A letter to event technology companies trying to sell me stuff

Dear event technology vendor,

I’m sure I’m not the only event professional who is bombarded with email from event technology companies. I receive solicitations from multiple companies each week, asking me to check out/review their latest mobile app/conference management software/social-networking tool etc.

Guys, I don’t want to be crass here, but could you give me some idea upfront how much your products/services cost?

If cost was no object I would be a customer for much of the stuff you are pitching.

But cost is not no object. For me to evaluate the value proposition you’re offering I have to know the value of what you provide and what it costs me. The former is my job. The latter is yours.

I read your patter about your product or service, decide to find out more and click on your embedded link. So far so good. I jump to your elaborate website where it’s obvious you have spared no expense creating great material designed to turn me into a customer. Overviews, feature lists, videos—it’s all there.

Except for any kind of price information.

You don’t share your pricing model! Is this is a $299-for-unlimited-use, a $5/seat, or a $10,000/event deal? Are there packages of services available at clear price points? If customization is an option, what ballpark costs are we talking about?

About the only thing I’m sure of, once I’ve wasted my time searching for this information on your oh-so-pretty website, is that you don’t use a freemium model. You would have told me about that.

I’m sorry, but I don’t have the time to enter into your next sales step—the “contact us to discuss your requirements” dance—on the off chance that your actual pricing model represents real value for me.

So next time—if there is a next time—please consider giving me all the basic information I need so I’ll be compelled to check out your possibly awesome creation further. I can handle talking about money upfront. And so can you.

Sincerely,

A lost potential customer

Photo attribution: Flickr user dswilliams