A terrific example of the value of client feedback—Part 2

client feedback: Photograph of participants at a Peace and Security Funders Group meeting from the organization's websiteIn Part 1 of this post, I offered gratitude for client feedback and gave an excellent example from Rachel LaForgia, the Senior Program Director of The Peace and Security Funders Group (PSFG).

In this continuation post, I’ll share what I learned from Rachel’s feedback.

I get client feedback!

Right after PSFG’s second peer conference in May 2024, I was delighted to receive detailed feedback from Rachel (in red), which I shared in full in Part 1. Here’s what I learned.

Peer session development process

Rachel made two great additions to the peer session development process we’d designed for her first peer conference.

1 . BRAINSTORM AND REFLECT

I like the ancillary questions she added to the key prompt: “If you could pick a session to hold … using the people and resources around you, what would it be?”

  • What topic or question would it address?
  • Who here could you enlist as an ally or speaker or support person?
  • Why does it matter? (Here and now)

These are excellent ways to help participants think more deeply about a session they might propose.

2. SESSION DESIGN

“…we gave [participants] the option of either working alone or finding someone else to create a session (we wound up having a group of 6 people interested in a specific topic create a two-party session together, which was great). We also had them confirm any facilitators or speakers during this creating time, which made the voting/scheduling piece easier for us.”

Adding time for people to explore buddying up to create a session together is a wonderful way for participants to choose session leaders. In the past, I’ve given this task to a small independent group of subject matter experts. Giving participants time (if available) to do this work themselves is a definite improvement when—as in this case—most if not all participants have significant experience and expertise to share.

Full group share outs

PSFG used my personal retrospective process during their conferences. For the second conference, Rachel added an innovation: participants could optionally share their action items with the whole group.

She reported: “We had 4 participants elect to share their action items to the full group and it turned out in a few cases that participants in other groups had someone to offer that person around their action item. It was useful for us as conference organizers to know some of the things that actually came out of the conference.”

I’d describe this as a novel variation on the “action” version of Plus/Delta included in my second and third books. Scheduling this opportunity during the personal retrospective allows participants to share with the full group what they’ve just uncovered and verbalized. This can make sharing more impactful because the work is fresh. On the other hand, an action Plus/Delta’s sole focus on individual offers of accountability and asking for help is, I think, a more structured and inclusive process to consider when a group wants to move to action on one or more objectives.

Group retrospective process

“We shifted this to a reflection exercise where we asked people to reflect on four things (LEARN, APPRECIATE, PLUS, DELTA), circle 2 of their top items from each category, write them on post-it notes, and then we did a gallery walk. After the gallery walk, we invited share outs on what people noticed. We made this shift because last year, we found that the plus/delta process wound up being mostly focused on logistics and we really missed getting insights into what the group noticed about themselves, so we tried to parse that out a bit. We also heard from the introverts that they did not like having to come up to the mic to share. This process felt more introvert-friendly, while allowing people to still “hear” from one another (via the post-it notes). I copied the questions we asked below in case it’s useful.”

Column 1: LEARN

    • What did you learn? About yourself? This community? Your work?

Column 2: APPRECIATE

    • Who or what do you want to celebrate or appreciate today?
    • Someone in this room? Yourself? One of your pair share partners? Maybe it was someone who facilitated a session or someone you met at the snack table

Column 3: PLUS

What’s something you thought went well? What are the things you wouldn’t change, that you really appreciated about the Annual Meeting?

Column 4: DELTA

Deltas are the things you might change or do differently next time.

This is a creative and excellent alternative to Plus/Delta. I, too, have noticed that Plus/Delta sharing can focus on logistics rather than participants’ learning and connection. Rachel’s process has three great features. It:

  • Allows participants uncomfortable speaking in public to share their thoughts and feelings in writing.
  • Emphasizes personal, community, and work-related learning outcomes.
  • Provides a specific place for appreciations. Although I always encourage participants to give appreciations during a closing Plus/Delta, I think featuring an opportunity to post them is likely to encourage more sharing.

A small improvement: I’d add a prompt to the appreciation column to include the “why?” of the appreciation.

