The interview helped me verbalize the close connection between the reasons why associations begin and new conferences are born. I’ll leave you to read Joe’s excellent article for the details.
“The W.K. Kellogg Foundation is a relationship-based and an event-based organization. We love to bring our grantees together so they can learn, network, and share best practices.” — Sterling Speirn, President and CEO, W.K. Kellogg Foundation
Published in 2013, this report is just as relevbant today. You can download for free the beautifully designed Convenings 2.0 report (click on the report cover above). Convenings 2.0 describes a wealth of thoughtful approaches, proposals, and standards for meetings hosted by the W.K. Kellogg Foundation for its grantees. Containing extensive research by Carol and Mike Galle, and Sharon McMurray of Special D Events, I believe this document deserves wide circulation to associations, foundations, and event and association professionals.
Thirty-five subject matter expert contributors from foundations, the meeting industry, and adult learning/academia contributed to the report, including my friends and colleagues Mitchell Beer, Michelle Bruno, Sandy Heierbacher, Carolyn Ray, Maarten Vanneste, and myself. The bibliography includes books and reports by Joan Eisenstodt, Jackie Mulligan, Maarten, myself, and many others.
The report scope includes meeting and event logistics, knowledge management, integrated communications, technology, foundation considerations, design and execution, communication and branding, a set of twenty-one recommendations, and an outline of design, execution, and evaluation process, with an appendix covering adult learning theory and its application to meetings and a glossary. Apposite quotes are sprinkled throughout the fifty-two pages.
There’s something for everyone here, folks. It’s well worth reading!
“Full disclosure: I pretty much stole this one from our June Associations Now cover story about Terry Fong, member concierge for the California Dental Association, who calls 1,000 new members each year to welcome them and ask, “Is there anything we can do for you?”
What if you had a staffer call all new attendees after your meetings and ask them what they liked most and least about the meeting and what else you could be doing to get them to register for the meeting again?
You could also use a similar role onsite and assign new attendees to attendee concierges—in this case, maybe extra staff or member volunteers—and have them check-in with attendees throughout the meeting and then follow-up after.” —Samantha
I think it’s crucial to check in with attendees during an event. This is something that I’ve done for years—and it’s easy to do. I like to concentrate on attendees I don’t know (the ones I do are probably going to bend my ear anyway) and ask how the event is going for them. And listen. Do this and you’ll get tons of good in-the-moment feedback, build goodwill and relationships with the people you talk to, and get occasional opportunities to answer questions and solve problems they mention while the event’s still going on, rather than having to wait until next year. Don’t just ask new attendees, by the way; returning attendees can have equally valuable feedback for you. And take notes promptly so what you hear doesn’t evaporate from your brain from the conference heat.
Conference Connector
“I’ve blogged before about how the association education model needs an overhaul where the focus is put more on attendees learning and connecting with one another rather than just speakers on a stage or in front of a room.
At ASAE’s 2013 Great Ideas Conference, Thom Singer, served as “Conference Catalyst.” Over the course of the meeting, he gave attendees networking tips and helped them to engage and connect with one another. And at the California Society of Association Executives’ Annual Conference in April, Jeff Hurt served in a similar role, helping attendees keep the conversation and learning going between sessions and during lunch by having organized chats about what they recently learned.
What if you had a full-time staff person who helped form these small-group discussions to not only help members engage but also to help process and remember what they learned in the larger sessions?” —Samantha
Thom and Jeff are doing great work around this important topic. But rather than simply adding opportunities for connection piecemeal into our events we can make conferences even better. We can build opportunities for meaningful connections right into our entire event design. This means that we need to adopt meeting and session formats throughout our events. Formats that facilitate effective participation, connection, and engagement in the sessions themselves. We’ve known for years that the learning and connections that occur when we do this are far superior to what happens at traditional meetings. This is not rocket science—I’ve been designing and facilitating meetings like this for over twenty years. Participants love them. And more and more of them are taking place, all over the world. Let’s do this!
Photo attribution: Flickr user michigancommunities
