Review of online social platform Rally

Review online social platform RallyAdding to my reports on new platforms providing online incarnations of traditional conference socials, here’s a review of online social platform Rally.

[Added November 23, 2020: after reading this review, see this post for an update on Rally and two other online social platforms: Gatherly & Wonder (formerly Yotribe).]

Two points before we start

First, if you don’t know about online social platforms, check out the introduction included in my earlier reviews of Gatherly and Yotribe.

And second, bear in mind that these platforms are continually improving, making reviews like this one a moving target. For example, Gatherly has significantly increased their platform functionality since I reviewed them two months ago, so be cautious making direct comparisons between my reviews. Be sure to visit the platform websites to get the latest updates. Better yet, get a free time-limited account and check them out yourself.

OK, on with the review.

Platform metaphor

Unlike the birdseye view map metaphor of Gatherly and Yotribe, Rally does something a little different. Rally provides a venue with multiple rooms, and each room can have a variable number of tables.

Currently, each room can hold up to 35 participants, and each table up to 9. The company says they are exploring increasing room size to 50.

Rooms can be named, opened, and closed by the Rally host (indicated with a ☆ next to their name). Venue owners can make other attendees co-hosts. You can set the duration for a room to be open — a nice feature. Rally can provide hosts with a custom URL for their venue.

Rally’s fixed maximum room size approach differs from Gatherly’s (where the typical maximum room size is larger, and can be increased by prior arrangement), and Yotribe’s (people are automatically split into new rooms when a room size of 36 is reached). Here’s a screenshot of a Rally online social.

We are currently in the Upstairs Patio. The room dropdown menu allows us to pick another open room to visit, as shown in the animated image at the bottom of this section.

My current table, where I’m video chatting with Jake and Steve, is shown below Aimey’s video (she’s on stage — more on this later). Three other tables are shown on the right.

Hovering over the picture of any occupant brings up a menu of potential interactions with that person. I can leave my table and join any of the others, and people can join my table too. Or I can invite anyone to sit with me at a new table (you can see me inviting Aimey to join me at a new table).

Since this screenshot was taken, Rally has added an option to make tables private, so no one can join the table or listen in to the conversation there until it’s set to public again.

Finally, Rally is planning to add room background images and color selection, and music background in rooms in the near future.

Sound

Rally has an interesting twist on the sound you hear during an online social. The speaker icon next to the “All Tables” caption allows you to choose the “background chatter volume”. Like an in-person social, you can set this so you can hear some of the conversation at other tables. There are three settings: medium, louder, and off. Some people probably like this. As an older, hearing-impaired guy who is quite auditorily distractible, I want this setting off. Your choice!

Chat and broadcast

Rally has recently added text chat and broadcast to the platform. Chat with the room is currently available, and Rally plans to add single person and table chat soon. The host can broadcast a text announcement to all attendees in all rooms.

Presentation & panel capability

Rally includes “on stage” functionality for each room, which can be useful for small gatherings. But it doesn’t provide a single stage for multiple rooms. So you can’t use Rally to create a presenter or panel session for more than (currently) 36 people.

A host can bring themself and others on and off stage. Folks on stage appear in larger video windows on the upper left of the screen. Anyone speaking on stage will be heard by everyone in the room, and presenters can hear audience response at a reduced level, rather like as if they were speaking at a live event. Rally includes functional presenter screen sharing. An unlimited number of people can be on stage at one time, though there can be bandwidth issues with more than four. If there are more than three people on stage, their video windows are reduced in size

A nice feature is that it’s possible to converse with other people at your table while listening to those on stage. Another feature that could be useful when in stage presentation mode is that Rally allows the meeting host to randomly shuffle table occupants into tables of 2, 3, or 4 people. This can be useful if you are using Rally in a stage plus discussion mode. Presenters can deliver a chunk of content, and then small groups, randomized as necessary, can then discuss what they heard or saw.

However, the room size limit to the number of people who can listen to folks on stage currently limits Rally to a presentation tool for small audiences. They say they’re working to include video broadcasting between rooms.

Experience quality and interface

Like the other platforms I’ve reviewed, Rally works best with Chrome on a laptop or PC. Hosts can login with Facebook, LinkedIn, or Google. A Rally attendee just needs a link to the venue, and only needs to provide their name. If you have multiple input and output sound and video sources, you can choose between them.

I have used Rally a few times, and occasionally experienced glitches. There is an “Improve connection” button, which seems to take you out of the room and bring you in again, losing your place where you left in the process. In general I judge the quality of the video chat as good, but based on my limited experience, not as reliable as Zoom.

One annoying aspect of the interface is that anyone can invite you to a new table at any time without you being able to decline the request. This can be somewhat jarring. I was able to remove someone who was speaking on the stage by inviting them to a new table. A yes/no acceptance option when invited to join a table would solve the problem.

Rally needs to improve its onboarding process for first-time users. Though the interface is pretty easy to understand and use, the current one-page introduction document is barely adequate. Right now, it’s good to have a dedicated host who notices when new attendees appear and helps them acclimatize.

Pricing

Like other online social platforms, Rally is in beta and still firming up pricing. Currently they plan to offer two pricing models, one for repeated events, such as regular team happy hours, and another for one-time events. They expect repeated event monthly costs to be comparable to Zoom pricing. Custom events will be “competitive” and use a per user, per hour model.

Currently you can try a one-room version of Rally for free.

Platform focus

Rally describes its current platform focus as follows:

“Rally’s focus is on networking events. Our ideal markets are internal networking events or small to medium size events (10 to 1000 people); however we have been effective with 1000+ events as well. Our goal is to focus less on one time events and more on monthly recurring events. For us it’s better to sell to associations, businesses, corporate marketers, and student clubs instead of large tradeshows, conferences etc. So I’d position us on the more frequent smaller events scale vs. Gatherly or Yotribe.”

Understandably, most online services today prefer the steady revenues from subscriptions to one-time purchases, and, based on this statement, Rally is no exception. I’m sympathetic, though purchasing a subscription for an independent meeting designer and facilitator like me is probably not a great fit. However, I’m not Rally’s target market! As usual, my behavior will depend on the pricing model Rally chooses.

Conclusions

I like Rally a lot, and I’m enjoying the company’s continual improvement of their feature set and platform. I still slightly prefer Gatherly’s room map interface, but that’s a personal preference that many may not share. Both platforms offer a highly credible and enjoyable online social experience that is sure to be a permanent game-changer for meetings. (Until such platforms become the new normal.) I expect to use and/or recommend both Rally and Gatherly in future. Yotribe’s development seems to have stalled since I reviewed it — right now, in my opinion, it’s not a serious competitor.

There is always more to say, but I hope you’ve found this review of online social platform Rally useful. Please share your experience with Rally, new features, and things I’ve missed in the comments below!

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