Healthcare professionals want participant-driven events. 75% of healthcare professionals want to have input into the content of meetings they attend. Yet 36% have never been asked to provide input into any agenda or program. These disconcerting statistics are two of the research findings in a February 2016 report The Future of Meetings [free download] commissioned by Ashfield Meetings and Events.
Healthcare meetings ranked just behind professional journals (92%) as the second most popular (87%) regular channel for learning. But the survey of 237 healthcare professionals from 11 countries across the Americas, Asia, and Europe found “nearly 40 per cent of those interviewed have not had a positive delegate experience at the meetings they have attended.”
So remember, healthcare professionals want participant-driven events!
I expect these findings, from a relatively well-funded meeting sector that can certainly support high-quality meeting design, apply to most conferences.
Meeting owners and planners: it’s time to supply what your attendees want!
A hat tip to MeetingsNet‘s Sue Pelletier for making me aware of the report via her article “Research Puts Some Science Behind Scientific Meetings“.
Photo attribution: Flickr user markhillary