Event Design is how it works

Design is how it works“Design is how it works” is the favorite thing Apple software engineer Ken Kocienda heard Steve Jobs say.

Here’s Steve:

“Most people make the mistake of thinking design is what it [a product] looks like. People think it’s this veneer—that the designers are headed this box and told, “Make it look good!” That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.
—Steve Jobs, The Guts of a New Machine, 2003 New York Times interview

If only we applied Steve’s insight to event design.

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What most schools don’t teach (and should)

First, watch the video above.

I learned to code at school when I was 15. No big deal? It was 1966. Learning to program a computer changed my life. Far more important than nearly everything else—facts I have long since forgotten—that I was “taught”.

Learning to code didn’t change my life because I could then make big bucks writing software—though my fourth career, as an IT consultant, was very kind to me. And the important truth of the video’s opening quote by Steve Jobs “Everybody in this country should learn how to program a computer…because it teaches you how to think” isn’t the main reason my life was changed.

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