’s writing.

[29:00] Pre-panel preparation—things to do when you arrive at the venue.

[30:00] Considerations when the moderator is in the audience.

[31:00] Panelist chairs: favorite types and a clever thing to do to make panelists feel really special.

[32:50] Where should the moderator be during the panel? Lots of options and details.

[36:20] A story about seating dynamics from the late, great moderator Warren Evans.

[37:50] The moderator as consultant.

[38:40] Goldilocks chairs.

[39:40] Adrian explains the three things you need to know to set chairs optimally.

[41:00] “Stop letting the room set being decided for you,” says Adrian, while Kristin sees herself as more of a suggester.

[44:40] When being prescriptive about what you need is the way to go.

[46:30] Ideas about using screens at panel sessions.

[49:00] The UPS truck arrives at Adrian’s office door!

[50:00] Using talk show formats for panels: e.g. Sellin’ with Ellen (complete with blond wig.)

[52:20] Kristin’s gardener arrives!

[53:40] American Idol panel format.

[55:20] Oprah panel format.

[55:50] Control of panels; using Catchbox.

[56:20] Ground rules for the audience.

[59:10] What to say and do to get concise audience comments.

[1:00:00] A sad but informative story about a panelist who insisted on keeping talking.

[1:03:20] The Lone Ranger Fantasy.

[1:04:00] The moderator’s job, when done well, is pretty thankless.

[1:05:30] How you know if a panel is good. (Features mind meld between Kristin & Adrian!)

[1:06:10] The end of the fishbowl sandwich.

[1:07:40] Room set limitations caused by need to turn the room.

[1:10:00] Language: ground rules vs covenant; “Can we agree on a few things?”; standing to indicate agreement.

[1:13:00] You can’t please everyone.

[1:14:20] Kristin breaks into song!

[1:15:00] Non-obvious benefits obtained when you deal with an audience’s top issues.

[1:15:50] Why you should consider responding to unanswered attendee questions after the panel is over.

[1:16:40] The value (or lack of value) of evaluations.

[1:18:00] Following up on attendee commitments.

[1:20:00] Immediate evaluations don’t tell you anything about long term attendee change.

[1:21:10] “Panels are like a Wizard of Oz moment.”

[1:22:30] “Panels reframe the conversation in your head.

[1:25:00] Kristin’s process that quickly captures her learning and future goals; her continuous improvement binder.

[1:26:40] Closing thoughts on the importance of panels, and goodbye.

Panels as if the audience mattered

 

Create amazing panels: Cartoon showing three panelists on a stage, a man with a microphone, and an audience. The man is saying "This is for anyone on the panel—how can I be up there instead of down here?" .Bruce Eric Kaplan cartoon displayed under license from The Cartoon BankYes, it’s possible to create amazing panels!

I’m in San Antonio, Texas, having just run two 90-minute “panels” at a national association leadership conference. I say “panels” because in both sessions, the three “panelists” presented for less than five minutes. Yet after both sessions, participants stayed in the room talking in small groups for a long time. That’s one of my favorite signs that a session has successfully built and supported learning, connection, and engagement.

You may be wondering how to effectively structure a panel where the panelists don’t necessarily dominate the proceedings. How can we let attendees contribute and steer content and discussion in the ways they want and need? There’s no one “best” way to do this of course, but here’s the format I used for these two particular sessions.

Session  goals

Each session was designed to discover and meet the wants and needs of the executive officers and volunteers of the association’s regional chapters’ members in an area of special interest. The first session focused on a key fundraising event used by all of the participants. The second covered the more general topic of chapter fundraising and sponsorship.

Room set

Room set has a huge effect on the dynamics of a session. Previous sessions in our room had used head tables with table mikes and straight-row theater seating (ugh; well, at least it was set to the long edge of the thin room.) I had the tables removed, the mikes replaced with hand mikes, and the chairs set to curved rows. We included plenty of aisles so that anyone could easily get to the front to speak (see below).

