There’s a better way to improve meetings than augmenting them with technology. As Finnish management consultant and polymathEsko Kilpisays:
At face-to-face meetings, facilitating relevant connections and learning around participants’ shared just-in-time wants and needs is more effective than augmenting an individual’s learning via technology. We maximize learning when:
- Participants first become aware, collectively and individually, of the room’s wants, needs, and available expertise and experience (i.e. “the smartest person in the room is the room” — David Weinberger,Too Big To Know);
- We use meeting process that successfully matches participants’ needs and wants with the expertise and experience available; and
- Time and space is available for the desired learning to take place.
And of course, this approach significantly improves the quantity and quality of relevant connections made by participants during an event.
So the smart choice is to invest in maximizing peer connection and learning via simple human process rather than elaborate event technology.
I’ve been at many events where time is wasted trying to use custom apps that aim to connect attendees in some useful way. Even when high-tech approaches use a simple web-browser interface, getting 100% participation is difficult due to technical barriers: all attendees must have a digital device readily available with no low batteries or spotty/slow internet access.
Well-facilitated human process has none of these problems. The value of having a facilitator who knows how to do this work far exceeds the cost (which may be zero once you have invested in training staff to fulfill this function).
When push comes to shove, modern events thrive in supportive, participatory environments. Attendees appreciate the ease of making connections they want and getting the learning they need from the expertise and experience of their peers, and once they’ve experienced what’s possible they rarely enjoy going back to the passive meetings that were once so common.
Yes, we can use technology to augment learning. But the majority of the high-tech event solutions marketed today are inferior and invariably more costly to implement than increasing learning and connection through radically improving what happens between people at our meetings.