The other thing about Steve was that he did not respect large organizations. He felt that they were bureaucratic and ineffective. He would basically call them “bozos.” That was his term for organizations that he didn’t respect.
The Mac team they were all in one building and they eventually got to one hundred people. Steve had a rule that there could never be more than one hundred people on the Mac team.
There’s that number one hundred again, the same number I use as an upper limit to the size of the conferences described in Conferences That Work: Creating Events That People Love. Yes, it’s possible to extend the methodology described in the book to larger events. But they won’t be the same.