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The Meeting Professional

Event Technology: Don’t Reinvent The Wheel

Monday, November 11th, 2013 by Adrian Segar

$EVENT TECHNOLOGY: DON’T RE-INVENT THE WHEEL Meeting professionals are focusing too much on new event technologies, and ignoring existing methods that will improve events—at a fraction of the cost. REMEMBER THE 1970S TELEVISION SERIES The Six Million Dollar Man? It featured a former astronaut whose limbs and eye were replaced with bionic implants, allowing him to perform super-human feats. The show’s opening catch phrase “We can rebuild him…we have the technology” highlights our fascination with improving our lives via better gadgets and software. Today’s event professionals aren’t immune from the allure of new technology. Industry conferences incorporate the latest and greatest mobile and gamification apps, video-streaming platforms, attendee tracking systems, audience response systems, mobile networking and registrant analytics. Suppliers are happy to sponsor these events, using them to showcase their wares and, hopefully, convince participants that their new technology is worth buying…$ My November 2013 column for The Meeting Professional: Meeting Professionals International’s member magazine.

Tags: event technology, MPI, process, The Meeting Professional| Posted in Event design, Technology | 2 Comments »

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