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Search Results for: seth godin

Next practices, not best practices!

March 24, 2011August 25, 2023 Adrian SegarSoapbox

Best Practices look backward, providing advice that worked in the past; Next Practices focus on what to do in the time ahead. —The Internet Time Alliance I always felt irritated, but never knew why, when I heard someone talk about […]

best practicesnext practices

“Dear Valued AT&T Customer”

June 13, 2010November 23, 2023 Adrian SegarTechnology

“Dear Valued AT&T Customer”. I received this email from “AT&T Chief Privacy Officer” . It’s a good example of a weasel apology. The letter Dear Valued AT&T Customer, Recently there was an issue that affected some of our customers with […]

#failapologyAT&TiPadprivacytrust

Giving conference participants just what they want

April 25, 2010August 6, 2023 Adrian SegarEvent design, Uncategorized

When I was an IT consultant I used to build custom database management systems—complicated, company-specific software that handled the unique way an organization did things. The normal way to do this is the Microsoft Word or kitchen-sink approach. Add every […]

attendee-drivenevent-planningeventcampeventsleadershipmarketingparticipant-drivenpeer session sign-upprogramroundtableSeth Godin

Five lessons event planners can learn from the iPad launch

April 7, 2010September 17, 2023 Adrian SegarUncategorized

Seth Godin wrote a powerful post—Secrets of the biggest selling launch ever—about why Apple sold 300,000 iPads on the first day of the iPad launch. Here are five of his secrets that are 100% relevant to the fundamental challenges facing […]

event-planningfailuregiving upiPadlessons learnedmistakesSeth Godintaking riskswonder

Ride that – you must be joking!

November 10, 2009December 19, 2023 Adrian SegarUncategorized

Still skeptical that a peer conference can build an optimum program for your meeting? A program that’s better than anything your program committee could come up with? Imagine you’d never seen a bicycle or any other two-wheel conveyance. Someone gives […]

contentevent-planningpeer session sign-upprogram

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