Event marketing—you can’t do it all yourself

Old Metal AdvertisementsI recently consulted with a client who was new to meeting planning. Mike had bravely decided to create a new conference featuring his talents and those of over twenty friends and colleagues. This was a conventional format conference with a high amount of interactive and small group work.

Mike told me that registration response had been poor to date. He was stressed-out about reaching his break-even attendance goal. I asked him how he was doing his marketing.

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