Why have my Twitter impressions suddenly risen?

Something strange is happening in the world of Twitter. For well over a year my average Twitter impressions count has hovered at 2.0K impressions per day. (Twitter defines an impression as anytime a Twitter user sees your Tweet.) I’ve never seen that figure deviate by more than 5% (i.e. between 1.9 — 2.1K) for a long time.

And then, starting at the beginning of March, I’ve watched my daily impression count steadily rise to 2.7K per day. Every time I check, it’s gone up. That’s a 35% increase in one month!

I haven’t changed my tweeting activity in any way recently. I continue to post each day:

  • One tweet about my latest blog post
  • One tweet for each of an assorted selection of 8 of my older blog posts;
  • A tweet or two about my upcoming Participate! workshop; and
  • A few mentions or retweets of other users I find interesting.

All my other Twitter monthly count statistics: engagements, link clicks, retweets, likes, and replies are essentially unchanged.

Yet Twitter insists that suddenly, 35% more people are seeing my tweets!

I would like to think that I’ve suddenly become 35% more interesting, but I doubt that’s what’s going on.

Is anyone else seeing this? Any ideas about what could be happening?