Conferences That Work
“If you’re going to read ONE book on events this year, make it Conferences That Work by Adrian Segar.”
—Rob Davidson, Managing Director, MICE Knowledge
Summary description: Conferences That Work: Creating Events That People Love is the classic guide to participant-driven and participation-rich events. Clearly written, the book condenses over 30 years experience designing, convening, and facilitating conferences into an information-packed step-by-step guide to a proven design for creating remarkable, productive, participant-driven and participation-rich conferences that people love. Included free with each purchase is a supplement that contains important improvements and updates to the book since its publication in 2009.
8½” x 11″, 350 pages.