Welcome and a fishbowl sandwich

After a brief welcome and overview, I began a four-chair fishbowl sandwich format, which turns every attendee into a participant right at the start, and ensures that they end up participating too. This format is my favorite way to create amazing panels. Fishbowl allows control over who is speaking by having them move to a chair at the front of the room. Check the link for a description of this simple but effective way to bring participation into a “panel”.

Body voting

Next, I used body voting, to give participants relevant information about who else was in the room. For example, I had everyone line up in order of chapter size, so people could:

  • discover where they fit in the range of chapters present (from 80 to 2,600 members);
  • meet participants whose chapters were similar in size to their own; and
  • give everyone a sense of the distribution of chapter sizes represented.

Additional body votes uncovered information about:

  • revenue contributions from dues, events, and sponsorship;
  • promotional modalities used;
  • member fees; and
  • other issues related to the session topic.

I also gave participants the opportunity to ask for additional information about their peers in the room. This is another powerful way for participants to discover early on that they can determine what happens during their time together. I used appropriate participatory voting techniques (see also here, and here) to get answers to the multiple requests that were made.

Panelist time!

Several weeks before the conference, I scheduled separate 30-minute interviews with the six panelists to educate myself about the issues surrounding the session topics and to discover what they could bring to the sessions that would likely be interesting and useful for their audience. After the interviews were complete, I reviewed our conversations and determined that each panelist could share the core of their contributions in five minutes. So I asked each panelist to prepare a five-minute (maximum!) talk that covered the main points they wanted to make.

During the first session, I brought up the panelists to the front of the room individually. As each panelist gave their talk, I allowed questions from the audience, and, as I should have expected, each panelist’s five minutes expanded (by a few minutes) as they responded to the questions. So for the second session, I tried something different. All three panelists sat together with me, and I asked the audience to hold questions until all three had finished. Each panelist gave a five-minute presentation, and then I facilitated the questions that followed.

In my opinion, having only one panelist at the front of the room at a time creates a more dynamic experience. But on balance, I think the second approach worked better as there was some overlap between what the panelists shared, and when questions ended there was a more natural segue to the next segment of the session.

Fishbowl

At this point, we switched to a fishbowl format. I had the panelists return to front-row audience chairs, from where they could easily return to the “speaking” chairs. (They were frequent contributors to the discussions that followed.) I identified some hot issues and listed them for participants. I then invited anyone to sit in one of the three empty front-of-the-room chairs next to me to share their innovations, solutions, thoughts, questions, and concerns. Anyone wishing to respond or discuss joined our set of chairs and I facilitated the resulting flow of conversation. Some of the themes I suggested were discussed. But a significant portion of the discussion in both sessions concentrated on areas that none of my panelists had predicted.

The capability of the fishbowl process to adapt to whatever participants actually want to talk about is one of its most attractive and powerful features. If I had used a conventional panel for either session, much more time would have been spent on topics that were not what the audience most wanted to learn about, and unexpected interests would have been relegated to closing Q&A.

Consulting

During my opening overview of the format, I explained that we might have time for some consulting on a participant’s problem toward the end of the session. We didn’t have time for this during the first session — given a break, we could have probably taken another hour exploring issues that had been raised — but we had a nice opportunity during the second session to consult on an issue for a relatively new executive officer.

Another option that I offered, which we didn’t end up exploring in either session, was to share lessons learned (aka “don’t do this!”) — a useful way to help peers avoid common mistakes.

Closing

With a few minutes remaining, I closed the fishbowl and asked participants to once again form pairs and share their takeaways from the session. The resulting hubbub continued long after the sessions were formally over, and I had to raise my voice to thank everyone for their contributions and declare the sessions complete.

When an audience collectively has significantly more experience and expertise than a few panelists — as was the case for these sessions (and a majority of the sessions I’ve attended during forty years of conferences) — well-facilitated formats like the one I’ve just described are far more valuable to participants than the conventional presentations and panels we’ve all suffered through over the years. Use them to create amazing panels, and your attendees will thank you!

