Measurable work—it’s a trap!

It's a trap!
If you are a “professional”, doing measurable work can be harmful to your future.

For over a hundred years, management has been obsessed with measuring what workers do. The rationale was to improve efficiency, and cut out the dead wood. Until quite recently, this affected mainly factory workers. White-collar workers were relatively safe.

Not any more.

Computers have allowed scientific management principles to be applied to an ever-increasing number of professions. The result?

“What’s the close rate, the change in user satisfaction, the clickthroughs, the likes?

You can see where this is heading, and it’s heading there fast:

You will either be seen as a cog, or as a linchpin. You will either be measured in a relentless race to the bottom of the cost barrel, or encouraged in a supportive race to doing work that matters, that only you can do in your unique way.

It’s not easy to be the person who does unmeasurable work, but is there any doubt that it’s worth it?”
—Seth Godin, Scientific Management 2.0

I’ve written elsewhere about why measurable outcomes aren’t always a good thing, and my skepticism that ROI can be measured in social media.

Nevertheless, Seth’s last sentence is worth repeating.

It’s not easy to be the person who does unmeasurable work, but is there any doubt that it’s worth it?

Two principles for designing conference ground rules

I’ve written before about how to improve your conference with explicit ground rules. Though it’s interesting and enlightening to compare the ground rules embedded in conference designs—for example, Open Space Technology has five ground rules, while Conferences That Work and World Café have six—I won’t do that today.

Instead, I want to share two principles for designing ground rules.

Ground rules should increase participants’ freedom, not restrict it

  • “Don’t speak unless the teacher asks you a question.”
  • “Pay attention!”
  • “Don’t chew gum in class.”

We’re used to rules like these that restrict our actions and reduce our freedom. But, surprisingly, it’s quite possible to create ground rules that increase our freedom at an event. Here are some examples:

  • Whenever it starts is the right time.—Open Space Technology
  • You have the freedom to ask about anything puzzling.—Conferences That Work
  • Make collective knowledge visible.—World Café

Each of these is a rule that gives permission for participants to act in a way that does not generally occur at traditional meetings. By explicitly giving permission for activities that normally are not associated with Conference 1.0 events, we increase participants’ freedom.

Make ground rules measurable

  • “Listen to others.”
  • “Be respectful.”
  • “Treat people politely.”

Rules like these are superficially appealing, but they aren’t effective because they rely on unmeasurable assumptions. How can we determine whether a participant is listening, respectful, or polite? We can’t, and this can lead to unproductive, time-consuming, and ultimately unresolvable disagreements during an event.

In contrast, here are examples of ground rules that are measurable and thus far less likely to lead to disagreement and subsequent conflict.

  • “Don’t interrupt.”
  • “Stay on time.”
  • “Keep what happens in each session confidential, unless everyone agrees otherwise.”

How were these meta-rules derived?
It would be nice to be able to claim that I first conceived these meta-rules for ground rule design, and then used them to build my conference ground rules. No such luck! It took me ten years to realize that explicit ground rules for Conferences That Work would be useful, and another five to figure out the six I now use. Only recently did I notice that all six follow the two principles I’ve described above.

What ground rules do you use for your events? Can you share any other principles useful for designing ground rules?