This is a Public Service Announcement for meeting stakeholders everywhere.
When conferences focus on content-delivery, there’s no downside to making sessions shorter. Program organizers of such conferences think like this:
“Let’s include more speakers than we originally planned. There’s no problem. We’ll just shorten presenter time and add more sessions. After all, if our speakers are given half the time, they’ll cover half their original content. Simple!”
However, in my experience, if you want to create conferences that blow attendees minds, you need to replace traditional brain-dump session formats.
Lectures rarely create significant change.
Instead, use participation-rich session formats that actively involve participants in learning and facilitate relevant connections during the session.
And here’s where the old idea of shortening sessions to cram more into the program breaks down, and Briefer Madness raises its ugly head.
Participatory formats are necessarily messy. Active learning, in pairs or small groups, takes time because everyone needs relevant opportunities to think and speak and share and respond, not just a single presenter. Consequently, participatory formats do not scale like broadcast-style formats!
…reveal[ing] the rich, messy complexity of the real world…takes time and often feels like a diversion from what we might think is the real work. People default to workaholic notions of what meetings should achieve; they should be efficient, follow an agenda, achieve set outcomes…but all of these pressures tend to keep us locked in stereotypes and assumptions.
Choosing to disrupt this can be risky. Proposing a playful approach, or suggesting a reflective walk, will sound crazy to some participants. Surely that would be a waste of time? I increasingly find the opposite is the case; the more disruptive approaches can dislodge fixed ideas that are really holding us all back. Stereotypes—Johnnie Moore
Give skilled meeting designers or facilitators enough time to work with during your meetings. Then they can design or facilitate sessions that are more likely to generate powerful individual and group change and outcomes.
If you succumb to Briefer Madness by cutting that time in half, then, at best, a whole redesign will be needed. At worst, you’ll be asking for something that’s impossible to do well.
Yes, meeting times are never unlimited. Yes, address vital content needs.
Don’t constrain designers and facilitators to time periods that guarantee mediocre outcomes. Try asking them how much time they’ll require to be truly effective. Respect their answers. Don’t treat what they suggest in the same way you’d treat a program of lectures that can be sliced and diced to satisfy diversity of content needs without any ill effects.
Resist the seduction of Briefer Madness!
This has been a Public Service Announcement for meeting stakeholders everywhere. My apologies to devotees of the cult classic film Reefer Madness.
Last week, at Event Camp Twin Cities 2011, I emceed my third Pecha Kucha session. So I’m sharing what I’ve learned about organizing events with multiple consecutive Pecha Kucha (or Ignite) presentations. (If you’re thinking—What’s Pecha Kucha and why is it cool?—read this post first.) I’m going to gloss over information about venue selection and marketing, since these are pretty well covered on the global Pecha Kucha site. Instead, I’ll concentrate on some of the lesser-known but important issues that arise when you use this popular format to educate and entertain.
PowerPoint or Keynote or both?
The first logistical question any Pecha Kucha organizer faces is: What presentation software to use? The Wintel/Apple debate may have lost some of its fervor over the last few years, but in the world of presentation software it’s alive and well in the popularity of both PowerPoint and Keynote. Unless you’re running a session at a school or organization where all the presenters have access to the same software, it’s unfair in my view to restrict presenters to only one of these products. While PowerPoint has greater market-share, Keynote is more likely to be used by the creative types who tend to populate Pecha Kucha presentations.
This means, of course, that you’ll need access to both software packages yourself. So you’ll have to use a Macintosh, since that’s the only platform that runs Keynote. If that’s the case, I recommend you build the single multi-presenter presentation in Keynote, which I consider the superior software for Pecha Kucha-style presentations.
Selection criteria for presenters
If your presentations are to reflect the interests and variety of a community, I suggest you provide relaxed criteria for selecting presenters. Creating and practicing a Pecha Kucha presentation is a significant amount of work. I am reluctant to impose my selection criteria on what people offer to do. If you receive many more offers of presentations than you can accommodate, then schedule multiple sessions and populate each one with a somewhat consistent set of presenters.
Pecha Kucha templates
To create a uniform look, it’s important to provide all presenters with templates for your session. These typically will include twenty two slides in all:
An opening slide containing event logo and presenter and/or topic information;
Twenty “blank” slides; and
A closing slide with presenter contact information.
I like to provide a visual indicator of time passing on each of the twenty slides, and use a translucent circle that moves from left to right in twenty seconds along the bottom of the screen. I do not remember whom I stole this technique from, but it works well and is appreciated by presenters. Here’s a link to sample Keynote and PowerPoint templates that use this technique.
Make these templates available several weeks before the event. Creating a good Pecha Kucha takes time. The quality of your session will suffer if presenters have to rush to create and practice their presentations. Since the templates are large, upload them, together with a set of instructions, to a file-sharing site and send your presenter the link.
A word about fonts
Tell your presenters not to use obscure fonts in their presentations. Why? This may cause ugly font substitution effects if the computer on which the master presentation file is created does not have a font the presenter used.
