The evolution of media’s business model

media's business model

Derived from Marcus Carab’s description of the New York Times’ changing business models.

5 thoughts on “The evolution of media’s business model

  1. …though I would point out that I’m not sure this is the “evolution”, so much as the misunderstanding. I’d have labeled the chart “What it really is” and “What they are pretending it is”

    1. Thanks for the kudos and comments Marcus! I think of my chart as reflecting the reality of the business model that media is going to have to adopt if it wants to survive. How this model gets monetized is, of course, the $64,000 question, and your Techdirt post nicely analyzes potential problems raised by the New York Times’ approach.

      1. I’m afraid I think you’re very wrong about that… the media needs to continue pushing the original business model, since advertisers are what is going to keep them afloat. Any media whose plan is to sell information to readers, they aren’t going to be around much longer.

        It certainly seems you completely missed the point of my post.

        1. Marcus, I think you’re misinterpreting what I was trying to say; I’m sorry if I wasn’t clear. I think the audience is now the primary customer. That doesn’t mean that advertisers (or, more likely in my view, sponsors) aren’t going to see that audience and want to be associated with the audience/content offered. And there are models (e.g. donation-based like my local Brattleboro free newspaper “The Commons”) that will provide some income from readers; just not as much, in general, as publishers used to get. I think we’ll see some of these new models succeed.

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