A potential drawback to hybrid events
Recently, there’s been a lot of buzz in the events industry about what are being called hybrid events where there are two audiences: people physically present, the local audience, and people connected to the event remotely, via Twitter, chat, audio, and video streams, the remote audience. But there’s a potential drawback to hybrid events.
Event planners are excited about this new event model because it has the potential to increase:
- overall audiences
- interaction between attendees
- exposure for the event
- exposure for event sponsors and the hosting organization
- the value of attendee experience through new virtual tools
- the likelihood that a remote attendee will become a face-to-face attendee in the future
Because of these positives, I think it’s likely that events that include local and remote audiences will become more popular over time, as we gain experience about what formats work and become proficient at resolving the technical issues involved in successfully hosting these event environments.
But there’s one thing we may lose if we add a remote audience to our events.
At the face-to-face conferences I run, attendees start by agreeing to a set of ground rules. These ground rules create an environment where participants can speak freely and ask questions without worrying that their individual statements or viewpoints will be revealed outside the event.
It’s hard to convey the difference this assurance makes to the climate at Conferences That Work unless you’ve attended one. The level of intimacy, learning, and community is significantly raised when people feel safe to ask “stupid” questions and share sensitive information with their peers.
I’m not sure that it’s possible to create the same environment of trust when an unseen remote audience joins the local participants. Believing that everyone will adhere to a set of ground rules is risky enough when everyone who agrees is in the same room as you. To sustain the same trust when an invisible remote audience is added is, I think, a significant stretch for many people. If I’m right, the end result of opening up a conference to a remote audience may be a reversion to the more common environment of most conferences today, where asking a question may be more about defining status than a simple request to learn or understand something new.
Do you think that hybrid events can be designed so that they are still safe places for people to ask questions and share around sensitive issues? Or do you think I’m over-blowing the whole issue?