Attendance versus participation

“My philosophy is that it doesn’t pay to go to a conference unless you’re prepared to be vulnerable and meet people, and it doesn’t pay to go to a Q&A session unless you’re willing to sit in the front row…

There are more chances than ever to attend, but all of them require participation if you expect them to work.
—Seth Godin, On doing the work

Seth, I couldn’t have said it better.