Do your conference programs include pre-scheduled sessions you belatedly discover were of little interest or value to most attendees? If so, you’re wasting significant stakeholder and attendee time and money — your conference is simply not as good as it could be.
Now imagine you could learn how to routinely create conference programs that reliably include the sessions attendees actually want and need? If you could create amazing conference programs that don’t waste attendee time? How much value would that add to your event; for your attendees, your sponsors, and your bottom line?
Read the rest of this entry »