Create amazing panels!

At the conference sessions I design and facilitate, everyone is “up there” instead of “down here.” Yours can be too! To learn how to build sessions that build and support learning, connection, and engagement, sign up for one of my North American or European workshops.

Bruce Eric Kaplan cartoon displayed under license from The Cartoon Bank

How a fishbowl sandwich can really get your attendees talking

fishbowl_sandwich: Image adapted from a McDonald's ad showing a cheeseburger made of glass with the addition of a goldfish in the centerTen minutes after I’d finished facilitating a large national association meeting hour-long fishbowl sandwich discussion on solutions for a persistent industry problem, the conference education director walked in. His jaw dropped. “The attendees are still here talking to each other! That never happens!” he exclaimed.

Well, it happened this time. Many small groups had formed and people were chatting energetically. Business cards were being swapped. When I left to catch my flight home twenty minutes later, conversations were still going on all around the room.

How did I build and support this level of interaction and engagement?

I used a fishbowl sandwich. What’s that? Read on!

The components of a fishbowl sandwich

A fishbowl sandwich, like any good sandwich, has a filling surrounded by bread and spread (or accompaniment). The filling is the fishbowl technique, the surrounding bread is comprised of pair-shares at the start and end, and the accompaniment is the facilitative language that segues between the bread and the filling.

How I began the fishbowl sandwich

As people trickled into the room I asked them to pair up by sitting next to someone, preferably someone they didn’t know. I lightly repeated the request several times before the session started.

For the first piece of sandwich “bread”, I asked everyone to think of something they had done, small or large, which was a (probably partial) solution to the challenges the industry faced. After about 30 seconds I asked one of each pair’s members to spend 30 seconds sharing what they had done with their partner. A final 30-second share from the second partner to the first wrapped up the opening pair-share.

As usual, it was hard to get everyone to turn back to the front of the room for the next bite of the sandwich!

At this point, everyone had switched, at least for a while from “listening” to “participation” brain mode—they were ready to engage.

Time for the fishbowl

I was sitting on a low stage with three empty chairs beside me, wearing a headset mike, with a couple of wireless stick mikes at hand, and took a minute to share the rules of fishbowl:

  • You can only talk if you’re sitting in one of these chairs.
  • If you have something to say, come and sit in an empty chair. You don’t have to wait for someone else to finish talking.
  • When you’ve finished what you have to say (for the moment, you can always return) vacate your chair.
  • If all chairs are full, when someone new walks up, the person who’s been talking longest should leave.

And we were off. For the next fifty minutes, a constant stream of people came up and shared their ideas and experiences. Sometimes they shared with the audience; sometimes they spoke with each other while the audience listened. No one “hogged the mike”.

A woman wearing a large backpack shared a novel approach that could be implemented regionally. I ran a hand poll to see how many people had done something similar—only about 20% of the audience. I asked those who hadn’t how many would be willing to do the same. Most hands went up, and people looked thoughtful. An industry leader told the woman he wanted to interview her for the association’s national magazine.

After about 40 minutes I said that we had heard an incredible amount of good ideas and advice and it was clear that there was a tremendous amount of expertise and experience in the room. I asked if anyone wanted help with specific problems. Two brave souls came up and shared their individual frustrations. Sure enough, several folks came up and supplied helpful suggestions.

Finishing the fishbowl sandwich

It was time for the final pair-share slice of bread. To conclude, I asked each pair member to share with their partner their single best takeaway from the session. Once again, a buzz of conversation arose, and after a couple of minutes I announced that the session was over.

[Want to learn more? Find detailed information on fishbowls (there are two kinds) and pair-share in The Power of Participation. Or learn how to create your own fishbowl sandwich from my latest book, Event Crowdsourcing. ]

That’s the fishbowl sandwich. Have you used one, or something similar, at your events? Share in the comments below!

Image adapted from a McDonald’s ad. Hope that’s OK, Giant Corporation.