Do you have fewer Twitter followers than the folks who follow you?
If so, cheer up, it’s normal, thanks to the magic of simple statistics! You are more likely to be a friend of a popular person simply because he or she has a larger number of friends. So, on average, your followers are likely to have more followers than you do.
One man’s descent into a world of blogs, Twitter, and social networking sites in the pursuit of publicity for his book.
Updated May 13, 2010 with slide deck & additional links (see end of post)
On Thursday, May 13, at 7 p.m., in the Brooks Memorial Library’s meeting room, Adrian Segar, local author of Conferences That Work: Creating Events That People Love returns to describe what he’s learned about marketing his book via social media in the six months since it was published. His talk will be of interest to anyone who wants to find out more about using social networking sites and tools to market products and services.
Adrian Segar, who ran the monthly meetings of the Southeastern Vermont Computer Users Group for sixteen years, offered to give this talk after he recently began being bombarded with questions about blogging and using services like Facebook, Twitter, and LinkedIn for publicity, marketing, and fostering connections with existing and potential customers.
Marketing with social media is a huge topic and can’t be covered comprehensively in a single session. Instead, Adrian will describe his surprising journey attempting to discover how best to use social media to publicize his nontraditional approach to conference design. His experience will be a useful guide to what you may encounter if you delve into this strange new environment. After Adrian has told his story there will be plenty of time for questions and discussion.
Adrian Segar has organized and facilitated conferences for 30 years. He is a former elementary particle physicist, information technology consultant, professor of computer science, and co-owner of a solar manufacturing company. He lives with his wife Celia in Marlboro, Vermont, is active in the non-profit world, and loves to sing and dance.
Last month Samuel J Smith moved back to the U.S. from Switzerland and, needing to buy some insurance, asked for a recommendation on Twitter. Having had car insurance with Progressive Insurance for a number of years, and liking the ease of accessing my policy and payments online as well as the competent Vermont representatives I worked with when dealing with several claims, I tweeted Sam this information.
Five minutes later, the following tweet from @Progressive appeared:
@ASegar Saw your tweet – we appreciate you spreading the word ; ) Glad you’ve had such a positive experience.
What can we say about the Return On Investment (ROI) for this little social media interaction?