Doing peer conferences right

Participants gather at the 2022 SoCraTes peer conferenceSoftware testers do peer conferences right! (They even call them a peer conference, rather than unconference, a term I don’t like.) As evidence of software tester conference awesomeness, I offer three examples below. But first…

…a short history of the peer conference

I first designed and convened what I called a “peer conference” in 1992 for a group of IT managers at small schools that eventually became known as edACCESS.

During my 20+ years as an IT consultant and software developer, I got to know a delightful international crowd of software testers: those all-important people responsible for the impossible task of making sure that software works. After I talked about my meeting design work with pioneer tester James Bach at the 2004 Amplifying Your Effectiveness conference, the testing community somehow adopted the term peer conference for their get-togethers.

My code development days are long gone. I miss hanging out with the folks I got to know at these events. (Though I’m still in touch with some of them.) Regardless, peer conferences in the world of software testing are still alive and thriving!

And now…

Three examples of how software testers do peer conferences right

1. The 2022 SoCraTes peer conference

Lisi Hocke wrote a long detailed post about her first-timer experience at the 2022 SoCraTes (Software Craft and Testing) peer conference held in Soltau, Germany.

For a quick visual impression of the event, watch this!


Here are some illustrative extracts from Lisi’s post.

Keeping participants safe

Feeling safe is an important psychological requirement for people in any situation, and conferences are no exception (1, 2, 3). Lisi shares another participant’s experience:

Providing a welcoming and supportive environment for first-time participants

SoCraTes 2022 included a Foundation Day “with fewer people and hence a smaller crowd to get used to. A day that covered fundamental topics without them being too basic, so I learned a lot even with topics I knew about. A day where we had a schedule set in advance, which took away the uncertainty of what would happen. A day to get to know people a bit already.”

Notice how this optional first day used more conventional session formats to make it easier for first-time attendees to integrate into the existing community.

“Over dinner, I realized I was not the only one joining this conference for the first time. Later on, we realized lots of people were new joiners indeed, based on recommendations they chose to give this conference a try. Was really great to see.

In the beginning, things were still a bit new, strange and even stiff; as it often is for me these days when suddenly seeing lots of people in real life. Within a short period of time I could loosen up, though. The more people I got to know, the more I relaxed and felt at ease.”

A participation-rich session format — World Café — was introduced at the end of Foundation Day

The World Café supplied an appropriate introduction and transition to the Open Space format used during the rest of the conference.

“To set the scene, a World Café was hosted by the wonderful Juke, getting all of us connected to SoCraTes and each other. How it worked? We had three rounds, a new question each round. For each group, one stays at the same place while all others look for a new group to join. The one who stays welcomes the new people and shares what the previous group had talked about. Usually this is supported by taking notes and drawing on flip charts or similar means.”

Open Space

SoCraTes 2022 used the participant-driven Open Space format to determine what sessions participants wanted to hold. Though Open Space is just one of the formats you can use to create participant-driven and participation-rich meetings, it’s probably the most well-known and is often an appropriate process to use.

“In short: we build the agenda we want to see! And that’s what happened. It’s fascinating how you can really trust in the system. The queues to briefly present the proposed topics were really long, and the emerging schedule looked amazing. So many awesome topics…”

Session leaders used a wide variety of participative formats

Check out Lisi’s post for descriptions of many appropriate innovative session formats, including ask me anything, brainstorming, blind ensemble programming, the pipeline game, exploring feelings while reading code, a Code Retreat, and a retrospective.

Some closing insights

About listening and learning…

“The entire conference felt like a version of the world that could exist. Many small and large customs help people to get along better with each other. It starts with the name tags alone: ​​take off the name tag if you’re too introverted to talk to people right now. A red tape means you don’t want to be photographed. The name tags are magnetic and hold the creative badges that people use to announce their pronouns – with a lot of artistic flair if you like.”
—Eric, SoCraTes 2022 — a conference report [translated from German]

Compare the innovation and excitement at SoCraTes 2022 with just about any other conference you’ve attended. Can you see why software testers like Lisi think that peer conferences rock?!

2. The Unexpo Experiment

Here’s another example from a software testing peer conference, TestBash Brighton 2018. The conference designers invented a way to create “highly engaging, interactive, and fun” poster sessions. Check out my post that describes this “excellent example of how to invent, explore, evaluate, and improve new meeting formats”.

3. A free guide to creating peer conferences

Want to create a peer conference, but don’t want to buy any of my excellent books on this topic? (Hey, you can buy all three for just $49.99, but that’s OK 😀.) No problem, the Association for Software Testing published an excellent free introductory guide to creating peer conferences. Learn more about it, and download it here.

Final thoughts

I love and respect the software testing community because its practitioners think carefully and seriously about how to design their conferences. And then they implement and test their innovative designs, discovering what works and what doesn’t while also being open to the joy and excitement of the unexpected. A beautiful mixture of serious exploration, learning, and fun.

That’s the way to improve meetings!

Image attribution: #SoCraTes2022 peer conference photo by Markus Tacker

A free guide to creating peer conferences

free guide to creating peer conferences: Photograph of conference attendees having fun. Attribution: 2018 "QA or the Highway" software testing conference.

The Association for Software Testing (AST) issued a free guide to creating peer conferences. I believe the software testing community adopted my term “peer conference” for their get-togethers after a conversation I had with pioneer software tester James Bach in 2004.

Reminiscent of my first book, Conferences That Work, AST’s guide provides a comprehensive entry-level guide to starting, preparing for, and running a peer conference. While it doesn’t offer the level of detail in Conferences That Work, it’s an excellent introduction to the key issues. Although it’s written for software testing conferences (hence the references to Lean Coffee and k-cards) first-time organizers of small conferences of any kind will learn a lot.