On the other hand, I still like the classic Plus/Delta for three reasons:

  • With large groups, due to its fast pace, a classic Plus/Delta provides more opportunities to share.
  • Its fast pace typically leads to an emotionally energetic closing session.
  • When sharing deltas, alternative points of view can be shared immediately as pluses.

Having received Rachel’s feedback, I will consider using her approach for more introverted groups with enough time to complete her process. And I think I will change my Plus/Delta instructions to encourage sharing and appreciations more than I have in the past.

Unsolicited client feedback is a gift

In conclusion, think about a teacher or mentor who helped you in some important way in the past. Did you ever thank them and tell them why your experience with them was important to you? If you’re like me, the answer to that question is usually “no”.

So please remember that unsolicited feedback is a gift. Thank you Rachel LaForgia ( and my other generous clients) for giving me such excellent client feedback that tells me my work has been noticed and values it enough to suggest how it might be improved.

Image attribution: photograph of a PSFG meeting from the home page of the organization’s website.

A terrific example of the value of client feedback—Part 1

I love my clients, but some have a special place in my heart — those who generously give me feedback.

All the conferences I design and facilitate have a time and place for participants to share their experiences. But most clients don’t give me post-event feedback about my work or the event.

And that’s okay. After all, feedback benefits me, and it takes time and effort for a client to articulate clear feedback.

So when a client graciously takes the time to share significant and useful feedback with me, I am very grateful.

One such client is Rachel LaForgia, the Senior Program Director of The Peace and Security Funders Group (PSFG).

My work with The Peace and Security Funders Group

The PSFG is a community of practice headquartered in Washington, DC, that “connects and supports the global community of funders advancing peace and security efforts in order to build a more peaceful, just, and equitable world.” Its members include over fifty well-known international foundations, non-profits, and collectives.

PSFG has a deep appreciation for the importance of meeting design. Here’s what Cath Thompson, Managing Director at PSFG shared about this topic in a 2024 interview:

“…One thing that we have learned over the past several years is that we need to be designing our events with such deep intention to bring folks together to have the conversations that they cannot get elsewhere, to not be reinventing the wheel, and to create spaces where people know they belong, they can find their people, and they can also have these challenging and expansive conversations that lead to social change. So that, we see as the core of our work, is not just to design a whole bunch of programs, but to design them well, to bring the right people around the table together.
…In networks, the strength is in the collective wisdom of the participants. One of my colleagues said to me recently, “If PSFG members can just watch the recording after an event and get out of it as much as they would have if they had participated in real time, then we’ve done them a disservice.” So we try to design things so that we are both addressing the power dynamics that are inherent in the field of philanthropy and trying to dismantle some of that and also making it very valuable to people where they walk away knowing at least one new person, for example, or knowing something new, or engaging in self-reflection that helps them improve their own work. We do a lot of that and focus on that.”
—Extract from an interview with Cath Thompson of Peace and Security Funders Group (PSFG) by Alec Saelens on January 25, 2024

Rachel contracted me in 2022 for design consultation on PSFG’s first online peer conference.

One of the first things we did was a short exercise that helped us explore the essence of her desired meeting. I asked her to visualize and draw what PSFG wanted and needed the conference to achieve.client feedback: Photograph of Rachel LaForgia sharing her visualization drawing of her organization's wants and needs

Over several meetings in 2022 and 2023, we spent ten hours reviewing and refining her excellent draft design. PSFG held their first online conference in May 2023 [“We just finished our first peer conference—people loved it! “], and a second in  May 2024.

I get feedback!

Right after the second peer conference, I was delighted to receive detailed feedback from Rachel. I share it here [in red] because it’s a terrific example of the value of client feedback.

“Reporting back from another fantastic peer conference! Our second peer conference was even better than our first. We had great feedback from participants and even had one participant interested in learning how to bring peer conferences to her own work (I recommended your book and blog!).