Before the session
Before the Pecha Kucha session, you must round up all the individual presentations, convert them (if necessary) into the chosen software format, check them, and merge them into a single large presentation. Don’t underestimate the time required to perform these steps. It’s easy to be stymied by a late presenter, omit a slide component when converting, or delete one of the many slide auto-transitions. For a set of six presenters, I’d allow several hours to do a careful, accurate job. I tell presenters that their presentation is due ten days before the session. Send reminders a few days before the due date, and follow up immediately if any are not received on time. Invariably, one or two presentations will be late, but at least the rest can be converted, checked and merged into the master file while inveigling the tardy.
How to merge multiple Pecha Kucha presentations into one master
Here’s the procedure I use to merge multiple Pecha Kucha presentations into one master file. Start with an appropriately renamed master copy of your Keynote template. Next, decide on the order that the individual sessions will be run. How you merge each individual presentation into the master Keynote file depends on whether it’s Keynote or PowerPoint.
It’s easy to merge an individual Keynote presentation into the master file.
Switch to Navigator View of the individual presentation, and click on one of the slides in the slide view
Select all (Command-A) the slides and copy (Command-C) them.
Switch to the master presentation and click on the slide right before where you want to insert.
Paste (Command-V) to insert the entire individual presentation into the master file.
As you might expect, merging a PowerPoint presentation into the master Keynote file is more complicated, and there are more opportunities to make mistakes.
Begin by adding a blank copy of your presentation Keynote template into the master Keynote file, using the technique described in the previous section.
Copy the presenter supplied text on the opening title slide and paste it into the corresponding slide in the master Keynote presentation.
Click on the first of the twenty PowerPoint presenter slides and carefully select all the elements on the slide, except the animated timing circle.
Copy your selection, switch to Keynote and paste into the corresponding Keynote slide in the master file.
Click on the animated Keynote circle and choose Bring to Front from the Arrange menu. If you omit this step, the moving circle may not be visible when showing the slide.
Repeat the above three steps for each of the twenty presentation slides.
Finally, copy the presenter supplied text on the closing title slide and paste it into the corresponding closing slide in the master Keynote presentation.
Final steps Since the above processes may take several hours, be sure to frequently save your work!
Add a title slide for the entire Pecha Kucha session to the front of the completed master file. Also add a black slide at the end for the production crew to display when the final presentation is over.
Testing the master presentation
Once you’ve created the master presentation it’s time to test it. To avoid font and hardware problems, use the computer that you will be using at the event.
Testing the master presentation requires constant attention for the entire duration of the presentation. Check that:
The presentation pauses on each presenter’s opening and closing slides.
You’ve copied all slide elements correctly from each of the twenty slides in the individual presentations.
The presentation auto-advances every twenty seconds on each of the twenty presentation slides.
You have only one animated circle moving on each slide.
The animated moving circle is visible on each of the twenty slides.
In your instructions, emphasize that practicing the session is important. Even if the presenter knows their content well, discovering what can be said in the twenty seconds before the current slide advances takes time. Multiple run-throughs will help presenters learn to recover from the inevitable minor slips that occur.
It’s an art to match what you say with the twenty seconds each slide is on the screen. Like most art, one’s skill improves with practice.
As with every presentation, poor sound can severely impact your Pecha Kucha session. If any of your presenters have included sound in their presentations (yes, it happens) you will need to arrange to mix the sound output of the presentation computer into the sound system for the event. Presenters should use a wireless lavalier (preferred) or wireless handheld mike so they are free to move about during their presentation. Ideally, use three microphones (for the emcee, the current presenter, and upcoming presenter). But you can get away with a single handheld microphone if that’s all that’s available.
Think about how you will introduce each presenter. The approach I like, much appreciated by audiences, is to ask each presenter to write a short poem about themself. So far I’ve employed the haiku (4 line) or cinquain (5 line) forms—you can obtain a description of these online. I encourage presenters to be creative and/or amusing with their poems. Tell them not to worry about following the precise formal poem structure. At the event, the emcee slowly reads each presenter’s poem out loud before she starts.
Other miscellaneous tips
Budgeting Pecha Kucha sessions is not complicated. Unless you’re holding a for-profit event (which requires, incidentally, a minimum donation of $200 to the PechaKucha organization) you are normally aiming to cover your expenses. These are chiefly venue rental and A/V services. If you are serving drinks I suggest you employ a cash bar. Your income can come from an event sponsor or a modest door charge.
If you’re holding a Pecha Kucha session at a conference, consider reserving time right after the presentations are over for the presenters to lead small group discussions of their content. Allow about thirty minutes for this, and suggest that audience members can move between groups as desired. We did this at Event Camp Twin Cities 2011, and it was very well received.
Finally, if at all possible, video the entire session and have someone take photographs too. Upload the movie to a video-sharing site. And photographs provide a great memento for presenters and good content for advertising your next event.
Other Pecha Kucha organizers out there: what tips do you have for organizing a Pecha Kucha event? Please share your experiences and advice in the comments.