This short guide includes useful sections on:

  • defining the conference’s mission;
  • codes of conduct;
  • diversity;
  • dissemination; and
  • email templates and helpful checklists.

The text includes many links to more detailed explanations. As a result, the guide is a compact resource for anyone with little or no experience who wants to offer a great, well-run, conference.

So I strongly recommend this free guide to creating peer conferences. (Did I mention it’s free?)

Photo attributions: 2018 “QA or the Highway” software testing conference {top}. My old friend Fiona Charles (on right) at UKSTARConf 2019 {bottom}

The UnExpo Experiment

Photograph of participants reviewing posters at The UnExpo Experiment. Photo attribution: Samantha CooperDuring my 20+ years as an IT consultant and developer, I fell in with a delightful international crowd of software testers: those all-important people responsible for the impossible task of making sure that software works the way it’s supposed to. (Fun fact: the testing community often uses my term “peer conferences” for their get-togethers, due to a chat about meeting design I had with tester James Bach at the 2004 Amplifying Your Effectiveness conference.)

Software testers are especially conscious of the processes they use in their work. So it’s not surprising that when they get together they experiment with meeting formats. A recent experiment is a good example of how creative folks can look at a 50-year-old meeting format, try out something fresh and innovative, and — this is so important — learn from the experience.

The Unexpo experiment

Here’s the abstract of a long post written by Sarah Deery of The Ministry of Testing about their UnExpo experiment:

During the 3 breaks of TestBash Brighton 2018, The Ministry of Testing (MoT) trialled a new experimental conference engagement method named The UnExpo. The aim of the UnExpo was to boost the awesome community feels that are present at every TestBash and to provide a space in which software testers could converse deeply on topics of interest. Our results suggest that The UnExpo created an environment where software testers felt free to discuss their inner thoughts and feelings on the craft of software testing and their lives working in software development. We believe maximum feels were reached and attendees were highly engaged on a wide range of topics throughout The UnExpo. We intend to run a more streamlined UnExpo at future TestBashes and encourage other conferences run them too!
—Richard Bradshaw, Rosie Sherry, Heather Reid, Áine McGovern, and Sarah Deery, The UnExpo: A Novel Approach to Increase Conference Attendee Engagement and Maximise Community Feels

The entire post is well worth reading. It’s a detailed and candid account of the development and testing of a meeting format. Here are a few extracts that illustrate the development and evaluation process:

“We received feedback from the community that they would like more engagement and structured opportunities to confer with other attendees during the breaks of TestBash.”

MoT started with a core component of (any kind of) process improvement: soliciting and receiving feedback from prior experiences. Most meeting conveners concentrate on feedback about:

  • meeting content (“great speakers!”); or
  • logistics (“the food could have been better.”)

They shy away from feedback that suggests the meeting format and processes should be changed or improved.

Identifying their Expo (trade show) as a place where engagement and conferring could be improved, they explored using some kind of poster session format:

Our hypothesis: if poster sessions can engage and encourage scientists to converse, they can do the same for software testers too.

However, we felt that the scientific poster session format was too rigid, passive and formal. To maximise the engagement and fun, we encouraged the software testing community to submit to run poster stands that were interactive. Posters could be on any topic attendees were currently interested in; be it technical topics or the human aspects of working in software development. Other attendees armed with post-its, pens and awesome tester brains would then walk around The UnExpo and interact with posters of interest.

Having developed an overview of what would happen during The UnExpo, MoT then designed a detailed implementation. This included:

  • logistical resources — a Poster Creation Station and appropriate room set; and
  • a schedule of when the posters would be made and installed for interaction during the three conference breaks. (See the post for full details.)

The results

MoT then describes in detail what happened during the experiment — and they don’t avoid critical observations:

The UnExpo set off to a shaky start during the first break of TestBash Brighton…
…it was a logistical pain for TestBash helpers to do the poster swap during the TestBash talks…

Nevertheless, the vast majority of the observations were positive. The post nicely conveys, with numerous pictures and quotes from participants, what the UnExpo experience was like.

The day after the event, MoT ran a Twitter poll for 24 hours. It received 58 votes, with 91% of the voters agreeing that The UnExpo worked.

Did the #testbash #unexpo work?

— Ministry of Testing (@ministryoftest) March 17, 2018

The post also documents more detailed feedback from Twitter, both positive and constructive.

Finally, the post’s conclusion offers:

  • commentary on the UnExpo experiment;
  • a list of the format’s benefits for individuals and the event;
  • a commitment to run UnExpos at future TestBashes; and
  • a description of planned format improvements.

Our findings support our hypothesis and suggest that poster sessions can engage and encourage software testers to converse with one another. We believe our tweaks to the poster session format led to highly engaging, interactive and fun conference break sessions where testers could have deep discussions around a variety of topics of interests…

We identified multiple benefits for running a stand at an UnExpo and attending an UnExpo:

  • Poster presenters got to practise their communication and presentation skills.
  • Those running stands were able to gather community feedback on their topic.
  • Posters acted as a handy medium enabling TestBashees to easily engage with others interested in the same subjects as themselves.
  • The UnExpo led to genuine connections and potential future collaborations being made.

…At future UnExpos, we will run a more streamlined format with a higher number of stands that will run all day. We will also have a small section of stands that are exclusively for those inspired folk who want to book a slot on the day, these stands will rotate each break. We believe this strategy will allow for attendees to continue conversations but also keep the energy and topics fresh!

My conclusion? This post is an excellent example of how to invent, explore, evaluate, and improve new meeting formats. To improve the quality and effectiveness of meetings, this is exactly the kind of focus and work we need!

Photo attribution: Samantha Cooper