Can we measure ROI in social media? – Part 1

ROI in SM part 1-4193339222_b6c7e45098_b

Can we measure ROI in social media?

Last month Samuel J Smith moved back to the U.S. from Switzerland and, needing to buy some insurance, asked for a recommendation on Twitter. Having had car insurance with Progressive Insurance for a number of years, and liking the ease of accessing my policy and payments online as well as the competent Vermont representatives I worked with when dealing with several claims, I tweeted Sam this information.

Five minutes later, the following tweet from @Progressive appeared:

@ASegar Saw your tweet – we appreciate you spreading the word ; ) Glad you’ve had such a positive experience.

What can we say about the Return On Investment (ROI) for this little social media interaction?

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