Comments on: Why traditional conferences are dying like music albums Unconferences, peer conferences, participant-driven events, and facilitation Sun, 23 Jul 2017 11:41:35 +0000 hourly 1 By: Michael Doane Mon, 11 May 2015 20:16:00 +0000 I’ve been putting some thought into this problem recently. Every event would be wise to have a coherent story-arc and structure onsite, but it would also be wise for every organization to carry over this thematic content to their brand as a whole. Imagine your blog, your mission, everything you do attracting the type of members you want to attract. Giving them a consistent experience on your website, in your office, and at your events is crucial. ASAE does a great job with this. HubSpot does a great job with this. Their products and services and other offerings are indistinguishable from their education and networking programs.