Posts Tagged ‘paperback’

Paperback versus ebook popularity over time

Monday, August 31st, 2015 by Adrian Segar

Paperback versus ebook popularity over timeMy book Conferences That Work: Creating Events That People Love has now been available for over five years in both paperback and ebook versions and is still selling well. I thought it might be of interest to share how the proportion of paperback versus ebook sales has changed over time. The following figures include both indirect (mainly Amazon) and direct (my web store) sales.

As you can see from the above graph, paperbacks were, on average, 82%, of sales when the book was published in 2009. Although there’s significant variation from month to month, due mainly to bulk sales of one format or the other, the five year trendline shows that by March 2015, the most recent month for which I have full indirect sales figures, paperback book sales dropped to just over 60% of all sales.

The paperback is priced at $27.95 (Amazon) or $26.00 (from me directly), and the ebook format costs $11.00 (only from me). I haven’t changed any prices over the years, though Amazon plays tricks with the paperback pricing from time to time. These pricing levels provide me approximately the same income per copy for direct sales, regardless of the format.

One factor that affects the quantity of new paperback sales is that, these days, there are usually a few used copies of the paperback available on Amazon for a few dollars under the new price. Sales of used copies reduces new copy sales. On the other hand, I expect some copies of the ebook get shared too.

An additional trend I am noting for my website sales is that combination sales (both ebook and paperback versions of the same book) have been increasing over the last year. I offer a discount when both formats are purchased simultaneously, and this is worth considering if you are selling your books yourself.

Conclusions

  • People still like paperbacks! Even though the ebook is 40% of the price of the paperback, I’m still selling more paperbacks than ebooks.
  • The ebook format is becoming more popular over time. If, and that’s a big if, the trend continues, both formats will become equally popular some time in 2017. Interestingly, my new book The Power of Participation: Creating Conferences That Deliver Learning, Connection, Engagement, and Action which has only been available for three months has sold about equal numbers of each format to date.
  • Don’t read too much into my experience. Conferences That Work is non-fiction, priced higher than most ebooks, and is only available as an ebook directly from me, so there’s no comparable Amazon sales channel. Your mileage may vary.

Are you an author with book format sales history of your own? Feel free to share your experience in the comments below!

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Adrian Segar is a household name for many meeting professionals in North America. He has long been a champion of the participative meeting design concept – moving from passively listening to active learning – and his book, Conferences That Work, has become a mainstay on planners’ bookshelves.

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