Is your conference more like a pharmacy or a bookstore?


A traditional conference is like a pharmacy. Content is prescribed, and you pick it up in a session. Hopefully it will fix what ails you. Have you met anyone interesting in a pharmacy? Did you create one of the drugs sold there? Probably not.

A peer conference is like a friendly bookstore. Browse the shelves looking for what interests you, satisfies your wants and needs. Relax on a comfy sofa, and check out anything that looks interesting. Fall into conversation with other folks nearby. Yes, you can be guided by those little “staff picks” notices, but perhaps the guy sitting opposite you has some suggestions. And perhaps, one day, you’ll write a book of your own…

Cartoon by Harry Bliss