We made three tweaks this year that worked really well for us:

1. Peer session development process.

We added more scaffolding/support to the peer session design process and got noticeably better (clearer, more well-defined) peer sessions. We added some guided reflection around possible topics (including asking people to think about why their session mattered to this group). Then, we had them workshop their idea with a partner in a quick pair-share (this was intended to just have them speak their idea aloud, which in of itself can help them get more clarity, but also to get some feedback from a colleague).

After that, we gave them the option of either working alone or finding someone else to create a session (we wound up having a group of 6 people interested in a specific topic create a two-party session together, which was great). We also had them confirm any facilitators or speakers during this creating time, which made the voting/scheduling piece easier for us.  I copied the details below.

2. Full group share outs.

We asked for share outs at various points in our agenda, but found that asking for share outs after the individual retrospectives was really helpful both for us as organizers and for the participants. We had 4 participants elect to share their action items to the full group and it turned out in a few cases that participants in other groups had someone to offer that person around their action item. It was useful for us as conference organizers to know some of the things that actually came out of the conference.

3. Group retrospective.

We shifted this to a reflection exercise where we asked people to reflect on four things (LEARN, APPRECIATE, PLUS, DELTA), circle 2 of their top items from each category, write them on post-it notes, and then we did a gallery walk. After the gallery walk, we invited share outs on what people noticed. We made this shift because last year, we found that the plus/delta process wound up being mostly focused on logistics and we really missed getting insights into what the group noticed about themselves, so we tried to parse that out a bit. We also heard from the introverts that they did not like having to come up to the mic to share. This process felt more introvert-friendly, while allowing people to still “hear” from one another (via the post-it notes). I copied the questions we asked below in case it’s useful.

Here’s a quick run down of the peer session process and the group retrospective:

PEER SESSION PROCESS (Total time: ~45 minutes, probably could have used an hour)

ENROLLMENT AND INSTRUCTIONS (5 minutes)
    • We gave examples (from last year) of the conference agenda, explained how long the sessions were, etc.
    • (About 70% of the attendees had done the peer conference the prior year, but we did have a lot of new people this year–interestingly many new people wound up leading sessions)
BRAINSTORM AND REFLECT (5 minutes total)
    • If you could pick a session to hold at this Annual Meeting, using the people and resources around you, what would it be?
      • What topic or question would it address?
      • Who here could you enlist as an ally or speaker or support person?
      • Why does it matter? (Here and now)
PAIR SHARE (6 minutes)
    • Turn to a person next to you.
    • Person 1 shares the what/who/why of your session in 1 minute
    • Person 2 has 2 minutes to offer tips/feedback/ideas/ask clarifying questions.
    • Switch!
SESSION DESIGN (30 minutes)
    • Now that you have shared and gotten feedback, you have the next 15-20 minutes to further develop your idea.
    • Again, by the end of this time, the goal is for you to create a topic for one conference session that you feel like you could make some headway on in 60 minutes tomorrow, with the people in this room.
    • You have two options:
      • Work independently. You can draft your dream session by yourself.
      • Find friends. You just spent an hour listening to what other people want to do and what expertise they have. Is there anyone here you want to buddy up with to propose a session?
    • By 5:10, here is what we need from you:
      • A Title for your session
      • A 7-10 word description of your session
      • Who can lead it/speak on it (yourself or others–go find them and confirm they are on board before submitting)

GROUP RETROSPECTIVE (30 minutes)

Column 1: LEARN
    • What did you learn? About yourself? This community? Your work?

Column 2: APPRECIATE
    • Who or what do you want to celebrate or appreciate today?

    • Someone in this room? Yourself? One of your pair share partners? Maybe it was someone who facilitated a session or someone you met at the snack table

Column 3: PLUS:

What’s something you thought went well? What are the things you wouldn’t change, that you really appreciated about the Annual Meeting?

Column 4: DELTA:

Deltas are the things you might change or do differently next time.

Hope this is useful info–happy to hop on a call to debrief this further or answer any questions you might have.”

I love Rachel’s feedback! In Part 2 of this post, I’ll explain why, and what I’ve learned.

