“But content is everywhere—I don’t need to go to an event to get content!…Face-to-face events are the places for powerful, life-changing connection and engagement.”

Event professionals should focus on delivering the best content in order to facilitate and encourage conversations. I made a similar point in an article encouraging planners to promote the content of their Speaker’s presentations and handouts before and after their events and stop worrying about whether or not this will impact their registration rates (http://j.mp/sJbrFn):
“Attendees don’t only come to your conference to get presentation materials. Attendees come to network, be a part of the discussion, to learn from experts in the field and yes, to let loose and party!”  Kudos on another great post and I look forward to seeing you in the next #eventprofs chat!