Facilitation listening as meditation

Most weekdays, my wife and I join a fifteen-minute online meditation offered by teachers at the Insight Meditation Society. The other day, teacher Matthew Hepburn introduced a dharma practice of meditating, not on one’s breath or body sensations, but on another person. As Matthew talked, I realized that I experience good facilitation listening as a meditation.

Matthew Hepburn, sharing about listening as meditation
Matthew Hepburn

When I’m listening well, I’m practicing a form of meditation where I focus my awareness on the person who is speaking. Not just what they are saying but the totality of their being in the moment.

I believe that being truly heard and seen at meetings is a gift, because someone to tell it to is one of the fundamental needs of human beings.

Giving the gift of listening is hard work—until it isn’t. Sometimes, facilitative listening is simple because it’s all that’s going on. The speaker has my full attention. That’s it.

Distractions

At other times, unfortunately, I’m feeling hungry, wondering if we’re on schedule, noticing that the carpet is ugly, etc. A myriad of possible distractions seduce me from full attention, and I succumb to them over and over again.

This is just like meditation.

In doing either, there are moments when you’re just here, and then all the moments when your attention wanders. Facilitators and meditators do the same thing: we notice that our attention has wandered and then bring it back to the object of attention. Over and over again.

Practice

Of course, facilitators don’t have the luxury of devoting their entire allotted time to meditative listening. We have other responsibilities: bringing sharing to a close, breaking on time for lunch, and framing the next segment of our work, to name just a few. Preparing for these transitions requires us to leave listening as a meditation.

But when we’re listening to people, treating such time as a meditation with the speaker as the sole object of our attention is a great practice to practice.

If you’re a facilitator, do you experience facilitative listening as a meditation? Feel free to share your experiences in the comments below.

What’s most important about an event, the gift or the wrapping?

What's most important about an event?: a screenshot from the movie Love Actually (2003). With his wife shopping nearby, Harry (Alan Rickman) impulsively purchases an expensive necklace for his mistress — only to be tortured by the fear of discovery as Rufus (Rowan Atkinson) slowly wraps his gift.

What’s most important about an event?

While writing about seeing the gifts in people and events I remembered one of my favorite scenes in Love Actually (2003). With his wife shopping nearby, Harry (Alan Rickman) impulsively purchases an expensive necklace for his mistress — only to be tortured by the fear of discovery as Rufus (Rowan Atkinson) slowly wraps his gift.

Watch the 2-minute video clip.

Discussing this amusing scene, my wife pointed out that the two components of a present, a gift and a wrapping, suggest a metaphor for an event. The gift symbolizes the purpose of the event — the connections made, the learning that takes place, and the consequent outcomes. Similarly, the wrapping equates to the event’s logistical necessities and sensory glitz  (people need to eat and drink, have somewhere to stay, and enjoy entertainment).

The answer to “What’s most important about a present, the gift or the wrapping?” is easy. A beautifully wrapped empty box is, at best, a joke, at worst, an insult. A naked gift, shorn of all wrapping, is still a present.

A beautiful box of chocolates

And yet, all too often, we attend events that are like beautiful yet ultimately disappointing boxes of chocolates. The wrapping is gorgeous. Our excitement mounts as we open the box, only to discover that the chocolates are missing, sparse, or stale.

Without a useful, meaningful, and successfully implemented purpose, the most beautiful event is a hollow shell. A stunning wrapping that contains no valuable core. Attendees can be sumptuously fed and entertained, but if the event’s purpose remains missing, obscured, or unsuccessfully delivered, then, as Shakespeare said, the event becomes something “full of sound and fury, signifying nothing.”

No budget for meeting design

As an event designer, I frequently hear that there’s “no budget” for meeting process design. Design that would make an event fundamentally better by significantly improving the realization of its purpose. Curiously, there always seems to be enough money budgeted for meeting logistics: the nice venue, F&B, fancy decor and AV, and the seemingly obligatory entertainment and big-name speaker(s). That’s sad, because competent meeting process design costs far less than any of these traditional logistical components.

When we design and implement an event, its purpose must remain at the center of our attention, energy, and budget. Focusing on the wrapping at the expense of the gift makes an event a tragic waste of everyone’s time.